Comments on: Media Summit http://www.buzzmachine.com/2007/02/07/media-summit/ by Jeff Jarvis Tue, 02 Dec 2008 16:29:03 +0000 http://wordpress.org/?v=2.5.1 By: Why Chief Marketers Must Champion Natural Search Optimization « Dimano Marketing http://www.buzzmachine.com/2007/02/07/media-summit/#comment-346116 Why Chief Marketers Must Champion Natural Search Optimization « Dimano Marketing Tue, 27 Mar 2007 15:08:32 +0000 http://www.buzzmachine.com/index.php/2007/02/07/media-summit/#comment-346116 [...] his address at the McGraw-Hill Media Summit last month, InterActiveCorp (IAC) chairman/ CEO Barry Diller commented on the growing value of [...] [...] his address at the McGraw-Hill Media Summit last month, InterActiveCorp (IAC) chairman/ CEO Barry Diller commented on the growing value of [...]

]]> By: The “user-generated” shooting star | Internet Marketing Blog http://www.buzzmachine.com/2007/02/07/media-summit/#comment-330552 The “user-generated” shooting star | Internet Marketing Blog Wed, 14 Feb 2007 21:20:02 +0000 http://www.buzzmachine.com/index.php/2007/02/07/media-summit/#comment-330552 [...] Whether it’s media titan Barry Diller dismissing the trend yet again at a media conference this week (like he did last year) or Adweek dissecting it like Fermi scientists, user-generated marketing is the talk of the town. [...] [...] Whether it’s media titan Barry Diller dismissing the trend yet again at a media conference this week (like he did last year) or Adweek dissecting it like Fermi scientists, user-generated marketing is the talk of the town. [...]

]]> By: digitallantern http://www.buzzmachine.com/2007/02/07/media-summit/#comment-326642 digitallantern Sun, 11 Feb 2007 21:36:18 +0000 http://www.buzzmachine.com/index.php/2007/02/07/media-summit/#comment-326642 Jeff Jarvis liveblogs, thankfully saving travel time to be present for Barry Diller’s views. Pausing on this commonly asserted “critique of talent” of the Internet. Judgment is ahead of its time. When your mom calls, you don’t think “wow, her voice-authoring is limited, when will she go to radio school”. We are used to The Call. Getting the message, that is - the mediation in whatever form. The mind treasures the source.With all media able to connect - video too - the evolving personal networks seek a realtime sense of presence and emotion. It is not so much about production value as connecting to old and new friends. No matter how the media is committed. For whom do the meows of unhearded cats annoy? Jeff Jarvis liveblogs, thankfully saving travel time to be present for Barry Diller’s views. Pausing on this commonly asserted “critique of
talent” of the Internet. Judgment is ahead of its time. When your mom calls, you don’t think “wow, her voice-authoring is limited, when will
she go to radio school”. We are used to The Call. Getting the message, that is - the mediation in whatever form. The mind treasures the source.With all media able to connect - video too - the evolving personal networks seek a realtime sense of presence and emotion. It is not so much about production value as connecting to old and new friends. No matter how the media is committed. For whom do the meows of unhearded cats annoy?

]]> By: ANP http://www.buzzmachine.com/2007/02/07/media-summit/#comment-324379 ANP Fri, 09 Feb 2007 17:54:13 +0000 http://www.buzzmachine.com/index.php/2007/02/07/media-summit/#comment-324379 Oy. Diller seems to have missed the boat. Agree that pool is finite, but to say there is no middle ground ... Oy. <a href="http://xoxoanp.com/online_marketing/doritos-super-bowl-ad-contest/281" rel="nofollow">My thoughts re: doritos / super bowl / media democratization</a> Oy. Diller seems to have missed the boat. Agree that pool is finite, but to say there is no middle ground … Oy.

My thoughts re: doritos / super bowl / media democratization

]]> By: BW http://www.buzzmachine.com/2007/02/07/media-summit/#comment-323309 BW Thu, 08 Feb 2007 18:10:10 +0000 http://www.buzzmachine.com/index.php/2007/02/07/media-summit/#comment-323309 “I got banged when I said there are only so many talented people in the world” [at Web 2.0 a year ago; link to my coverage later] and after you’ve seen cat videos “the professional talent pool is finite, it’s not very big: It’s not 100 people but it’s not a million people, I promise you.” The sad part is that the cat videos are better than 99% of what's on TV, with far less commercials. Honestly, if he knows there are only so many talented people in the world, please let us know where to find them. “I got banged when I said there are only so many talented people in the world” [at Web 2.0 a year ago; link to my coverage later] and after you’ve seen cat videos “the professional talent pool is finite, it’s not very big: It’s not 100 people but it’s not a million people, I promise you.”

The sad part is that the cat videos are better than 99% of what’s on TV, with far less commercials. Honestly, if he knows there are only so many talented people in the world, please let us know where to find them.

]]> By: Jim Long http://www.buzzmachine.com/2007/02/07/media-summit/#comment-322627 Jim Long Thu, 08 Feb 2007 02:14:21 +0000 http://www.buzzmachine.com/index.php/2007/02/07/media-summit/#comment-322627 So at this media summit Diller states: “It will not be the long tail, it will be a very short tail creating very large audiences… which is the way it works.” He argues in favor of a content process that is “journalistically driven.” From the Wall Street Journal yesterday: Mr. Diller is betting on a different formula: featuring professionally produced, ad-supported video clips geared toward <strong>highly targeted audiences</strong>. The notion of "highly targeted" sounds kind of long tail to me. Anyhoo, I'm glad Mr. Diller sees merit in what Verge New Media is creating. ;-) So at this media summit Diller states:

“It will not be the long tail, it will be a very short tail creating very large audiences… which is the way it works.” He argues in favor of a content process that is “journalistically driven.”

From the Wall Street Journal yesterday:

Mr. Diller is betting on a different formula: featuring professionally produced, ad-supported video clips geared toward highly targeted audiences.

The notion of “highly targeted” sounds kind of long tail to me. Anyhoo, I’m glad Mr. Diller sees merit in what Verge New Media is creating. ;-)

]]> By: Ian Thorpe http://www.buzzmachine.com/2007/02/07/media-summit/#comment-321906 Ian Thorpe Wed, 07 Feb 2007 16:51:19 +0000 http://www.buzzmachine.com/index.php/2007/02/07/media-summit/#comment-321906 Its good to read of a media guru who does not tout the tired old "everyone can do everything," line that has so devalued the internet. Its good to read of a media guru who does not tout the tired old “everyone can do everything,” line that has so devalued the internet.

]]> By: greg0658 http://www.buzzmachine.com/2007/02/07/media-summit/#comment-321860 greg0658 Wed, 07 Feb 2007 15:57:12 +0000 http://www.buzzmachine.com/index.php/2007/02/07/media-summit/#comment-321860 Agreeed, the pyramid of intellect ... remember all the folks in the pyramid have needs and the human being is very cunning and resourceful. Fed Chair Bernanke and the USA administration believe education is a miracle cure - its a start but intellect is in the genes of a person or can be multiplied in a collective company. Real growth potential for economies is in the labs of companies that conseal all they can before release. What more do we need as a human race? Answer that and build a company or network. My favorite Super Bowl ad, the otta work Detroit robot. Agreeed, the pyramid of intellect … remember all the folks in the pyramid have needs and the human being is very cunning and resourceful.

Fed Chair Bernanke and the USA administration believe education is a miracle cure - its a start but intellect is in the genes of a person or can be multiplied in a collective company.

Real growth potential for economies is in the labs of companies that conseal all they can before release. What more do we need as a human race? Answer that and build a company or network.

My favorite Super Bowl ad, the otta work Detroit robot.

]]> By: everybuddy.org » Media Summit is a shameful joke http://www.buzzmachine.com/2007/02/07/media-summit/#comment-321857 everybuddy.org » Media Summit is a shameful joke Wed, 07 Feb 2007 15:55:15 +0000 http://www.buzzmachine.com/index.php/2007/02/07/media-summit/#comment-321857 [...] After reading Jeff Jarvis’ summary of the Barry Diller keynote, I’m glad I didn’t. What a joke! [...] [...] After reading Jeff Jarvis’ summary of the Barry Diller keynote, I’m glad I didn’t. What a joke! [...]

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