New Century Network: The TV sequel
Lost Remote reports that TV networks are trying to gang up and create their own YouTube — which NBC has already tried to do with its closed NBBC — and already, it’s falling apart as TV companies fail to get along, just as newspaper companies failed to gang together in their ill-fated New Century Network.
They miss the point: You want to be where the viewers are; you can’t any longer expect to force them to come to you. The viewers are on YouTube. Figure out how to exploit that — as CBS is doing, putting its clips up there — and you’ll find a new means of promotion and distribution.
: LATER: See also Jon Fine’s fine column in Business Week on the scorpion dance of YouTube/Google and the big-media companies.
: LATER: Rafat Ali says:
If I were Jon Fine, I would be pissed right now…a story making round today, being passed off as an original, was actually broken by him two weeks ago in BusinessWeek (we picked it up then here).
This morning, TechCrunch had a note this morning which is getting much play, and then tonight, WSJ has a story, using their patented lame line: “according to people close to the situationâ€. Then the customary Reuters pickup, which laps up anything WSJ reports on.
Tags: Exploding_TV
December 8th, 2006 at 5:34 pm
Why is NBBC falling apart?
December 8th, 2006 at 5:47 pm
They could create viewers, however, unfortunately, they have not and will not create the proper distribution channel. They’re sitting on tons of incredible content, but they choose to leave it locked up in vaults. Interestingly, it’s not only TV shows that would create amazing online content.
December 9th, 2006 at 12:38 am
So what’s the difference between networks partnering with YouTube and newspapers joining a consortium with Yahoo!? Isn’t that going where the users are?
December 10th, 2006 at 2:51 am
[...] New Century Network: The TV sequelJeff Jarvis repeats the new media mantra: it’s the viewers, stupid. In the meanwhile, the major networks continue to believe that somehow they’re going to win the battle against YouTube. [...]
December 10th, 2006 at 5:53 pm
[...] But don’t take it from me, learn from history and the NCN. What’s the NCN? The New Century Network. Haven’t heard of it? Exactly. Find out more here or here. December 10th 2006 Posted to Rumors, Internet & Web, Video, Social Networking, Startups, Management [...]
December 11th, 2006 at 1:39 am
You want to be where the viewers are;
Where they are today…unless you think GooTube is non-disintermediate-able.