Comments on: VON spiel: It’s our TV http://www.buzzmachine.com/2007/03/20/2633/ by Jeff Jarvis Sat, 19 Jul 2008 19:08:48 +0000 http://wordpress.org/?v=2.5.1 By: softexpose.com » Blog Archive » TV explodes: The chain reaction hits critical mass http://www.buzzmachine.com/2007/03/20/2633/#comment-358544 softexpose.com » Blog Archive » TV explodes: The chain reaction hits critical mass Thu, 30 Aug 2007 01:42:36 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-358544 [...] Internet usage is now approaching TV usage — in the US, the UK, Australia, Germany, and Japan — according to an IBM study to which Om Malik points us. Note also that TV networks’ share of online TV viewing is only about 33 percent, below YouTube and barely ahead of Google and social networks in the U.S. — and the alternatives are only beginning (in the life of internet video, it’s only 1954). [...] [...] Internet usage is now approaching TV usage — in the US, the UK, Australia, Germany, and Japan — according to an IBM study to which Om Malik points us. Note also that TV networks’ share of online TV viewing is only about 33 percent, below YouTube and barely ahead of Google and social networks in the U.S. — and the alternatives are only beginning (in the life of internet video, it’s only 1954). [...]

]]> By: Rick http://www.buzzmachine.com/2007/03/20/2633/#comment-357794 Rick Fri, 24 Aug 2007 12:04:13 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-357794 The ubiquity of advertising is what drives me away from the TV. Put it all over internet-distributed TV and I'll find somewhere else to go. The din of endless ads dulls us to the beauty and creativity of life (with precious few exceptions). Sure you'd like more, Jeff, and I like to see your work. But I'd rather pay a small subscription than fork over the essence of life (my time) enduring pitches for even more things I neither want nor need. The ubiquity of advertising is what drives me away from the TV. Put it all over internet-distributed TV and I’ll find somewhere else to go. The din of endless ads dulls us to the beauty and creativity of life (with precious few exceptions). Sure you’d like more, Jeff, and I like to see your work. But I’d rather pay a small subscription than fork over the essence of life (my time) enduring pitches for even more things I neither want nor need.

]]> By: Bits and Bytes « webnewser http://www.buzzmachine.com/2007/03/20/2633/#comment-357647 Bits and Bytes « webnewser Wed, 22 Aug 2007 21:47:40 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-357647 [...] networks in the U.S. — and the alternatives are only beginning (in the life of internet video, it’s only 1954). ” [...] [...] networks in the U.S. — and the alternatives are only beginning (in the life of internet video, it’s only 1954). ” [...]

]]> By: BuzzMachine » Blog Archive » TV explodes: The chain reaction hits critical mass http://www.buzzmachine.com/2007/03/20/2633/#comment-357623 BuzzMachine » Blog Archive » TV explodes: The chain reaction hits critical mass Wed, 22 Aug 2007 17:31:45 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-357623 [...] Internet usage is now approaching TV usage — in the US, the UK, Australia, Germany, and Japan — according to an IBM study to which Om Malik points us. Note also that TV networks’ share of online TV viewing is only about 33 percent, below YouTube and barely ahead of Google and social networks in the U.S. — and the alternatives are only beginning (in the life of internet video, it’s only 1954). [...] [...] Internet usage is now approaching TV usage — in the US, the UK, Australia, Germany, and Japan — according to an IBM study to which Om Malik points us. Note also that TV networks’ share of online TV viewing is only about 33 percent, below YouTube and barely ahead of Google and social networks in the U.S. — and the alternatives are only beginning (in the life of internet video, it’s only 1954). [...]

]]> By: Building a new "relationship" adv? « Talkmarks http://www.buzzmachine.com/2007/03/20/2633/#comment-347325 Building a new "relationship" adv? « Talkmarks Mon, 09 Apr 2007 08:40:49 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-347325 [...] a new “relationship” adv? Replying to a post from Jeff Jarvis, Doc tells us: I’m not saying advertising will go away. But I am saying it’s [...] [...] a new “relationship” adv? Replying to a post from Jeff Jarvis, Doc tells us: I’m not saying advertising will go away. But I am saying it’s [...]

]]> By: Fasten Your Seatbelts http://www.buzzmachine.com/2007/03/20/2633/#comment-346035 Fasten Your Seatbelts Mon, 26 Mar 2007 10:48:20 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-346035 <strong>Marketing manifesto for the travel industry - Jeff Jarvis ...</strong> Media insider and professor Jeff Jarvis is as an evangelist for the new area of media communication. At last year's Video on the Net Conference he gave a presentation addressing the future of the TV industry. Jarvis ended his keynote with a mind boggl... Marketing manifesto for the travel industry - Jeff Jarvis …

Media insider and professor Jeff Jarvis is as an evangelist for the new area of media communication. At last year’s Video on the Net Conference he gave a presentation addressing the future of the TV industry. Jarvis ended his keynote with a mind boggl…

]]> By: On Advertising, Networking, and Web 2.0 http://www.buzzmachine.com/2007/03/20/2633/#comment-345927 On Advertising, Networking, and Web 2.0 Sat, 24 Mar 2007 12:29:54 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345927 [...] did Jarvis say? We can nurture an explosion of creativity and commerce. But we have to do it [...] [...] did Jarvis say? We can nurture an explosion of creativity and commerce. But we have to do it [...]

]]> By: Brett Rogers http://www.buzzmachine.com/2007/03/20/2633/#comment-345865 Brett Rogers Fri, 23 Mar 2007 14:10:26 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345865 1955? Don't you mean 1985? I think that's a typo... 1955? Don’t you mean 1985? I think that’s a typo…

]]> By: BuzzMachine » Blog Archive » TV is ours to claim http://www.buzzmachine.com/2007/03/20/2633/#comment-345858 BuzzMachine » Blog Archive » TV is ours to claim Fri, 23 Mar 2007 12:07:19 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345858 [...] I was flying back from San Jose and my spiel at Video on the Net — in which I argued that television is ours to reinvent — I see a most amusing story in [...] [...] I was flying back from San Jose and my spiel at Video on the Net — in which I argued that television is ours to reinvent — I see a most amusing story in [...]

]]> By: OLDaily[中文版] » Blog Archive » 2007å¹´3月21æ—¥ http://www.buzzmachine.com/2007/03/20/2633/#comment-345736 OLDaily[中文版] » Blog Archive » 2007å¹´3月21æ—¥ Thu, 22 Mar 2007 16:52:20 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345736 [...] Jarvis, BuzzMachine March 21, 2007 [原文链接] [ [...] [...] Jarvis, BuzzMachine March 21, 2007 [原文链接] [ [...]

]]> By: BuzzMachine » Blog Archive » The NBC/Fox gigadeal on video http://www.buzzmachine.com/2007/03/20/2633/#comment-345733 BuzzMachine » Blog Archive » The NBC/Fox gigadeal on video Thu, 22 Mar 2007 16:12:04 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345733 [...] I argue that if they want this to succeed, it also must include small TV, our TV, the TV we are reinventing. That doesn’t mean that they should air all the flaming farts. But the smart things to do [...] [...] I argue that if they want this to succeed, it also must include small TV, our TV, the TV we are reinventing. That doesn’t mean that they should air all the flaming farts. But the smart things to do [...]

]]> By: 10,000 Marshmallows Daily Links 2007-03-22 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows http://www.buzzmachine.com/2007/03/20/2633/#comment-345727 10,000 Marshmallows Daily Links 2007-03-22 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows Thu, 22 Mar 2007 15:23:22 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345727 [...] BuzzMachine: VON spiel: It’s our TV To advertisers, metrics are sex and size matters. [...] [...] BuzzMachine: VON spiel: It’s our TV To advertisers, metrics are sex and size matters. [...]

]]> By: Flynn http://www.buzzmachine.com/2007/03/20/2633/#comment-345616 Flynn Wed, 21 Mar 2007 22:09:48 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345616 "I came up with the idea for Entertainment Weekly in 1955 because I saw a need" Good lord, that's being ahead of the curve. How old are you anyway??? “I came up with the idea for Entertainment Weekly in 1955 because I saw a need”

Good lord, that’s being ahead of the curve. How old are you anyway???

]]> By: paul http://www.buzzmachine.com/2007/03/20/2633/#comment-345594 paul Wed, 21 Mar 2007 14:25:29 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345594 I always said that Radio with pictures is just a fad.... I always said that Radio with pictures is just a fad….

]]> By: Outside The Beltway | OTB http://www.buzzmachine.com/2007/03/20/2633/#comment-345593 Outside The Beltway | OTB Wed, 21 Mar 2007 13:57:12 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345593 <strong>Reinventing Television...</strong> Jeff Jarvis is “reinventing TV,” along with a few thousand other folks, on the Internet. In the evolution of the new TV, this is 1954: Arthur Godfrey and Friends, My Little Margie, the Adventures or RinTinTin. That was not the golden age of... Reinventing Television…

Jeff Jarvis is “reinventing TV,” along with a few thousand other folks, on the Internet.
In the evolution of the new TV, this is 1954: Arthur Godfrey and Friends, My Little Margie, the Adventures or RinTinTin. That was not the golden age of…

]]> By: Jim Long http://www.buzzmachine.com/2007/03/20/2633/#comment-345547 Jim Long Wed, 21 Mar 2007 04:35:56 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345547 i really like theidea of the summit and would love to paricipate in any useful way. I gave you a little <a href="http://vergenewmedia.com" rel="nofollow">face time</a> on that idea in a video snack on my blog. i really like theidea of the summit and would love to paricipate in any useful way. I gave you a little face time on that idea in a video snack on my blog.

]]> By: Jim Long http://www.buzzmachine.com/2007/03/20/2633/#comment-345546 Jim Long Wed, 21 Mar 2007 04:33:28 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345546 I really like the idea of the summit and i would love to participate in any useful way. I gave you a little <a href="http://vergenewmedia.com" rel="nofollow">face time</a><a>on that idea in a video snack on my blog.</a> I really like the idea of the summit and i would love to participate in any useful way. I gave you a little face timeon that idea in a video snack on my blog.

]]> By: Steve Elbows http://www.buzzmachine.com/2007/03/20/2633/#comment-345515 Steve Elbows Wed, 21 Mar 2007 01:58:18 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345515 I read the network2 FCC no regulation petition with interest, and then read the proposed EU stuff that as mentioned. A lot of the EU regulation is aimed at advertising and stuff that is probably partially covered under existing laws such as inciting violence and certain sorts of racism. So Id like to know, when people talk of the dangers of regulation, exactly what sorts of scenario's they are worried about. Id certainly agree that the fast pace of change that goes with modern technology, can make regulating such things a potentialy dangerous thing, but in practice what sorts of things are people afraid might get regulated? Great timing in light of the Amanda Congdon DuPont thing, though that issue is complicated b the fact it involves traditional media., plus she is staring in the adverts , but anyway if there is a blogosphere backlash against this stuff then I dont think its going to help calm the old giants fears about online advertising and video. I read the network2 FCC no regulation petition with interest, and then read the proposed EU stuff that as mentioned. A lot of the EU regulation is aimed at advertising and stuff that is probably partially covered under existing laws such as inciting violence and certain sorts of racism.

So Id like to know, when people talk of the dangers of regulation, exactly what sorts of scenario’s they are worried about. Id certainly agree that the fast pace of change that goes with modern technology, can make regulating such things a potentialy dangerous thing, but in practice what sorts of things are people afraid might get regulated?

Great timing in light of the Amanda Congdon DuPont thing, though that issue is complicated b the fact it involves traditional media., plus she is staring in the adverts , but anyway if there is a blogosphere backlash against this stuff then I dont think its going to help calm the old giants fears about online advertising and video.

]]> By: Paw http://www.buzzmachine.com/2007/03/20/2633/#comment-345506 Paw Tue, 20 Mar 2007 23:02:40 +0000 http://www.buzzmachine.com/2007/03/20/2633/#comment-345506 I tend to agree with your friend from the Times, Jeff. In order to begin to create a viable business out of your explosion, you need to make your customers (advertisers) feel like they are getting something for their money. To do so, you must provide what old media have been providing for decades: standardized metrics, transparent financials, sellable inventory, critical mass, a way for the viewer to find what interests them and "quality", whatever that is. I will tell you, though, that even if the space isn't regulated by the government, your customers (advertisers) will play a significant role in what you can and cannot do or say. Part of what they will want is some control over the enviroment in which their ad units run - this is true of every medium and every advertiser. You can't ignore these kinds of sensitivities in your business model - ask your genius friends at CBS about a certain Super Bowl half time for proof. Best of luck to you, Jeff. It's a jungle out there. I tend to agree with your friend from the Times, Jeff. In order to begin to create a viable business out of your explosion, you need to make your customers (advertisers) feel like they are getting something for their money. To do so, you must provide what old media have been providing for decades: standardized metrics, transparent financials, sellable inventory, critical mass, a way for the viewer to find what interests them and “quality”, whatever that is.

I will tell you, though, that even if the space isn’t regulated by the government, your customers (advertisers) will play a significant role in what you can and cannot do or say. Part of what they will want is some control over the enviroment in which their ad units run - this is true of every medium and every advertiser. You can’t ignore these kinds of sensitivities in your business model - ask your genius friends at CBS about a certain Super Bowl half time for proof.

Best of luck to you, Jeff. It’s a jungle out there.

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