Mass media slaves are not going to discover their freedom thanks to the resolutions of yet another World Economic Forum; first, they need to learn how collaboration may be achieved across competence and cultural boundaries and for what purpose.

Instead of uploading a video message, which would only be good enough to prove that i’m an italian guy who speaks english and can use the internet, i’ve put up a blog experiment where i’ve posted a demo translation of your draft article on “Size doesn’t matter” .. it should allow me to measure my success in achieving collaboration in my own national language.

Comment reposted using a gmail account, after it was filtered as spam with a fastwebenet.it account; tried a Video Cam Direct Upload … stared at “Connecting to server for ten minutes” … gave up

It is clear that the largest explosion in human history is commencing now and it may be the social explosion in the use of the spectrum.

Those who celebrate greatness in existing media today will be the curiosity of history tomorrow.

Those who believe to be in control of the new fingerprint of media, the territory of new culture and idiom, are in fact more vulnerable than ever before.

I’m optimistic. The spectrum may be a new and tangible territory that shall not give easily to tyranny. But I’m worried too. Users can be terribly passive, perhaps more so in social networks. Continuing to encourage participation is important, not merely via a widget, but by continuing to help us and encourage us to build a piece of the internet — helping media to become active — to become increasingly useful and important.

The media can no longer be considered a passive “museum exhibit” which audiences view and pass by. You have to include and incorporate the “audience” into the entertainment process. Another major misconception or no longer applicable concept is in marketing/sales. Large profit has to come from accretion, not from outselling your so-called “competition” in a weekend box-office. If, as McLuhan conveyed, “the medium is the message,” then the converse is also true, i.e. the message becomes the medium, or in this case the media. Now that the “globe” is adapted to “instant communication” and “content” is individually-driven (vs old school mass media driven) entirely new conceptualization of what “news” and “entertainment” are and can be must be adapted to.

Here at NewsTrust, we’ve been developing new ways to measure journalistic quality and source reputation, and our first public beta just launched this month. Check it out for yourself:
http://www.newstrust.net/

NewsTrust helps people find quality journalism online, so they can make more informed decisions as citizens. Using our online review tools, our members rate news and opinions based on core journalistic principles such as fairness, context and factual evidence - not just popularity.

We feature a daily feed of quality journalism from independent and mainstream news sources, based on ratings from our citizen reviewers. We also track the reputation of news sources and rate our own reviewers, whose ratings are weighted accordingly. We’re non-profit, non-partisan and member-supported.

We’d love to hear your thoughts on this first stab. NewsTrust is still in early stages of development and we certainly don’t claim to have all the answers. But our focus on good journalism and careful methodology is already delivering a much higher quality news feed than some of the first-generation social news networks.

With a little help from our community, we hope to provide a useful filter on the daily news, based on our new media literacy and civic engagement tools.