Comments on: YouTube, campaign ads, and local TV

By: watch tv on the internet

watch tv on the internet — Wed, 17 Mar 2010 01:10:46 +0000

So, you’re fed up with paying outrageous cable bills, and are ready to make the switch to watching TV on your computer. Before you do there is something you need to know: Not all satellite services are created equal. In fact, most television for PC services are downright terrible. With poor picture quality, outdated software, lousy customer service, and limited access to the channels you really want to see, many satellite for PC providers just aren’t worth making the switch.

By: Mark

Mark — Tue, 17 Nov 2009 21:28:55 +0000

I would say the real upside is you wouldn’t be forced to watch the political ads… They drive me nuts. It doesn’t matter though – a complete shift to viral media channels isn’t in the near future.

One reason campaigns should be weary of youtube and other viral channels is feedback. A good example is the video of “I pledge” where a good number of celebrities sounded off support for Obama. There was a great deal of criticism in the comment section.

I’m sure that broadcasting sites like Hulu will make a very large push for political advertising.

By: Outside The Beltway | OTB

Outside The Beltway | OTB — Fri, 30 Mar 2007 12:58:17 +0000

YouTube the Craig’s List of Local Television?…

Jeff Jarvis reflects on a reader’s observation that the advent of viral online videos at YouTube and elsewhere may have the same impact on the bottom lines of local television affiliates as Craig’s List did for local newspapers. It’s…

By: Ethan

Ethan — Fri, 30 Mar 2007 02:58:04 +0000

Hey Jeff,
Remember the Iraq War? You know, that little thing you championed but has turned into a death sentence for thousands of Americans?
What do you think about it now?
You can erase this if you want–call me a troll, I don’t care if that’s the price for calling out moral cowardice–but you can’t erase the past.

By: Tobe

Tobe — Fri, 30 Mar 2007 00:13:00 +0000

Yes political “ads” and messages will migrate to YouTube and other webtubes as well. But the mega-dollars will stay on TV, cable and radio for at least one more election cycle. Why? Because political advertising has its greatest impact on low involvement voters, people who feel it is their civic duty to vote, or vote out of habit, but don’t follow politics or the campaign. They don’t look for information about the candidates (ie: hitting the candidate, party and activist websites or reading about politics or watching political stories on TV and cable). The reason political ads work is they find the voter. True, true ratings are down especially in local TV newscasts that are the primo spot to place political ads. But for now this is still the best way to reach these low interest voters who try to avoid politics as much as possible.

By: Frank Bruno

Frank Bruno — Thu, 29 Mar 2007 20:27:58 +0000

Local news has certainly exacerbated its own dilemma by outsourcing its campaign coverage to its advertisers. They’ve stopped covering politics in inverse proportion to the amount of political ads bought during their telecasts.

Maybe this will teach them to cover politics in a more meaningful, substantial way. Sorry to use the cliche, but “less cats-in-trees, please.”

By: Local affiliates survive temporarily as a happy accident « The Future of News

Thu, 29 Mar 2007 19:51:18 +0000

[...] by Steve Boriss in Distribution, Structure, Competition. trackback Jeff Jarvis highlights the vulnerability of network TV’s local affiliates as the Internet decreases their value as media content [...]

By: Craig Newmark

Craig Newmark — Thu, 29 Mar 2007 19:23:30 +0000

Hey, the upside to this is that less money will be needed by politicians for TV ads, leading, just maybe, to less corruption?

Craig

By: Tansley

Tansley — Thu, 29 Mar 2007 19:18:34 +0000

…and advertising people pay more attention to demographics and numbers than almost anyone else, excepting possibly pollsters. The handwriting isn’t on any WALL…it’s on a flatscreen MONITOR…

By: PXLated

PXLated — Thu, 29 Mar 2007 18:27:31 +0000

Political advertising leaving isn’t a steady everyday drain like Craigslist is to newspapers. Now if they lost automotive ads, that would be a direct comparison I would think.
Either could create hurtsville though.

By: 21stcenturycicero

21stcenturycicero — Thu, 29 Mar 2007 18:04:57 +0000

Please visit Friends of the American Revolution, a website devoted to the American Revolution, and covering such themes as tyranny, events, people, places, war, oil, JFK, 9/11, historic documents and writings. Its purpose is to support the efforts of true patriots, as many non-Americans did during the Revolutionary War (hence its name), in their struggle against what I call the counter-revolution, a struggle in which the principal weapons are not muskets, cannon, sabers and flintlock pistols, but information. See you there!