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	<title>Comments on: The flip-flop show</title>
	<atom:link href="http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/</link>
	<description>by Jeff Jarvis</description>
	<pubDate>Mon, 13 Oct 2008 16:01:48 +0000</pubDate>
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		<title>By: Brendan Hodgson : They Rule... and are making connections where none previously existed</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-340849</link>
		<dc:creator>Brendan Hodgson : They Rule... and are making connections where none previously existed</dc:creator>
		<pubDate>Wed, 21 Feb 2007 20:12:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-340849</guid>
		<description>[...] They Rule... and are making connections where none previously existed   You want&#160;to galvanize a community, raise awareness around an issue, shape perceptions, and do it on a dime? Look no further than your local&#160;activist groups - those without the resources of large corporations&#160;to conduct massive ad campaigns and who instead&#160;rely more heavily on word-of-mouth, the creativity that comes with having to do a lot with a little, and the opportunities inherent in digital technology.  And it's typically the community to&#160;whom I look when I need a boost of creative inspiration... Recently, however, and what I have found more interesting, is how individuals and activists are increasingly (and creatively) exploiting digital technology, and social media in particular, to&#160;help make the&#160;connections that none of us might see otherwise...&#160;essentially doing the work&#160;that investigative journalist's might have done in an earlier age.&#160;A recent&#160;example is The Real McCain, a site developed to highlight John McCain's flip-flop's (to use Jeff Jarvis' term) on key issues, and which I briefly referenced in a previous post. Another, and perhaps more interesting example, is an older site that I was alerted to on Monday: Theyrule.net, which graphically highlights the connections between board members of America's largest corporations - it's like an earlier version of Linked In, except for board members. Granted, the site has not been updated since 2004 (which is disappointing)... however, the expressed purpose of the site, that being to highlight "connections of power... not always visible to the public eye", &#160;is a clear example of&#160;how transparency&#160;is being imposed even at the highest levels.&#160;Claims the site: "The people who head up these companies swap on and off the boards from one company to another, and in and out of government committees and positions. These people run the most powerful institutions on the planet, and we have almost no say in who they are." Whether you agree or not is irrelevant. In the end, and so long as the information is accurate, the value in such tools is that we as citizens are left to make our own assumptions and arrive at our own conclusions based on what we see and how we ourselves use and manipulate the data.    Published 21 February 2007 13:40 by Brendan Hodgson  TrackBack URL for this post:http://blogs.hillandknowlton.com/blogs/trackback.aspx?PostID=7287 [...]</description>
		<content:encoded><![CDATA[<p>[...] They Rule&#8230; and are making connections where none previously existed   You want&nbsp;to galvanize a community, raise awareness around an issue, shape perceptions, and do it on a dime? Look no further than your local&nbsp;activist groups - those without the resources of large corporations&nbsp;to conduct massive ad campaigns and who instead&nbsp;rely more heavily on word-of-mouth, the creativity that comes with having to do a lot with a little, and the opportunities inherent in digital technology.  And it&#8217;s typically the community to&nbsp;whom I look when I need a boost of creative inspiration&#8230; Recently, however, and what I have found more interesting, is how individuals and activists are increasingly (and creatively) exploiting digital technology, and social media in particular, to&nbsp;help make the&nbsp;connections that none of us might see otherwise&#8230;&nbsp;essentially doing the work&nbsp;that investigative journalist&#8217;s might have done in an earlier age.&nbsp;A recent&nbsp;example is The Real McCain, a site developed to highlight John McCain&#8217;s flip-flop&#8217;s (to use Jeff Jarvis&#8217; term) on key issues, and which I briefly referenced in a previous post. Another, and perhaps more interesting example, is an older site that I was alerted to on Monday: Theyrule.net, which graphically highlights the connections between board members of America&#8217;s largest corporations - it&#8217;s like an earlier version of Linked In, except for board members. Granted, the site has not been updated since 2004 (which is disappointing)&#8230; however, the expressed purpose of the site, that being to highlight &#8220;connections of power&#8230; not always visible to the public eye&#8221;, &nbsp;is a clear example of&nbsp;how transparency&nbsp;is being imposed even at the highest levels.&nbsp;Claims the site: &#8220;The people who head up these companies swap on and off the boards from one company to another, and in and out of government committees and positions. These people run the most powerful institutions on the planet, and we have almost no say in who they are.&#8221; Whether you agree or not is irrelevant. In the end, and so long as the information is accurate, the value in such tools is that we as citizens are left to make our own assumptions and arrive at our own conclusions based on what we see and how we ourselves use and manipulate the data.    Published 21 February 2007 13:40 by Brendan Hodgson  TrackBack URL for this post:http://blogs.hillandknowlton.com/blogs/trackback.aspx?PostID=7287 [...]</p>
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		<title>By: J Smalls</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-328098</link>
		<dc:creator>J Smalls</dc:creator>
		<pubDate>Tue, 13 Feb 2007 04:35:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-328098</guid>
		<description>The "check your ass" is a paraphrasing, methinks.  The actual quote was a bit different.  I just can't recall what it actually is.</description>
		<content:encoded><![CDATA[<p>The &#8220;check your ass&#8221; is a paraphrasing, methinks.  The actual quote was a bit different.  I just can&#8217;t recall what it actually is.</p>
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		<title>By: CaptiousNut</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-327656</link>
		<dc:creator>CaptiousNut</dc:creator>
		<pubDate>Mon, 12 Feb 2007 18:49:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-327656</guid>
		<description>Jeff,

&lt;em&gt;...force the Republicans farther to the unelectable right?&lt;/em&gt;

I am no political scientist, but isn't George Bush farther right than McCain?

Did he, or did he not win two presidential elections?  The second, amidst a "quagmire" of a war no less.

"unelectable"?  You sound like a NYT writer.

Y'all need to digest what Carson Fire wrote.  It hit the nail on the head.</description>
		<content:encoded><![CDATA[<p>Jeff,</p>
<p><em>&#8230;force the Republicans farther to the unelectable right?</em></p>
<p>I am no political scientist, but isn&#8217;t George Bush farther right than McCain?</p>
<p>Did he, or did he not win two presidential elections?  The second, amidst a &#8220;quagmire&#8221; of a war no less.</p>
<p>&#8220;unelectable&#8221;?  You sound like a NYT writer.</p>
<p>Y&#8217;all need to digest what Carson Fire wrote.  It hit the nail on the head.</p>
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		<title>By: anne</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-327453</link>
		<dc:creator>anne</dc:creator>
		<pubDate>Mon, 12 Feb 2007 15:19:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-327453</guid>
		<description>As Omar Abdi noted above: Layne's quote was "we can fact-check your ass" not "check"</description>
		<content:encoded><![CDATA[<p>As Omar Abdi noted above: Layne&#8217;s quote was &#8220;we can fact-check your ass&#8221; not &#8220;check&#8221;</p>
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		<title>By: Hodson Report &#187; Are bloggers the new reality check on politicians</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-326600</link>
		<dc:creator>Hodson Report &#187; Are bloggers the new reality check on politicians</dc:creator>
		<pubDate>Sun, 11 Feb 2007 20:29:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-326600</guid>
		<description>[...] During my regular reading patrol I came across a very interesting post at the&#160; BuzzMachine called The Flip-Flop Show written by Jeff Jarvis. In the article; and granted it is geared to the American electoral process, he suggests that with the combination of blogging and YouTube video evidence that politicians in their upcoming Presidential election cycle will be facing a foe they may not be ready for. [...]</description>
		<content:encoded><![CDATA[<p>[...] During my regular reading patrol I came across a very interesting post at the&nbsp; BuzzMachine called The Flip-Flop Show written by Jeff Jarvis. In the article; and granted it is geared to the American electoral process, he suggests that with the combination of blogging and YouTube video evidence that politicians in their upcoming Presidential election cycle will be facing a foe they may not be ready for. [...]</p>
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		<title>By: Mark Czerniec</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-326561</link>
		<dc:creator>Mark Czerniec</dc:creator>
		<pubDate>Sun, 11 Feb 2007 19:49:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-326561</guid>
		<description>&lt;strong&gt;Blogumentary&lt;/strong&gt;

 Jennifer, whom I don't personally know but who sends me links fairly regularly, emailed me last Tuesday about an item at Google Video. Expecting to find a short clip only a minute two in length, I was surprised to...</description>
		<content:encoded><![CDATA[<p><strong>Blogumentary</strong></p>
<p> Jennifer, whom I don&#8217;t personally know but who sends me links fairly regularly, emailed me last Tuesday about an item at Google Video. Expecting to find a short clip only a minute two in length, I was surprised to&#8230;</p>
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		<title>By: greg0658</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-326435</link>
		<dc:creator>greg0658</dc:creator>
		<pubDate>Sun, 11 Feb 2007 16:13:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-326435</guid>
		<description>My body clock got me up at 6:37am CST this morning. I didn't set an alarm clock. Did I miss you Jeff or are you on at pm tonight? Nearly up against the Grammies?

I did see a buzz worthy hook this morning (remember the SatNightLive skit "Coming up - Washington State is advancing a newly weds must bear children inititive") the story didn't air for about an hour and a half, and I caught it during commercials of my must see Sunday Morning on CBS.

The "Must Bear Children" is a syc-out by a gay collation to advance their civil union hopes in the Supreme Court.

My mind was spinning many other thoughts during that 90 minutes. Like the systems need for laborers and soldiers of a certain persuasion.

The story reported 200 petition signatures of 200,000 needed for legal advancement.</description>
		<content:encoded><![CDATA[<p>My body clock got me up at 6:37am CST this morning. I didn&#8217;t set an alarm clock. Did I miss you Jeff or are you on at pm tonight? Nearly up against the Grammies?</p>
<p>I did see a buzz worthy hook this morning (remember the SatNightLive skit &#8220;Coming up - Washington State is advancing a newly weds must bear children inititive&#8221;) the story didn&#8217;t air for about an hour and a half, and I caught it during commercials of my must see Sunday Morning on CBS.</p>
<p>The &#8220;Must Bear Children&#8221; is a syc-out by a gay collation to advance their civil union hopes in the Supreme Court.</p>
<p>My mind was spinning many other thoughts during that 90 minutes. Like the systems need for laborers and soldiers of a certain persuasion.</p>
<p>The story reported 200 petition signatures of 200,000 needed for legal advancement.</p>
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		<title>By: Robert Feinman</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-326397</link>
		<dc:creator>Robert Feinman</dc:creator>
		<pubDate>Sun, 11 Feb 2007 14:58:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-326397</guid>
		<description>After the macaca incident I wonder if all pols will just realize that they are always "on" and what little candor might still exist in political discussions will evaporate.

If you listen to someone like Clinton she never says anything spontaneous anymore. So this may all end up having the unintended consequence that we will be able to find out even less about what a candidate really thinks than at present.</description>
		<content:encoded><![CDATA[<p>After the macaca incident I wonder if all pols will just realize that they are always &#8220;on&#8221; and what little candor might still exist in political discussions will evaporate.</p>
<p>If you listen to someone like Clinton she never says anything spontaneous anymore. So this may all end up having the unintended consequence that we will be able to find out even less about what a candidate really thinks than at present.</p>
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		<title>By: Jeff Jarvis</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-326268</link>
		<dc:creator>Jeff Jarvis</dc:creator>
		<pubDate>Sun, 11 Feb 2007 12:28:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-326268</guid>
		<description>Andrew, my only point is that it got impressive audience. Not everything is a fight between MSM and the world....</description>
		<content:encoded><![CDATA[<p>Andrew, my only point is that it got impressive audience. Not everything is a fight between MSM and the world&#8230;.</p>
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		<title>By: Amyloo</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-326264</link>
		<dc:creator>Amyloo</dc:creator>
		<pubDate>Sun, 11 Feb 2007 12:24:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-326264</guid>
		<description>I dislike so much emphasis placed on flipflopping or gotcha interviewing. It's Tim Russert's specialty; I think he must even ask questions designed to set up politicians for future gotchas. Sure it's a good thing in principle not to waffle or change with the wind, but when it comes to things like a given congressperson's vote for the Iraq war, how important is a misinformed vote in a climate of deception?</description>
		<content:encoded><![CDATA[<p>I dislike so much emphasis placed on flipflopping or gotcha interviewing. It&#8217;s Tim Russert&#8217;s specialty; I think he must even ask questions designed to set up politicians for future gotchas. Sure it&#8217;s a good thing in principle not to waffle or change with the wind, but when it comes to things like a given congressperson&#8217;s vote for the Iraq war, how important is a misinformed vote in a climate of deception?</p>
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		<title>By: Harael Blog &#187; Jeff Jarvis on flip flopping</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-326112</link>
		<dc:creator>Harael Blog &#187; Jeff Jarvis on flip flopping</dc:creator>
		<pubDate>Sun, 11 Feb 2007 08:53:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-326112</guid>
		<description>[...] Jeff Jarvis has an interesting post on how TheRealMcCain site and on how politicians had better watch out for internet&#8217;s (and YouTube&#8217;s) ability to keep a long lasting memory of what they said in the past, thus making flip-flopping a very risky behaviour. McCain YouTube video was watched about 150k times, which Jeff says is comparable to an MSBNC show in US, not bad, huh? [...]</description>
		<content:encoded><![CDATA[<p>[...] Jeff Jarvis has an interesting post on how TheRealMcCain site and on how politicians had better watch out for internet&#8217;s (and YouTube&#8217;s) ability to keep a long lasting memory of what they said in the past, thus making flip-flopping a very risky behaviour. McCain YouTube video was watched about 150k times, which Jeff says is comparable to an MSBNC show in US, not bad, huh? [...]</p>
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		<title>By: robhyndman.com &#187; Blog Archive &#187; &#8220;You will choke on your forked tongues&#8221;</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-325919</link>
		<dc:creator>robhyndman.com &#187; Blog Archive &#187; &#8220;You will choke on your forked tongues&#8221;</dc:creator>
		<pubDate>Sun, 11 Feb 2007 04:19:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-325919</guid>
		<description>[...] Tonight brings a powerful post from Jarvis on the next iteration of video in politics. Call it Hypocrisy-tube; Jarvis calls it the flip-flop show. Crowdsourcing fact-checking could get ugly for politicos very quickly.  &#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;     Related Posts [...]</description>
		<content:encoded><![CDATA[<p>[...] Tonight brings a powerful post from Jarvis on the next iteration of video in politics. Call it Hypocrisy-tube; Jarvis calls it the flip-flop show. Crowdsourcing fact-checking could get ugly for politicos very quickly.  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;     Related Posts [...]</p>
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		<title>By: Carson Fire</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-325915</link>
		<dc:creator>Carson Fire</dc:creator>
		<pubDate>Sun, 11 Feb 2007 04:14:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-325915</guid>
		<description>I think the right wing must watch the news with a more critical eye these days. That McCain's "straight talk" is an empty slogan is not a startling insight, no moreso than "water is somewhat wet". Conservatives have been critical of his opportunistic politics for some time.

Only the left has been blinded and bedazzled by him, and has made noises about liking him better than other Republicans. Don't you recall the once-upon-a-time hopeful Democratic buzz about Kerry's devastating move, choosing the "maverick" Republican as VP? This masterstroke that never was supposedly would have satisfied Democrats while grabbing lots of moderate Republican votes.

These Democrats who believed Kerry might do that, and that it would be a good idea, were the people who were gullible enough to simply believe McCain at his word, because he was critical of other Republicans (the enemy of my enemy), while remaining completely oblivious to the realities of McCain that were never hidden or difficult to see. So this documentary, stitched together with news ignored the first time around, can do nothing more than educate those who, at certain times, remain purposefully ignorant in deference to their political passions of the moment. In short, this would seem to be a lot of time, effort, and "synergy" to arrive at the bleedin' obvious.</description>
		<content:encoded><![CDATA[<p>I think the right wing must watch the news with a more critical eye these days. That McCain&#8217;s &#8220;straight talk&#8221; is an empty slogan is not a startling insight, no moreso than &#8220;water is somewhat wet&#8221;. Conservatives have been critical of his opportunistic politics for some time.</p>
<p>Only the left has been blinded and bedazzled by him, and has made noises about liking him better than other Republicans. Don&#8217;t you recall the once-upon-a-time hopeful Democratic buzz about Kerry&#8217;s devastating move, choosing the &#8220;maverick&#8221; Republican as VP? This masterstroke that never was supposedly would have satisfied Democrats while grabbing lots of moderate Republican votes.</p>
<p>These Democrats who believed Kerry might do that, and that it would be a good idea, were the people who were gullible enough to simply believe McCain at his word, because he was critical of other Republicans (the enemy of my enemy), while remaining completely oblivious to the realities of McCain that were never hidden or difficult to see. So this documentary, stitched together with news ignored the first time around, can do nothing more than educate those who, at certain times, remain purposefully ignorant in deference to their political passions of the moment. In short, this would seem to be a lot of time, effort, and &#8220;synergy&#8221; to arrive at the bleedin&#8217; obvious.</p>
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		<title>By: duneview</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-325864</link>
		<dc:creator>duneview</dc:creator>
		<pubDate>Sun, 11 Feb 2007 03:06:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-325864</guid>
		<description>"...MSM journalistic product can function more dynamically than it has in the past, by giving a second life in the hands of its viewer-activists..."

I doubt a better description of the forthcoming '08 array of political mash-ups can be found. Grab a sound bite, throw in an ominous minor key musical sting, make sure the footage is grainy and away we go.

This is going to be the Mother of all campaigns and Jeff's gonna guide us through the YouTubosphere. Caaaaan't wait.

BTW, Ken Layne's famous quote is, I believe, "We can fact-check your ass."  - a distinction with a difference.</description>
		<content:encoded><![CDATA[<p>&#8220;&#8230;MSM journalistic product can function more dynamically than it has in the past, by giving a second life in the hands of its viewer-activists&#8230;&#8221;</p>
<p>I doubt a better description of the forthcoming &#8216;08 array of political mash-ups can be found. Grab a sound bite, throw in an ominous minor key musical sting, make sure the footage is grainy and away we go.</p>
<p>This is going to be the Mother of all campaigns and Jeff&#8217;s gonna guide us through the YouTubosphere. Caaaaan&#8217;t wait.</p>
<p>BTW, Ken Layne&#8217;s famous quote is, I believe, &#8220;We can fact-check your ass.&#8221;  - a distinction with a difference.</p>
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		<title>By: Omar Abdi</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-325850</link>
		<dc:creator>Omar Abdi</dc:creator>
		<pubDate>Sun, 11 Feb 2007 02:57:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-325850</guid>
		<description>Very interesting idea. I think the 2008 presidential campaign should prove  Youtube, blogs, and the rest of online media's strength to filter out all the BS we used to be bombarded with in the past from the MSM. And I'm glad someone is already doing that with this new initiative. I definitely agree with Greenwald and Schecter's use of online media to rat out guys like McCain, who have been bullshitting us for a long time and the complacency of MSM. 

BWT, I've been looking forward to hear you on "Media Talk" since you haven't been on for a long time. That Podcast feed should probably be available by now.</description>
		<content:encoded><![CDATA[<p>Very interesting idea. I think the 2008 presidential campaign should prove  Youtube, blogs, and the rest of online media&#8217;s strength to filter out all the BS we used to be bombarded with in the past from the MSM. And I&#8217;m glad someone is already doing that with this new initiative. I definitely agree with Greenwald and Schecter&#8217;s use of online media to rat out guys like McCain, who have been bullshitting us for a long time and the complacency of MSM. </p>
<p>BWT, I&#8217;ve been looking forward to hear you on &#8220;Media Talk&#8221; since you haven&#8217;t been on for a long time. That Podcast feed should probably be available by now.</p>
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		<title>By: Youtube &#187; Youtube February 10, 2007 9:12 pm</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-325825</link>
		<dc:creator>Youtube &#187; Youtube February 10, 2007 9:12 pm</dc:creator>
		<pubDate>Sun, 11 Feb 2007 02:14:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-325825</guid>
		<description>[...] The flip-flop show I?m appearing on CNN Sunday at 7:30 to talk about the YouTube campaign with, I believe, Robert Greenwald, co-creator of The Real McCain, an interview video show and site that aims to show John McCain?s inconsistencies. &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] The flip-flop show I?m appearing on CNN Sunday at 7:30 to talk about the YouTube campaign with, I believe, Robert Greenwald, co-creator of The Real McCain, an interview video show and site that aims to show John McCain?s inconsistencies. &#8230; [...]</p>
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		<title>By: Andrew Tyndall</title>
		<link>http://www.buzzmachine.com/2007/02/10/the-flip-flop-show/#comment-325812</link>
		<dc:creator>Andrew Tyndall</dc:creator>
		<pubDate>Sun, 11 Feb 2007 02:07:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2490#comment-325812</guid>
		<description>Jarvis--

Your contrast between the likes of YouTube and the likes of MSNBC ignores the fact that almost all of the clips that are edited together in Greenwald's piece were initially aired on CNN/ABC/MSNBC/NBC and so on.

So this development is not either/or: distributed viral networks vs top-down MSM journalism.

Rather, it shows how MSM journalistic product can function more dynamically than it has in the past, by giving a second life in the hands of its viewer-activists, those Formerly Known As The Audience, as the good professor has it.</description>
		<content:encoded><![CDATA[<p>Jarvis&#8211;</p>
<p>Your contrast between the likes of YouTube and the likes of MSNBC ignores the fact that almost all of the clips that are edited together in Greenwald&#8217;s piece were initially aired on CNN/ABC/MSNBC/NBC and so on.</p>
<p>So this development is not either/or: distributed viral networks vs top-down MSM journalism.</p>
<p>Rather, it shows how MSM journalistic product can function more dynamically than it has in the past, by giving a second life in the hands of its viewer-activists, those Formerly Known As The Audience, as the good professor has it.</p>
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