Comments on: PR has a duty to tell the truth. Not. http://www.buzzmachine.com/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/ by Jeff Jarvis Fri, 29 Aug 2008 19:55:46 +0000 http://wordpress.org/?v=2.5.1 By: Nancy Culp http://www.buzzmachine.com/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-372720 Nancy Culp Fri, 04 Apr 2008 16:49:19 +0000 http://www.buzzmachine.com/index.php/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-372720 I recieved an email from a Processing Rebate Service. (ProcessRebates@email/support.untdmarketing.com.). I really would like to do this to earn some money. I am disable/widowed and could use the extra income. My daughter told me it wasing uppy uppy. She told me to contact you guys, that you could find out for me. It cost $197-$500 and she told me there had been a lots said about hese types of so call businesses. She says when you start a jod it cost you nothing, so why would you want to pay to work? Is this true or not? Thank You, Nancy Culp I recieved an email from a Processing Rebate Service. (ProcessRebates@email/support.untdmarketing.com.). I really would like to do this to earn some money. I am disable/widowed and could use the extra income. My daughter told me it wasing uppy uppy. She told me to contact you guys, that you could find out for me. It cost $197-$500 and she told me there had been a lots said about hese types of so call businesses. She says when you start a jod it cost you nothing, so why would you want to pay to work?
Is this true or not?
Thank You, Nancy Culp

]]> By: Ehics in PR: PR practitioners are Ethical!!! « Indian PR Student Blog! http://www.buzzmachine.com/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-344569 Ehics in PR: PR practitioners are Ethical!!! « Indian PR Student Blog! Wed, 07 Mar 2007 23:01:14 +0000 http://www.buzzmachine.com/index.php/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-344569 [...] the motion to only 124 voting for.  The discussion was picked by man blogs like up by Strumpette , BuzzMachine, India PR, and [...] [...] the motion to only 124 voting for.  The discussion was picked by man blogs like up by Strumpette , BuzzMachine, India PR, and [...]

]]> By: Chris http://www.buzzmachine.com/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-343667 Chris Sat, 24 Feb 2007 15:46:11 +0000 http://www.buzzmachine.com/index.php/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-343667 PR has never been about "telling the truth." It's about putting the client's case forward in the most compelling, convincing manner possible, without damaging the client's business or reputation. Lies, fake blogs and astroturf campaigns -- to give just a few examples -- ultimately do damage because they cannot withstand scrutiny. PR has never been about “telling the truth.”

It’s about putting the client’s case forward in the most compelling, convincing manner possible, without damaging the client’s business or reputation.

Lies, fake blogs and astroturf campaigns — to give just a few examples — ultimately do damage because they cannot withstand scrutiny.

]]> By: laurence haughton http://www.buzzmachine.com/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-343403 laurence haughton Fri, 23 Feb 2007 19:38:42 +0000 http://www.buzzmachine.com/index.php/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-343403 I don't know about defining "truth" but deceive seems pretty straightforward. "To lead into error; to cause [others] to believe what is false, or disbelieve what is true; to mislead; to cheat; to delude." Maybe it would be better to say "Resolved: PR has a duty not to deceive." I don’t know about defining “truth” but deceive seems pretty straightforward.
“To lead into error; to cause [others] to believe what is false, or disbelieve what is true; to mislead; to cheat; to delude.”

Maybe it would be better to say “Resolved: PR has a duty not to deceive.”

]]> By: Robert Feinman http://www.buzzmachine.com/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-343035 Robert Feinman Fri, 23 Feb 2007 14:47:30 +0000 http://www.buzzmachine.com/index.php/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-343035 One would hope that news reporting and PR are not the same thing. That they have become so in many cases is one of the reasons that the "MSM" is held in such low esteem. See the two current series on PBS for how they got into this position - Frontline and AIM. On the other hand for much of its history newspapers were regularly associated with propaganda - as in that's the Tory paper or the Communist paper, etc. The idea that news would be "objective" is a pretty recent development and has been discussed frequently since Watergate. One would hope that news reporting and PR are not the same thing. That they have become so in many cases is one of the reasons that the “MSM” is held in such low esteem.

See the two current series on PBS for how they got into this position - Frontline and AIM.

On the other hand for much of its history newspapers were regularly associated with propaganda - as in that’s the Tory paper or the Communist paper, etc. The idea that news would be “objective” is a pretty recent development and has been discussed frequently since Watergate.

]]> By: Brewed Fresh Daily » A rare link to BM http://www.buzzmachine.com/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-342963 Brewed Fresh Daily » A rare link to BM Fri, 23 Feb 2007 12:22:07 +0000 http://www.buzzmachine.com/index.php/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-342963 [...] BuzzMachine » Blog Archive » PR has a duty to tell the truth. Not. Bookmark to: Posted in Media | [...] [...] BuzzMachine » Blog Archive » PR has a duty to tell the truth. Not. Bookmark to: Posted in Media | [...]

]]> By: Kevin Davis http://www.buzzmachine.com/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-342285 Kevin Davis Fri, 23 Feb 2007 01:08:21 +0000 http://www.buzzmachine.com/index.php/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-342285 TV isn't necessarily the realm of PR... Truth is a very vague term... and without contextual defining for such a poll... especially given the small sample size... no conclusion can really be attained. Are you telling the truth by creating a campaign that highlights the amazing focus of customer care and philanthropic nature of a client... and leaving out pending lawsuits by upset clients, former employees and product defects? Does the utilization of spin and propaganda like strategies, 'fake blogs' and other common employed tools of the trade mean that you're being unethical, lying or dishonest? To standardize ethics and honesty and apply them to an industry requires quite an indepth development of a bright line for what is ok and not... and then the assumption that it will be followed by more than a minority of practitioners. TV isn’t necessarily the realm of PR…

Truth is a very vague term… and without contextual defining for such a poll… especially given the small sample size… no conclusion can really be attained.

Are you telling the truth by creating a campaign that highlights the amazing focus of customer care and philanthropic nature of a client… and leaving out pending lawsuits by upset clients, former employees and product defects?

Does the utilization of spin and propaganda like strategies, ‘fake blogs’ and other common employed tools of the trade mean that you’re being unethical, lying or dishonest?

To standardize ethics and honesty and apply them to an industry requires quite an indepth development of a bright line for what is ok and not… and then the assumption that it will be followed by more than a minority of practitioners.

]]> By: duneview http://www.buzzmachine.com/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-342244 duneview Fri, 23 Feb 2007 00:39:27 +0000 http://www.buzzmachine.com/index.php/2007/02/22/pr-has-a-duty-to-tell-the-truth-not/#comment-342244 TV may indeed be the "lying profession", but there were no candid admissions of such, surprising or otherwise from anything you linked to in this post. In fact, TV was never even mentioned. PR, on the other hand... TV may indeed be the “lying profession”, but there were no candid admissions of such, surprising or otherwise from anything you linked to in this post. In fact, TV was never even mentioned.

PR, on the other hand…

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