Comments on: TheirTube http://www.buzzmachine.com/2006/12/22/theirtube/ by Jeff Jarvis Wed, 03 Dec 2008 00:00:04 +0000 http://wordpress.org/?v=2.5.1 By: Fat Fingers http://www.buzzmachine.com/2006/12/22/theirtube/#comment-247037 Fat Fingers Sat, 23 Dec 2006 18:41:07 +0000 http://www.buzzmachine.com/index.php/2006/12/22/theirtube/#comment-247037 Putting together the technology necessary to build a YouTube-type site isn't difficult. The hardest part is predicting the bandwidth that it'll need and ensure that there's scalability. Perhaps the upstarts recognise this and hope that their particularly version will be successful enough to be snapped up by those companies that eyed up YouTube but missed out to Google ? Putting together the technology necessary to build a YouTube-type site isn’t difficult. The hardest part is predicting the bandwidth that it’ll need and ensure that there’s scalability.

Perhaps the upstarts recognise this and hope that their particularly version will be successful enough to be snapped up by those companies that eyed up YouTube but missed out to Google ?

]]> By: Ian http://www.buzzmachine.com/2006/12/22/theirtube/#comment-246484 Ian Sat, 23 Dec 2006 06:50:56 +0000 http://www.buzzmachine.com/index.php/2006/12/22/theirtube/#comment-246484 I have to agee with Paul. I'm surprised there is so much criticism before we even know the strategy. What if this is a strategy creating a unique brand in the marketplace? What if they launch the site and it doesn't involve a walled garden strategy, as we might expect? I have to agee with Paul. I’m surprised there is so much criticism before we even know the strategy. What if this is a strategy creating a unique brand in the marketplace? What if they launch the site and it doesn’t involve a walled garden strategy, as we might expect?

]]> By: Dan Blank: Publishing, Innovation and the Web » Blog Archive » Media Companies Unite, Hold Hands, and Dive into Online Video http://www.buzzmachine.com/2006/12/22/theirtube/#comment-246375 Dan Blank: Publishing, Innovation and the Web » Blog Archive » Media Companies Unite, Hold Hands, and Dive into Online Video Sat, 23 Dec 2006 03:09:49 +0000 http://www.buzzmachine.com/index.php/2006/12/22/theirtube/#comment-246375 [...] Jeff Jarvis calls this the creation of TheirTube. In other words - creating something on their own terms, instead of the terms of their audiences needs and preferences. [...] [...] Jeff Jarvis calls this the creation of TheirTube. In other words - creating something on their own terms, instead of the terms of their audiences needs and preferences. [...]

]]> By: Paul Vigna http://www.buzzmachine.com/2006/12/22/theirtube/#comment-246055 Paul Vigna Fri, 22 Dec 2006 20:13:18 +0000 http://www.buzzmachine.com/index.php/2006/12/22/theirtube/#comment-246055 Jeff, just to play devil's advocate here. Who's to say the media companies are being foolish? Who's to say they're not going to where the people are? This project's a long way from being anywhere near happening, and it just might be a bluff, but if they do it, put their stuff up on the web, make a site just as easy to use as YouTube, but still manage to keep YouTube from then throwing the stuff on their site, even if only for a matter of time, who's to say it will fail? There's this huge assumption "the kids" won't buy it because it will be from some corporation, and corporation's aren't "cool." But if there's a great episode of The Office, or Battlestar Gallactica, or whatever, and the only place you can see it is on CorpTube (or whatever they call it), who's to say the kids won't go there. After all, broadcast television is free too, and ad-supported, and that model's worked pretty well over the years. Big fan of the site; Merry Christmas Jeff, just to play devil’s advocate here. Who’s to say the media companies are being foolish? Who’s to say they’re not going to where the people are? This project’s a long way from being anywhere near happening, and it just might be a bluff, but if they do it, put their stuff up on the web, make a site just as easy to use as YouTube, but still manage to keep YouTube from then throwing the stuff on their site, even if only for a matter of time, who’s to say it will fail?

There’s this huge assumption “the kids” won’t buy it because it will be from some corporation, and corporation’s aren’t “cool.” But if there’s a great episode of The Office, or Battlestar Gallactica, or whatever, and the only place you can see it is on CorpTube (or whatever they call it), who’s to say the kids won’t go there. After all, broadcast television is free too, and ad-supported, and that model’s worked pretty well over the years.

Big fan of the site; Merry Christmas

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