Comments on: How Arianna did it http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/ by Jeff Jarvis Fri, 19 Mar 2010 07:28:24 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Joy Cassell http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-346140 Joy Cassell Tue, 27 Mar 2007 23:29:26 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-346140 Am I the only one wondering "what is the big deal?" This is an election - right? If HRC cannot address with issue and find a way to answer it - she should not be the Democratic nominee. On the other hand we have war without end, serious bugetary problems on top of the stifiling of the middle class by our wonderful government. We have better things to talk about. Am I the only one wondering “what is the big deal?” This is an election – right? If HRC cannot address with issue and find a way to answer it – she should not be the Democratic nominee. On the other hand we have war without end, serious bugetary problems on top of the stifiling of the middle class by our wonderful government.

We have better things to talk about.

]]> By: Amelia Torode http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-346091 Amelia Torode Tue, 27 Mar 2007 06:24:51 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-346091 One of the things that I find so amazing about all of this is that these guys are from the same political party! It's very odd for a Brit to get their head around that fact. Here when there is a leadership campaign there is certainly stealth tactics and dirty tricks, but it's al behind closed doors, press leaks etc - nothing so blatant and head-line grabbing. One of the things that I find so amazing about all of this is that these guys are from the same political party! It’s very odd for a Brit to get their head around that fact. Here when there is a leadership campaign there is certainly stealth tactics and dirty tricks, but it’s al behind closed doors, press leaks etc – nothing so blatant and head-line grabbing.

]]> By: Tansley http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-346054 Tansley Mon, 26 Mar 2007 17:10:24 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-346054 It'll be very interesting to find out who offers him his next job...and how quickly... It’ll be very interesting to find out who offers him his next job…and how quickly…

]]> By: TJC in FL http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-346051 TJC in FL Mon, 26 Mar 2007 16:46:41 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-346051 Jeff - it's not just about getting their messages out. In effect, this video functioned as a probe. Suppose someone in the Obama camp was wondering, "Could we associate Hillary with Big Brother? Would that stick?" Now they have their answer: it stuck. It doesn't matter whether the Obama camp was behind this or not. If it hadn't stuck, if no one viewed the Youtube video, then there would have been no cost or negative exposure for Obama. This is a great (if cowardly) way for candidates to float their own balloons, or to sling test mud at their opponents. We will see a lot more of this. Jeff – it’s not just about getting their messages out. In effect, this video functioned as a probe. Suppose someone in the Obama camp was wondering, “Could we associate Hillary with Big Brother? Would that stick?” Now they have their answer: it stuck. It doesn’t matter whether the Obama camp was behind this or not. If it hadn’t stuck, if no one viewed the Youtube video, then there would have been no cost or negative exposure for Obama. This is a great (if cowardly) way for candidates to float their own balloons, or to sling test mud at their opponents. We will see a lot more of this.

]]> By: PoliticalCritic http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-346015 PoliticalCritic Sun, 25 Mar 2007 17:44:06 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-346015 There will probably be dozens more videos like this in the lead up to the 2008 elections. Look for GOP operatives to put one out every other day bashing whoever the Democratic nominee is. There will probably be dozens more videos like this in the lead up to the 2008 elections. Look for GOP operatives to put one out every other day bashing whoever the Democratic nominee is.

]]> By: kyla Reign http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345969 kyla Reign Sun, 25 Mar 2007 04:54:08 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345969 HI, That was a hell of a job. Congratulations Ariana! I guess that's what real journalism is, "Finding the truth and the source, no matter what". Kyla marksmotos.com your free online classifieds for used motorcycles HI,

That was a hell of a job. Congratulations Ariana!
I guess that’s what real journalism is, “Finding the truth and the source, no matter what”.

Kyla
marksmotos.com
your free online classifieds for used motorcycles

]]> By: Readings: 2007-03-24 « Kempton’s blog http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345965 Readings: 2007-03-24 « Kempton’s blog Sun, 25 Mar 2007 04:06:45 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345965 [...] How Arianna Huffington and team uncover the man behind Hillary 1984 attack ad [...] [...] How Arianna Huffington and team uncover the man behind Hillary 1984 attack ad [...]

]]> By: Ed http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345935 Ed Sat, 24 Mar 2007 14:33:18 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345935 Remember the days when editors in a newsroom would "dispatch" their troops to do some reporting and get the story? The internecine Democratic politics in this story are a lot less interesting to me than how the news was uncovered. How much is Arianna's newsroom budget? And she got the story before the major cable outfits, newspapers and magazines? Holy cow. Remember the days when editors in a newsroom would “dispatch” their troops to do some reporting and get the story?

The internecine Democratic politics in this story are a lot less interesting to me than how the news was uncovered. How much is Arianna’s newsroom budget? And she got the story before the major cable outfits, newspapers and magazines?

Holy cow.

]]> By: Southwerk http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345889 Southwerk Sat, 24 Mar 2007 00:57:09 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345889 What he did was wrong. He made an ad while participating in a campaign that enabled him to attack without responsibility. He made a genuinely interesting commercial. However, his example points the way for more scurrilous attacks using the same technology. What he did was wrong. He made an ad while participating in a campaign that enabled him to attack without responsibility. He made a genuinely interesting commercial. However, his example points the way for more scurrilous attacks using the same technology.

]]> By: Cooler Heads http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345877 Cooler Heads Fri, 23 Mar 2007 20:32:29 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345877 I think he did Obama a big favor. He painted Hillary for what she is, and he did it because he wanted to. It's not like the Obama came out and told us what to think. Another regular guy did. That is very powerful. I think he did Obama a big favor. He painted Hillary for what she is, and he did it because he wanted to. It’s not like the Obama came out and told us what to think. Another regular guy did. That is very powerful.

]]> By: Basic Thinking Blog » Hillary 1984 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345873 Basic Thinking Blog » Hillary 1984 Fri, 23 Mar 2007 16:49:01 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345873 [...] Buzzmachine weitere Artikel: « XXL-Marketing || Trackback-URL Gelesen: 1 heute: 1 [...] [...] Buzzmachine weitere Artikel: « XXL-Marketing || Trackback-URL Gelesen: 1 heute: 1 [...]

]]> By: goethe girl http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345872 goethe girl Fri, 23 Mar 2007 16:33:27 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345872 Your report really didn't give any info on how Huffington discovered the identity: phone calls, digging into what they knew, etc. -- that doesn't tell us anything. Your report really didn’t give any info on how Huffington discovered the identity: phone calls, digging into what they knew, etc. — that doesn’t tell us anything.

]]> By: Seth Finkelstein http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345869 Seth Finkelstein Fri, 23 Mar 2007 15:53:42 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345869 Let me see if I get this straight - a common political attack-ad, made by a professional political operative, pushed into big media by an extremely popular right-wing media gatekeeper (Drudge) - means It's A New Era and the people are in control ... Let me see if I get this straight – a common political attack-ad, made by a professional political operative, pushed into big media by an extremely popular right-wing media gatekeeper (Drudge) – means It’s A New Era and the people are in control …

]]> By: leon http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345859 leon Fri, 23 Mar 2007 12:11:42 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345859 If this really is the sign of things to come, 2008 is going to be an incredible election to watch. If this really is the sign of things to come, 2008 is going to be an incredible election to watch.

]]> By: hepzeeba http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345855 hepzeeba Fri, 23 Mar 2007 11:14:34 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345855 The people will be in control so long as they create their own content. If they routinely rip off companies like Apple, ad agency "creatives," directors, and post houses, this trend will go nowhere, 'cause they're going to get their asses sued. Dontcha think? I'm partly with Arianna and partly with Jeff. The guy's use of anonymity bothers me---and clearly, he needed to be anonymous to get it out there---but you can't argue with the effectiveness of the video or the fact that one person has made ...some sort of difference. The people will be in control so long as they create their own content.

If they routinely rip off companies like Apple, ad agency “creatives,” directors, and post houses, this trend will go nowhere, ’cause they’re going to get their asses sued. Dontcha think?

I’m partly with Arianna and partly with Jeff. The guy’s use of anonymity bothers me—and clearly, he needed to be anonymous to get it out there—but you can’t argue with the effectiveness of the video or the fact that one person has made …some sort of difference.

]]> By: JohnFromMinnesota http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345851 JohnFromMinnesota Fri, 23 Mar 2007 10:54:18 +0000 http://www.buzzmachine.com/2007/03/22/how-arianna-did-it/#comment-345851 He may be chicken, but his post on Arianna's site sounds a lot like your posts: the game has changed, the people are in control, etc. He may be chicken, but his post on Arianna’s site sounds a lot like your posts: the game has changed, the people are in control, etc.

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