Comments on: OPA: Jeff Rayport and video http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/ by Jeff Jarvis Wed, 03 Dec 2008 03:07:55 +0000 http://wordpress.org/?v=2.5.1 By: purple motes » novel content creation http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-345254 purple motes » novel content creation Sun, 18 Mar 2007 19:07:53 +0000 http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-345254 [...] perspective on current media developments. Today major media companies are struggling to set up user-generated content divisions to foster production of user-generated content. At the same time, author and blogger Andrew Keen is [...] [...] perspective on current media developments. Today major media companies are struggling to set up user-generated content divisions to foster production of user-generated content. At the same time, author and blogger Andrew Keen is [...]

]]> By: Video as the new “lingua franca” of online content | Verge New Media http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-345158 Video as the new “lingua franca” of online content | Verge New Media Sat, 17 Mar 2007 20:23:28 +0000 http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-345158 [...] video is in fact the new common launguage of online content, as reported by serial conference-attendee, and social media gadfly Jeff Jarvis, then I qualify as a lifelong [...] [...] video is in fact the new common launguage of online content, as reported by serial conference-attendee, and social media gadfly Jeff Jarvis, then I qualify as a lifelong [...]

]]> By: Newspaper Video: Debate highlights good practice « Online Journalism Blog http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344741 Newspaper Video: Debate highlights good practice « Online Journalism Blog Mon, 12 Mar 2007 20:31:15 +0000 http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344741 [...] good practice: “if Paul’s and my definitions of online covered the production aspects then The Five E’s of online video from Jeff Rayport’s talk from the Online Publishers Association conference in London. (via Jeff [...] [...] good practice: “if Paul’s and my definitions of online covered the production aspects then The Five E’s of online video from Jeff Rayport’s talk from the Online Publishers Association conference in London. (via Jeff [...]

]]> By: Newspaper Video: Debate highlights good practice : Andy Dickinson.net http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344723 Newspaper Video: Debate highlights good practice : Andy Dickinson.net Mon, 12 Mar 2007 12:01:40 +0000 http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344723 [...] in particular. But if Paul’s and my definitions of online covered the production aspects then The Five E’s of online video from Jeff Rayport’s talk from the Online Publishers Association conference in London. (via Jeff [...] [...] in particular. But if Paul’s and my definitions of online covered the production aspects then The Five E’s of online video from Jeff Rayport’s talk from the Online Publishers Association conference in London. (via Jeff [...]

]]> By: links for 2007-03-12 « David Black http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344712 links for 2007-03-12 « David Black Mon, 12 Mar 2007 02:21:31 +0000 http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344712 [...] BuzzMachine » Blog Archive » OPA: Jeff Rayport and video Jeff Rayport’s five “E”s of online video journalism: extend, expand, expose, explode, and exhale… (tags: internet newspapers participatory journalism citizenmedia multimedia video) [...] [...] BuzzMachine » Blog Archive » OPA: Jeff Rayport and video Jeff Rayport’s five “E”s of online video journalism: extend, expand, expose, explode, and exhale… (tags: internet newspapers participatory journalism citizenmedia multimedia video) [...]

]]> By: Jefferey Rayport at kenjimori.com http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344697 Jefferey Rayport at kenjimori.com Sun, 11 Mar 2007 06:39:19 +0000 http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344697 [...] Jeff Jarvis notes that you can not own the audience. [...] [...] Jeff Jarvis notes that you can not own the audience. [...]

]]> By: Alex Hammer http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344615 Alex Hammer Thu, 08 Mar 2007 18:49:49 +0000 http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344615 Extremely interesting. In regard to the community piece, we have to be careful not to fall into a trap of using community as a catch-all, a buzzword to cover many different types of phenomenon. In the real world, we have many different types of communities that fulfill many different functions in our lives, some transient (transaxtions, acquaintances), some short term (classmates) some moderate term (jjobs, for most people anyway), and some, like yourfamily, for life. Communities can be self-selected or not. They can overlap. They can be painful as well as pleasant. They can be social, l earning based, or quite a few other things. In regard to communities, it is important to consider heir "stickiness". What makes them interesting and a good value proposition? Does this change over time? What is the competition. Communities may be respected but not popular. Popularilty is not a guarantee of monetization capability, although it doesn'hurt. Some communities are more viral than others. What is the population? What are the tools? In regard to user generated content, beauty is in the eye of the beholder. Is MySpace content junk or is it a cash cow. What about YouTube. Sometimes the business model can transform the content, and the service. Content is not complete until it has the right business fundamentals tied to it. Of course there can be more than one. Extremely interesting. In regard to the community piece, we have to be careful not to fall into a trap of using community as a catch-all, a buzzword to cover many different types of phenomenon. In the real world, we have many different types of communities that fulfill many different functions in our lives, some transient (transaxtions, acquaintances), some short term (classmates) some moderate term (jjobs, for most people anyway), and some, like yourfamily, for life. Communities can be self-selected or not. They can overlap. They can be painful as well as pleasant. They can be social, l earning based, or quite a few other things.

In regard to communities, it is important to consider heir “stickiness”. What makes them interesting and a good value proposition? Does this change over time? What is the competition. Communities may be respected but not popular. Popularilty is not a guarantee of monetization capability, although it doesn’hurt. Some communities are more viral than others. What is the population? What are the tools?

In regard to user generated content, beauty is in the eye of the beholder. Is MySpace content junk or is it a cash cow. What about YouTube. Sometimes the business model can transform the content, and the service. Content is not complete until it has the right business fundamentals tied to it. Of course there can be more than one.

]]> By: Tansley http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344614 Tansley Thu, 08 Mar 2007 18:15:00 +0000 http://www.buzzmachine.com/2007/03/08/opa-jeff-rayport-and-video/#comment-344614 The 'shock and awe' Rayport cites could easily be replaced with 'acknowlegement and appreciation.' It's the interaction, as you've pointed out, that make the web experience so magnetic. Engineer things from the standpoint of communal participation and you'll get people who'll pick up on it immediately and run with it. Meantime, he should spare us the Gulf War buzzwords. Even genius, it seems, cannot escape occasionally coming off as trite. I'd take issue with him regarding his citing of video as the new lingua franca of online content. For many, it's still largely 'frosting,' and text drives the more in-depth coverage. As increased bandwidth becomes more available, that'll obviously change, but even on mid-range DSL I'm still subject to momentary freeze-ups in video while the buffers catch up with the bitstreams. Most of the rest of what Rayport says seems pretty spot-on, although he does sound like his major was in advertising...(this from a comparative advertising authority...) The Panel sounded more interesting - and practical. Betsy's sister in law made a smart decision. Why pay for cable when you get SO much more via the internet--AND retain right of CHOICE? No contest. Quality and entertainment, don't forget, are in the eye of the beholder. Much as you may want to forget it, I'm sure even you had some laughs over Orion Samuelson's 'morning swine report' on WGN at 5 AM some mornings in the midwest, back in the day... There are times when local programming, or in the case of online, microcosmic, reportage can rival the entertainment value of IDOL... The ’shock and awe’ Rayport cites could easily be replaced with ‘acknowlegement and appreciation.’ It’s the interaction, as you’ve pointed out, that make the web experience so magnetic. Engineer things from the standpoint of communal participation and you’ll get people who’ll pick up on it immediately and run with it. Meantime, he should spare us the Gulf War buzzwords. Even genius, it seems, cannot escape occasionally coming off as trite.

I’d take issue with him regarding his citing of video as the new lingua franca of online content. For many, it’s still largely ‘frosting,’ and text drives the more in-depth coverage. As increased bandwidth becomes more available, that’ll obviously change, but even on mid-range DSL I’m still subject to momentary freeze-ups in video while the buffers catch up with the bitstreams.

Most of the rest of what Rayport says seems pretty spot-on, although he does sound like his major was in advertising…(this from a comparative advertising authority…)

The Panel sounded more interesting - and practical. Betsy’s sister in law made a smart decision. Why pay for cable when you get SO much more via the internet–AND retain right of CHOICE? No contest.

Quality and entertainment, don’t forget, are in the eye of the beholder. Much as you may want to forget it, I’m sure even you had some laughs over Orion Samuelson’s ‘morning swine report’ on WGN at 5 AM some mornings in the midwest, back in the day… There are times when local programming, or in the case of online, microcosmic, reportage can rival the entertainment value of IDOL…

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