http://www.buzzmachine.com/2006/12/01/the-stern-effect/ by Jeff Jarvis Thu, 04 Dec 2008 21:07:30 +0000 http://wordpress.org/?v=2.5.1 http://www.buzzmachine.com/2006/12/01/the-stern-effect/#comment-220091 LanceThruster Fri, 01 Dec 2006 23:14:33 +0000 http://www.buzzmachine.com/index.php/2006/12/01/the-stern-effect/#comment-220091 I agree with the above but it goes beyond that. Howard has created a brand loyalty. I would not want XM even when Howard's contract is up. It makes for great Sirius PR that they nabbed Howard and had their priorities straight in pushing that gambit. I had previously thought that XM had the cooler name and logo but with all the stories I hear about their 2nd-place, also-ran status, they have the stink of "loser" about them. I'd be afraid of them going belly-up someday. I agree with the above but it goes beyond that. Howard has created a brand loyalty. I would not want XM even when Howard’s contract is up. It makes for great Sirius PR that they nabbed Howard and had their priorities straight in pushing that gambit. I had previously thought that XM had the cooler name and logo but with all the stories I hear about their 2nd-place, also-ran status, they have the stink of “loser” about them. I’d be afraid of them going belly-up someday.

]]> http://www.buzzmachine.com/2006/12/01/the-stern-effect/#comment-219786 Frank Strovel III Fri, 01 Dec 2006 18:11:33 +0000 http://www.buzzmachine.com/index.php/2006/12/01/the-stern-effect/#comment-219786 I bought a SIRIUS radio/subscription for Howard Stern but if he were gone tomorrow I'd keep it because I love the overall service that much. I bought a SIRIUS radio/subscription for Howard Stern but if he were gone tomorrow I’d keep it because I love the overall service that much.

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