Comments on: Guardian column: Death of the page view http://www.buzzmachine.com/2007/01/15/guardian-column-death-of-the-page-view/ by Jeff Jarvis Mon, 13 Oct 2008 16:20:17 +0000 http://wordpress.org/?v=2.5.1 By: Vario Creative Blog » Ajax and Pageviews and Google, Oh My! http://www.buzzmachine.com/2007/01/15/guardian-column-death-of-the-page-view/#comment-348907 Vario Creative Blog » Ajax and Pageviews and Google, Oh My! Thu, 26 Apr 2007 16:44:18 +0000 http://www.buzzmachine.com/index.php/2007/01/15/guardian-column-death-of-the-page-view/#comment-348907 [...] Guardian column: Death of the page view [...] [...] Guardian column: Death of the page view [...]

]]> By: Russell http://www.buzzmachine.com/2007/01/15/guardian-column-death-of-the-page-view/#comment-296322 Russell Wed, 17 Jan 2007 16:43:42 +0000 http://www.buzzmachine.com/index.php/2007/01/15/guardian-column-death-of-the-page-view/#comment-296322 I buy the response as value argument But surely in a commercial world there is still merit in placing your brand in front of a large audience even if they don't interact with it at that precise moment..... otherwise no one would buy another billboard? I buy the response as value argument
But surely in a commercial world there is still merit in placing your brand in front of a large audience even if they don’t interact with it at that precise moment….. otherwise no one would buy another billboard?

]]> By: Michael Blowers http://www.buzzmachine.com/2007/01/15/guardian-column-death-of-the-page-view/#comment-296162 Michael Blowers Wed, 17 Jan 2007 12:56:11 +0000 http://www.buzzmachine.com/index.php/2007/01/15/guardian-column-death-of-the-page-view/#comment-296162 The issue of page view data is also very relevant to PR who need to find effective ways of measuring online coverage. In the absence of an online metric I wonder if we should move to a quality based model and consider message content, tone and impact. There is more on this on my blog: http://mediaevaluation.blogspot.com/ The issue of page view data is also very relevant to PR who need to find effective ways of measuring online coverage. In the absence of an online metric I wonder if we should move to a quality based model and consider message content, tone and impact. There is more on this on my blog:

http://mediaevaluation.blogspot.com/

]]> By: Janette Toral http://www.buzzmachine.com/2007/01/15/guardian-column-death-of-the-page-view/#comment-295308 Janette Toral Wed, 17 Jan 2007 01:59:43 +0000 http://www.buzzmachine.com/index.php/2007/01/15/guardian-column-death-of-the-page-view/#comment-295308 It is great to see that quality over quantity is given better emphasis in measuring a website's viability. Whenever I market my site, page views are out. Focus is more on knowing who the readers are, their profile, what they want, and the site or community's usefulness to them. It is great to see that quality over quantity is given better emphasis in measuring a website’s viability. Whenever I market my site, page views are out. Focus is more on knowing who the readers are, their profile, what they want, and the site or community’s usefulness to them.

]]> By: Adam Hodgkin http://www.buzzmachine.com/2007/01/15/guardian-column-death-of-the-page-view/#comment-285657 Adam Hodgkin Tue, 16 Jan 2007 15:56:36 +0000 http://www.buzzmachine.com/index.php/2007/01/15/guardian-column-death-of-the-page-view/#comment-285657 Followed up some implications of your piece on the ee blog here: http://exacteditions.blogspot.com/2007/01/advertising-and-metrics.html My main point is that it follows from your analysis that the Publisher has a bigger responsibility in relation to informing the Advertiser about ROI and Response rates etc Followed up some implications of your piece on the ee blog here:

http://exacteditions.blogspot.com/2007/01/advertising-and-metrics.html

My main point is that it follows from your analysis that the Publisher has a bigger responsibility in relation to informing the Advertiser about ROI and Response rates etc

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