http://www.buzzmachine.com/2007/02/14/friends-friends/ by Jeff Jarvis Wed, 03 Dec 2008 03:11:59 +0000 http://wordpress.org/?v=2.5.1 http://www.buzzmachine.com/2007/02/14/friends-friends/#comment-331982 Brian Glover Thu, 15 Feb 2007 19:16:30 +0000 http://www.buzzmachine.com/index.php/2007/02/14/friends-friends/#comment-331982 The true value of what we've done at Biz360 is to use link analysis and reach data samples to estimate reach for blogs throughout the long tail. With our strong background in traditional media measurement, we can now offer marketers a single metric for apples to apples comparisons of brand visibility across social media and print, online and broadcast news. We look at how prominently companies and brands are featured with the text of an article or blog post to further scale the impression count. The true value of what we’ve done at Biz360 is to use link analysis and reach data samples to estimate reach for blogs throughout the long tail. With our strong background in traditional media measurement, we can now offer marketers a single metric for apples to apples comparisons of brand visibility across social media and print, online and broadcast news. We look at how prominently companies and brands are featured with the text of an article or blog post to further scale the impression count.

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