The aftermarket for live

Bit by bit, the networks are learning that letting us what their stuff how and when we want can be profitable: Fox is going to sell downloads of games, creating an aftermarket for live TV.

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2 Responses to “The aftermarket for live”

  1. Shawn Levasseur Says:

    The NFL and Major League Baseball have been doing the same online for quite a while now (mostly with radio, but MLB has gradually ramped up the video offerings as well)

  2. Paw Says:

    So Fox Sports wants me to pay $2.99 to watch a game whose outcome I already know and the highlights of which will be available on at least a half dozen cable sports channels (like FSN for example) and myriad sports themed web sites well in advance of Fox’s 24 hour release timetable?

    Uh..ok.

    While I agree there is some limited market potential for live TV downloads of some kind (music for example), I can’t see sports fans, who are primarily focused on scores and highlights, embracing this in a major way.

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