The Buckinghamshire Advertiser, a Trinity Mirror local paper, has relaunched its site as a blog (recent post: ’send us your pothole pictures’). It’s simple. It works. (via Martin Stabe)
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Thanks for the link and the feedback. You might also be interested in the ten hyperlocal blogs we’ve recently launched in the Teesside area in North East England: http://www.gazettelive.co.uk/yourgazette/
Though like all blogs the layout means there is little opportunity to give certain stories more prominence, or a longer ‘life’, regardless of their importance.
[...] BuzzMachine » Blog Archive » The blog paper Jeff Jarvis on our first blog-format newspaper site at the Buckinghamshire Adveritser: “It’s simple. It works.” (tags: internet newspapers newspapersites blogging trinitymirror launches) [...]
[...] BuzzMachine » Blog Archive » The blog paper A regional newspaper going on-line as a blog. Interesting development in terms of defining what a bog actually is as well as what might happen in the sector of traditional media most threatened by social media (tags: media blogs) [...]
“Though like all blogs the layout means there is little opportunity to give certain stories more prominence, or a longer ‘life’, regardless of their importance”
I can think of a number of ways around this, and I’m sure more inventive people could come up with more…
Some blog systems allow you to ‘feature’ the post making it stay on the top of a page. The problem with this crude method is that even if it was marked as such returning visitors may not see the new post(s) below.
Maybe a more practical option would be having the site designed so that a side bar would list the top posts in order of prominence, controlled by the editors.
Behold the Buckinghamshire Advertiser. It’s a newspaper Web site. Go on, take a look. It’s a blog, as pretty as any othe I’ve seen. It’s a newspaper Website that’s being run on blogging software.
I’m sure it’s …
A blog is after all only a publishing system, although digital and versatile their content can vary in similar ways to newspapers or magazines… There’s nothing stopping a local newspaper using blogging software for publishing news, as what is been…
But at which point does something start and stop being a ‘blog’? I agree it is is just content management software. But it tends to encourage a date-order approach.
If you stick with the basic blog set-up more or less, then it’s a bit like having a shop window and just sticking whatever stock comes in most recently at the front. So maybe now again you move something that’s more important nearer to the front again. But, the bottom line is, you are not selling your stock/content as effectively as you might do if you positioned each item according to its value.
March 31st, 2007 at 9:26 am
[...] Update: Jeff Jarvis likes it: “It’s simple. It works” [...]
April 1st, 2007 at 3:46 pm
Thanks for the link and the feedback. You might also be interested in the ten hyperlocal blogs we’ve recently launched in the Teesside area in North East England: http://www.gazettelive.co.uk/yourgazette/
April 1st, 2007 at 5:42 pm
Though like all blogs the layout means there is little opportunity to give certain stories more prominence, or a longer ‘life’, regardless of their importance.
April 2nd, 2007 at 3:23 am
[...] BuzzMachine » Blog Archive » The blog paper Jeff Jarvis on our first blog-format newspaper site at the Buckinghamshire Adveritser: “It’s simple. It works.” (tags: internet newspapers newspapersites blogging trinitymirror launches) [...]
April 2nd, 2007 at 11:21 am
[...] BuzzMachine » Blog Archive » The blog paper A regional newspaper going on-line as a blog. Interesting development in terms of defining what a bog actually is as well as what might happen in the sector of traditional media most threatened by social media (tags: media blogs) [...]
April 2nd, 2007 at 8:46 pm
“Though like all blogs the layout means there is little opportunity to give certain stories more prominence, or a longer ‘life’, regardless of their importance”
I can think of a number of ways around this, and I’m sure more inventive people could come up with more…
Some blog systems allow you to ‘feature’ the post making it stay on the top of a page. The problem with this crude method is that even if it was marked as such returning visitors may not see the new post(s) below.
Maybe a more practical option would be having the site designed so that a side bar would list the top posts in order of prominence, controlled by the editors.
April 4th, 2007 at 10:30 am
More evidence that print is doomed…
Behold the Buckinghamshire Advertiser. It’s a newspaper Web site. Go on, take a look. It’s a blog, as pretty as any othe I’ve seen. It’s a newspaper Website that’s being run on blogging software.
I’m sure it’s …
April 9th, 2007 at 2:17 pm
Interesting use of blogs by the media…
A blog is after all only a publishing system, although digital and versatile their content can vary in similar ways to newspapers or magazines… There’s nothing stopping a local newspaper using blogging software for publishing news, as what is been…
April 15th, 2007 at 4:48 am
But at which point does something start and stop being a ‘blog’? I agree it is is just content management software. But it tends to encourage a date-order approach.
If you stick with the basic blog set-up more or less, then it’s a bit like having a shop window and just sticking whatever stock comes in most recently at the front. So maybe now again you move something that’s more important nearer to the front again. But, the bottom line is, you are not selling your stock/content as effectively as you might do if you positioned each item according to its value.