Comments on: New rule: Cover what you do best. Link to the rest http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/ by Jeff Jarvis Sun, 06 Jul 2008 11:32:00 +0000 http://wordpress.org/?v=2.5.1 By: Paradigm Shift: News is Community « Just Another Meme Vector http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-378229 Paradigm Shift: News is Community « Just Another Meme Vector Mon, 30 Jun 2008 19:40:00 +0000 http://www.buzzmachine.com/?p=2533#comment-378229 [...] goes back to Jeff Jarvis’ maxim: do what you do best, link to the [...] [...] goes back to Jeff Jarvis’ maxim: do what you do best, link to the [...]

]]> By: The New Architecture Of News « Andrew McMillen http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-376848 The New Architecture Of News « Andrew McMillen Sat, 07 Jun 2008 11:42:34 +0000 http://www.buzzmachine.com/?p=2533#comment-376848 [...] discussing online news, Jarvis says it best: Cover what you do best. Link to the [...] [...] discussing online news, Jarvis says it best: Cover what you do best. Link to the [...]

]]> By: Where are all the IT bloggers? | Media Money http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-376791 Where are all the IT bloggers? | Media Money Fri, 06 Jun 2008 12:15:29 +0000 http://www.buzzmachine.com/?p=2533#comment-376791 [...] for running the awards should go to the editors of a trade paper that practices Jeff Jarvis’s maxim: “Cover what you do best and link to the [...] [...] for running the awards should go to the editors of a trade paper that practices Jeff Jarvis’s maxim: “Cover what you do best and link to the [...]

]]> By: outside.in » Hyperlocal in the News http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-376640 outside.in » Hyperlocal in the News Wed, 04 Jun 2008 18:31:30 +0000 http://www.buzzmachine.com/?p=2533#comment-376640 [...] they can shift resources towards the more scalable model of aggregating and adding value on top. Jeff Jarvis says “Cover what you do best. Link to the rest.” We agree. Interested in hearing your comments on this story and the ongoing debate of hyperlocal [...] [...] they can shift resources towards the more scalable model of aggregating and adding value on top. Jeff Jarvis says “Cover what you do best. Link to the rest.” We agree. Interested in hearing your comments on this story and the ongoing debate of hyperlocal [...]

]]> By: BuzzMachine » Blog Archive » The ethic of the link layer on news http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-376396 BuzzMachine » Blog Archive » The ethic of the link layer on news Mon, 02 Jun 2008 15:20:08 +0000 http://www.buzzmachine.com/?p=2533#comment-376396 [...] This ethic of the link will become all the more important as news organizations pare down to their essence. I’ve said often that they will have to do what they do best and link to the rest. [...] [...] This ethic of the link will become all the more important as news organizations pare down to their essence. I’ve said often that they will have to do what they do best and link to the rest. [...]

]]> By: The New Architecture of News « Upendra Shardanand http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-375976 The New Architecture of News « Upendra Shardanand Fri, 30 May 2008 02:41:37 +0000 http://www.buzzmachine.com/?p=2533#comment-375976 [...] When we first started Daylife, we were unsure whether traditional news companies would be receptive to the notion of linking to their competitors and the wider web. After all, this was an industry which not too long ago was worried about deep linking. But news companies are rapidly realizing that to best serve their readers’ news needs, publishers can’t rely just on their own original content. They have to show their readers what’s out there on the web. Or, as Jeff Jarvis says, do what you do best and link to the rest.  [...] [...] When we first started Daylife, we were unsure whether traditional news companies would be receptive to the notion of linking to their competitors and the wider web. After all, this was an industry which not too long ago was worried about deep linking. But news companies are rapidly realizing that to best serve their readers’ news needs, publishers can’t rely just on their own original content. They have to show their readers what’s out there on the web. Or, as Jeff Jarvis says, do what you do best and link to the rest.  [...]

]]> By: A System of Loyalties and Protections « Co-render.com http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-375335 A System of Loyalties and Protections « Co-render.com Tue, 20 May 2008 21:16:10 +0000 http://www.buzzmachine.com/?p=2533#comment-375335 [...] we should curate more as we create less. That’s another way to say what I’ve said other ways: Do what we do best and link to the rest. Also: We need to gather more and produce less, so we also need to encourage others to produce more [...] [...] we should curate more as we create less. That’s another way to say what I’ve said other ways: Do what we do best and link to the rest. Also: We need to gather more and produce less, so we also need to encourage others to produce more [...]

]]> By: BuzzMachine » Blog Archive » Reverse syndication http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-369147 BuzzMachine » Blog Archive » Reverse syndication Fri, 15 Feb 2008 14:30:21 +0000 http://www.buzzmachine.com/?p=2533#comment-369147 [...] which is also engaging in layoffs, can’t afford to do everything anymore and so it has to do what it does best and link to the rest. Granted that the ad revenue on a Baghdad story won’t be great but added traffic would add [...] [...] which is also engaging in layoffs, can’t afford to do everything anymore and so it has to do what it does best and link to the rest. Granted that the ad revenue on a Baghdad story won’t be great but added traffic would add [...]

]]> By: BuzzMachine » Blog Archive » Glam: The success of the network http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-369034 BuzzMachine » Blog Archive » Glam: The success of the network Wed, 13 Feb 2008 20:47:14 +0000 http://www.buzzmachine.com/?p=2533#comment-369034 [...] curate more as we create less. That’s another way to say what I’ve said other ways: Do what we do best and link to the rest. Also: We need to gather more and produce less, so we also need to encourage others to produce more [...] [...] curate more as we create less. That’s another way to say what I’ve said other ways: Do what we do best and link to the rest. Also: We need to gather more and produce less, so we also need to encourage others to produce more [...]

]]> By: What can I cover best? « my Voice is in here somewhere… http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-366176 What can I cover best? « my Voice is in here somewhere… Wed, 02 Jan 2008 22:34:06 +0000 http://www.buzzmachine.com/?p=2533#comment-366176 [...] Within the post he links to an earlier post which really struck a cord with me. Jeff asserts that a key principle of blogging is to “Cover what you do best, and link to the rest.” [...] [...] Within the post he links to an earlier post which really struck a cord with me. Jeff asserts that a key principle of blogging is to “Cover what you do best, and link to the rest.” [...]

]]> By: BuzzMachine » Blog Archive » Halfway ’round the track http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-366172 BuzzMachine » Blog Archive » Halfway ’round the track Wed, 02 Jan 2008 21:42:44 +0000 http://www.buzzmachine.com/?p=2533#comment-366172 [...] too (the Glam model). Then I’d still have the benefit of his best-of-breed coverage — doing what I did best while linking to the rest — with less expense — none, really, because I’m just sharing revenue for sold [...] [...] too (the Glam model). Then I’d still have the benefit of his best-of-breed coverage — doing what I did best while linking to the rest — with less expense — none, really, because I’m just sharing revenue for sold [...]

]]> By: Novos links adicionados « Innovation Economics http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-363230 Novos links adicionados « Innovation Economics Wed, 14 Nov 2007 01:26:18 +0000 http://www.buzzmachine.com/?p=2533#comment-363230 [...] New Rule: Cover what you do better, link to the rest! –> Sobre uma tendência identificada pelo autor na qual seria mais produtivo se os agentes de mídia fizessem somente o que é de sua máxima expertise e linkassem o resto (e aí teriam também que ser bons para linkar com a coisa certa!) [...] [...] New Rule: Cover what you do better, link to the rest! –> Sobre uma tendência identificada pelo autor na qual seria mais produtivo se os agentes de mídia fizessem somente o que é de sua máxima expertise e linkassem o resto (e aí teriam também que ser bons para linkar com a coisa certa!) [...]

]]> By: softexpose.com » Blog Archive » Is local news doomed? Naw. http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-358546 softexpose.com » Blog Archive » Is local news doomed? Naw. Thu, 30 Aug 2007 01:54:51 +0000 http://www.buzzmachine.com/?p=2533#comment-358546 [...] * Report, damnit, report. The most important thing we can do is, of course, bring journalism to the community: report. We need to become known as the indispensable sources of local help and information and I’d argue — contrary to the Shorenstein report — that this comes not from trying to compete with the big guys in national, commodity news but by putting all our resources behind what we do best and what no one else — including, ferchrissakes, local TV — can afford to do: report. We have to make our value absolutely clear and we need to increase that value even as our resources are diminished. How? Do what you do best and link to the rest. [...] [...] * Report, damnit, report. The most important thing we can do is, of course, bring journalism to the community: report. We need to become known as the indispensable sources of local help and information and I’d argue — contrary to the Shorenstein report — that this comes not from trying to compete with the big guys in national, commodity news but by putting all our resources behind what we do best and what no one else — including, ferchrissakes, local TV — can afford to do: report. We have to make our value absolutely clear and we need to increase that value even as our resources are diminished. How? Do what you do best and link to the rest. [...]

]]> By: BuzzMachine » Blog Archive » Networked journalism: Pro-pro http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-355364 BuzzMachine » Blog Archive » Networked journalism: Pro-pro Sun, 29 Jul 2007 13:22:55 +0000 http://www.buzzmachine.com/?p=2533#comment-355364 [...] You can’t do it all yourself. The story gets better when the story can get bigger. Do what you do best and link to the rest. [...] [...] You can’t do it all yourself. The story gets better when the story can get bigger. Do what you do best and link to the rest. [...]

]]> By: Digikko http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-343859 Digikko Mon, 26 Feb 2007 17:05:18 +0000 http://www.buzzmachine.com/?p=2533#comment-343859 <strong>Keskity siihen minkä osaat - ja linkitä loput...</strong> Olen viime aikoina ihmetellyt pitkän linjan journalistien marmatusta siitä kammottavasta tosiasiasta, että heidän on täytynyt raahautua Susan Kurosen kirjan julkistustilaisuuteen. Mistä moinen käytös johtuu? Oma arvaukseni on, että journalisti... Keskity siihen minkä osaat - ja linkitä loput…

Olen viime aikoina ihmetellyt pitkän linjan journalistien marmatusta siitä kammottavasta tosiasiasta, että heidän on täytynyt raahautua Susan Kurosen kirjan julkistustilaisuuteen. Mistä moinen käytös johtuu? Oma arvaukseni on, että journalisti…

]]> By: BuzzMachine » Blog Archive » Was/Is/Will be http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-343857 BuzzMachine » Blog Archive » Was/Is/Will be Mon, 26 Feb 2007 15:44:58 +0000 http://www.buzzmachine.com/?p=2533#comment-343857 [...] way it is: Newspapers try to cover all the news themselves. The way it will be: “Cover what you do best. Link to the rest.” — Jeff Jarvis [...] [...] way it is: Newspapers try to cover all the news themselves. The way it will be: “Cover what you do best. Link to the rest.” — Jeff Jarvis [...]

]]> By: BuzzMachine » Blog Archive » The platform paradox http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-343855 BuzzMachine » Blog Archive » The platform paradox Mon, 26 Feb 2007 15:25:45 +0000 http://www.buzzmachine.com/?p=2533#comment-343855 [...] I noodle around with the notion of a new architecture of news, I wonder whether news organizations start to look more like platforms and less like closed content [...] [...] I noodle around with the notion of a new architecture of news, I wonder whether news organizations start to look more like platforms and less like closed content [...]

]]> By: jmmtc http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-343852 jmmtc Mon, 26 Feb 2007 14:21:45 +0000 http://www.buzzmachine.com/?p=2533#comment-343852 ... and when you can't do anything at all... just link to it! like the daily free newspapers that you get everyday delivered to your hand on subways and trains. … and when you can’t do anything at all… just link to it! like the daily free newspapers that you get everyday delivered to your hand on subways and trains.

]]> By: Age of the Link, Helps Us Focus on Our Best « Movin’ Ahead http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-343836 Age of the Link, Helps Us Focus on Our Best « Movin’ Ahead Mon, 26 Feb 2007 11:24:31 +0000 http://www.buzzmachine.com/?p=2533#comment-343836 [...] in Tom Foremski’s NewRulesCommunications.  Tom references BuzzMachine.com’s story New rule: Cover what you do best. Link to the rest about how local papers might do better by covering their community and taking wire/Internet [...] [...] in Tom Foremski’s NewRulesCommunications.  Tom references BuzzMachine.com’s story New rule: Cover what you do best. Link to the rest about how local papers might do better by covering their community and taking wire/Internet [...]

]]> By: newscoma http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-343674 newscoma Sat, 24 Feb 2007 20:15:02 +0000 http://www.buzzmachine.com/?p=2533#comment-343674 Very good advice. As I work in news, I am currently transferring our internet site to a new direction, the advice was quite helpful. Very good advice. As I work in news, I am currently transferring our internet site to a new direction, the advice was quite helpful.

]]> By: Cubre sólo lo que hagas bien y enlaza el resto » eCuaderno http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-343639 Cubre sólo lo que hagas bien y enlaza el resto » eCuaderno Sat, 24 Feb 2007 09:30:41 +0000 http://www.buzzmachine.com/?p=2533#comment-343639 [...] Jeff Jarvis propone como nueva regla para los cibermedios concentrarse en la cobertura de aquellos temas para los que cada medio está mejor preparado y enlazar el resto: New rule: Cover what you do best. Link to the rest. [...] [...] Jeff Jarvis propone como nueva regla para los cibermedios concentrarse en la cobertura de aquellos temas para los que cada medio está mejor preparado y enlazar el resto: New rule: Cover what you do best. Link to the rest. [...]

]]> By: Matthew Wells http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-343511 Matthew Wells Fri, 23 Feb 2007 23:10:07 +0000 http://www.buzzmachine.com/?p=2533#comment-343511 Jeff; I think you are reading way too much into how a general daily paper like the Times decides what to cover. The Anna Nicole Smith story meets the first criterion of any news source that is serving what is, by definition, a general readership: it's bloody interesting. Why should we media workers - be you an old-school reporter, blogger, editor, photographer - try to impose some technocratic limitations on that cardinal rule between journalist and news consumer...If it's interesting and worth analyzing, then cover it. I've worked in every old-school medium going - in the UK and now here in the US - and I remember well the days when BBC senior news managers threatened to start establishing corporation-wide rules for what was "worth" throwing reporter-power at. Ultimately, you have to allow individual programmes, or sites, or papers, who aim at a GENERAL audience, to edit their own product. Falling into some trendy zeitgeist would be a disaster for reporting everywhere. Jeff;
I think you are reading way too much into how a general daily paper like the Times decides what to cover. The Anna Nicole Smith story meets the first criterion of any news source that is serving what is, by definition, a general readership: it’s bloody interesting. Why should we media workers - be you an old-school reporter, blogger, editor, photographer - try to impose some technocratic limitations on that cardinal rule between journalist and news consumer…If it’s interesting and worth analyzing, then cover it.
I’ve worked in every old-school medium going - in the UK and now here in the US - and I remember well the days when BBC senior news managers threatened to start establishing corporation-wide rules for what was “worth” throwing reporter-power at. Ultimately, you have to allow individual programmes, or sites, or papers, who aim at a GENERAL audience, to edit their own product. Falling into some trendy zeitgeist would be a disaster for reporting everywhere.

]]> By: Notes from a Teacher: Mark on Media » Friday squibs http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-343504 Notes from a Teacher: Mark on Media » Friday squibs Fri, 23 Feb 2007 22:44:30 +0000 http://www.buzzmachine.com/?p=2533#comment-343504 [...] New rule: Cover what you do best. Link to the rest. Jeff Jarvis has a suggestion for newspapers and the headline pretty much says it all. Not sure, in an age of media messiness, we need more “rules,” but the idea seems sound. [...] [...] New rule: Cover what you do best. Link to the rest. Jeff Jarvis has a suggestion for newspapers and the headline pretty much says it all. Not sure, in an age of media messiness, we need more “rules,” but the idea seems sound. [...]

]]> By: the anti-thesis http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-343407 the anti-thesis Fri, 23 Feb 2007 19:43:31 +0000 http://www.buzzmachine.com/?p=2533#comment-343407 as a <b>former</b> news person, I asked and sought out the "best" info on the Libby trial, and wound up at firedoglake.com. I've been saying this for years in response to some lame-o coverage of some stories. Now, it's very easy to say, it's up to the reader: "New Rule: Your Own Best Editor" as a former news person, I asked and sought out the “best” info on the Libby trial, and wound up at firedoglake.com.

I’ve been saying this for years in response to some lame-o coverage of some stories. Now, it’s very easy to say, it’s up to the reader:
“New Rule: Your Own Best Editor”

]]> By: Brian Cubbison http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/#comment-343134 Brian Cubbison Fri, 23 Feb 2007 16:52:24 +0000 http://www.buzzmachine.com/?p=2533#comment-343134 It would be easier for a newspaper to start from scratch as a small focused publication that doesn't try to do it all. It would win admirers that way. But as the traditional full-service newspaper tries to become that, all it does is lose readers a handful at a time. A hundred people might miss the stock listings and not care about the TV listings. A hundred others might miss the TV listings and not care about the stocks. When they get together, they'll complain that "there's nothing in the paper anymore." It will be interesting to see if a sizeable metropolitan newspaper gets rid of its wire services and becomes like the country weekly that won't have anything about 9/11, the tsunami, Katrina or the Iraq war unless a local person is involved. Maybe a metro tabloid that covers its home turf fiercely is the way to go. Maybe the Christian Science Monitor can become a Parade magazine-like insert for newspapers that have gotten rid of their wires. No more West Coast scores. I wouldn't be surprised if, after all this happens, the publisher of a local shopper starts running wire news for that smaller and older group of readers who still aren't at the same place as the future-of-media thinkers. It would be easier for a newspaper to start from scratch as a small focused publication that doesn’t try to do it all. It would win admirers that way. But as the traditional full-service newspaper tries to become that, all it does is lose readers a handful at a time. A hundred people might miss the stock listings and not care about the TV listings. A hundred others might miss the TV listings and not care about the stocks. When they get together, they’ll complain that “there’s nothing in the paper anymore.”

It will be interesting to see if a sizeable metropolitan newspaper gets rid of its wire services and becomes like the country weekly that won’t have anything about 9/11, the tsunami, Katrina or the Iraq war unless a local person is involved. Maybe a metro tabloid that covers its home turf fiercely is the way to go. Maybe the Christian Science Monitor can become a Parade magazine-like insert for newspapers that have gotten rid of their wires. No more West Coast scores.

I wouldn’t be surprised if, after all this happens, the publisher of a local shopper starts running wire news for that smaller and older group of readers who still aren’t at the same place as the future-of-media thinkers.

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