Comments on: Smartest media quote of the year http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/ by Jeff Jarvis Sat, 05 Jul 2008 21:38:46 +0000 http://wordpress.org/?v=2.5.1 By: BuzzMachine » Blog Archive » The audience network http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-350369 BuzzMachine » Blog Archive » The audience network Fri, 25 May 2007 15:59:36 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-350369 [...] of CBS’ distributors. But it’s the thought that counts. And that thought, to repeat the words of Quincy Smith, president of CBS Interactive: “We can’t expect consumers to come to us. [...] [...] of CBS’ distributors. But it’s the thought that counts. And that thought, to repeat the words of Quincy Smith, president of CBS Interactive: “We can’t expect consumers to come to us. [...]

]]> By: Megan Cunningham http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-350292 Megan Cunningham Thu, 24 May 2007 14:08:47 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-350292 This is the way independent filmmakers and tv producers have been forced to think for years. You can never assume "if we build it they will come--" Which is why I'm so happy to see the WallStrip acquisition go through. The fact that the media world is not a meritocracy is something everyone who's ever toiled away for months on perfecting their student film learns in about 10 seconds following their "premiere." It's the same lesson 1st time tech entrepreneurs have to learn, that the best product doesn't always win. Marketing counts. And making that marketing a scalable part of your online video distribution strategy is what those Wallstrip folks did best, imho. Congrats to all involved- This is the way independent filmmakers and tv producers have been forced to think for years. You can never assume “if we build it they will come–”
Which is why I’m so happy to see the WallStrip acquisition go through.

The fact that the media world is not a meritocracy is something everyone who’s ever toiled away for months on perfecting their student film learns in about 10 seconds following their “premiere.” It’s the same lesson 1st time tech entrepreneurs have to learn, that the best product doesn’t always win. Marketing counts. And making that marketing a scalable part of your online video distribution strategy is what those Wallstrip folks did best, imho. Congrats to all involved-

]]> By: The Zone Read » Blog Archive » links for 2007-05-18 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-350139 The Zone Read » Blog Archive » links for 2007-05-18 Sun, 20 May 2007 04:07:18 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-350139 [...] BuzzMachine » Blog Archive » Smartest media quote of the year Jarvis says this is the smartest media quote of the year: “We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.” It’s a smart marketing comment, too. (tags: transmedia) [...] [...] BuzzMachine » Blog Archive » Smartest media quote of the year Jarvis says this is the smartest media quote of the year: “We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.” It’s a smart marketing comment, too. (tags: transmedia) [...]

]]> By: La CBS desarrolla en la Red, una red de pequeños distribuidores « aizea http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349893 La CBS desarrolla en la Red, una red de pequeños distribuidores « aizea Wed, 16 May 2007 14:22:41 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349893 [...] La CBS desarrolla en la Red, una red de pequeños distribuidores Publicado 16/05/07 Convergence , social networks , network , 2.0 , innovation , Media , Internet Jeff Jarvis lo anuncia en su blog BuzzMachine.com, como la cita más inteligente del año en los medios : “Smartest media quote of the year“ [...] [...] La CBS desarrolla en la Red, una red de pequeños distribuidores Publicado 16/05/07 Convergence , social networks , network , 2.0 , innovation , Media , Internet Jeff Jarvis lo anuncia en su blog BuzzMachine.com, como la cita más inteligente del año en los medios : “Smartest media quote of the year“ [...]

]]> By: Swarming Media http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349876 Swarming Media Wed, 16 May 2007 02:23:26 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349876 <strong>What Antonio Negri Taught CBS...</strong> Today capital can no longer exploit the worker; it can only exploit cooperation amongst workers, amongst laborers. -Antonio Negri, Pisa 2003 I have no doubt that this quote from one of the authors of Empire and Italian political activist will...... What Antonio Negri Taught CBS…

Today capital can no longer exploit the worker; it can only exploit cooperation amongst workers, amongst laborers. -Antonio Negri, Pisa 2003 I have no doubt that this quote from one of the authors of Empire and Italian political activist will……

]]> By: links for 2007-05-16 « David Black http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349874 links for 2007-05-16 « David Black Wed, 16 May 2007 01:41:49 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349874 [...] BuzzMachine » Blog Archive » Smartest media quote of the year “We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.” (tags: internet media marketing audience tv) [...] [...] BuzzMachine » Blog Archive » Smartest media quote of the year “We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.” (tags: internet media marketing audience tv) [...]

]]> By: Is It Inside Out? Or Outside In? | BoomTown | Kara Swisher | AllThingsD http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349866 Is It Inside Out? Or Outside In? | BoomTown | Kara Swisher | AllThingsD Tue, 15 May 2007 21:47:19 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349866 [...] response (don’t you just love the echo chamber that is the blogosphere?) to one part of his post about the main problem traditional media companies have with the Web. Specifically, Jarvis had [...] [...] response (don’t you just love the echo chamber that is the blogosphere?) to one part of his post about the main problem traditional media companies have with the Web. Specifically, Jarvis had [...]

]]> By: Industry Girl » Blog Archive » Dear Media: Stop Giving Away the Control. Thanks. http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349858 Industry Girl » Blog Archive » Dear Media: Stop Giving Away the Control. Thanks. Tue, 15 May 2007 17:42:08 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349858 [...] I don’t even know where to begin when I see things like this. Not the blog (because I like the blog) but this mindset: This is the way all media executives [...] [...] I don’t even know where to begin when I see things like this. Not the blog (because I like the blog) but this mindset: This is the way all media executives [...]

]]> By: Rupert wants to grab you by the eyeballs » mathewingram.com/media http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349857 Rupert wants to grab you by the eyeballs » mathewingram.com/media Tue, 15 May 2007 16:56:29 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349857 [...] and others be able to embed or share the links on their pages and elsewhere? As Quincy Smith of CBS pointed out recently, you have to take the content to where people are, not force them to come to where your content is. [...] [...] and others be able to embed or share the links on their pages and elsewhere? As Quincy Smith of CBS pointed out recently, you have to take the content to where people are, not force them to come to where your content is. [...]

]]> By: Rupert wants to grab you by the eyeballs » mathewingram.com/work http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349856 Rupert wants to grab you by the eyeballs » mathewingram.com/work Tue, 15 May 2007 16:52:48 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349856 [...] and others be able to embed or share the links on their pages and elsewhere? As Quincy Smith of CBS pointed out recently, you have to take the content to where people are, not force them to come to where your content is. [...] [...] and others be able to embed or share the links on their pages and elsewhere? As Quincy Smith of CBS pointed out recently, you have to take the content to where people are, not force them to come to where your content is. [...]

]]> By: The Waving Cat » Blog Archive » CBS gets it right: “It’s arrogant for any media company to assume [that consumers come to us].” http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349849 The Waving Cat » Blog Archive » CBS gets it right: “It’s arrogant for any media company to assume [that consumers come to us].” Tue, 15 May 2007 08:56:31 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349849 [...] Jeff Harvis puts it: The smartest media quote of the year. And it shows clearly that CBS goes through with a [...] [...] Jeff Harvis puts it: The smartest media quote of the year. And it shows clearly that CBS goes through with a [...]

]]> By: Patrizia Broghammer http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349843 Patrizia Broghammer Tue, 15 May 2007 06:12:51 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349843 They have discovered the power of the number. It is not good what is good, but it is good what brings many. And in this view the success is not what you serve on a silver tray, but what people ask for, what the number wants. That is why stupid programs like big brother are so succesful and most of all, almost monopolize the daily offer. In Japan, I read not so long ago, on TV you almost find nothing else than "reality shows" and "quiz". Because that is what the mass wants and that is what they offer. We have to grow sick people in order to have a healthy economy. They have discovered the power of the number.
It is not good what is good, but it is good what brings many.
And in this view the success is not what you serve on a silver tray, but what people ask for, what the number wants.
That is why stupid programs like big brother are so succesful and most of all, almost monopolize the daily offer.
In Japan, I read not so long ago, on TV you almost find nothing else than “reality shows” and “quiz”.
Because that is what the mass wants and that is what they offer.
We have to grow sick people in order to have a healthy economy.

]]> By: Tansley - addendum http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349832 Tansley - addendum Mon, 14 May 2007 23:59:41 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349832 Well, David, it could be that CBS is trying to broaden their viewer demographic, as well. Although I agree with you that the hype potential here is enormous... Well, David, it could be that CBS is trying to broaden their viewer demographic, as well. Although I agree with you that the hype potential here is enormous…

]]> By: David http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349831 David Mon, 14 May 2007 22:51:30 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349831 Before we crack open the champagne bottles and congratulate Mr. Smith for his wisdom and foresight, keep in mind that CBS has by far the highest median age of any broadcast network. It should not be surprising, not least to CBS, that its typical fossilized viewer does not respond to on-air promos and bugs that throw to CBS.com, has the latest version of Flash installed, or can think of a single reason why he or she would want to watch TV on a computer. So in other words, could this just be a clever PR move intended to divert attention from the possibility that there just isn't much interest in watching CBS programming on the web in general? ABC claims to get plenty of viewing on its site FWIW, though it must be costing them a fortune in bandwidth considering how little $ they make from video ads. Before we crack open the champagne bottles and congratulate Mr. Smith for his wisdom and foresight, keep in mind that CBS has by far the highest median age of any broadcast network. It should not be surprising, not least to CBS, that its typical fossilized viewer does not respond to on-air promos and bugs that throw to CBS.com, has the latest version of Flash installed, or can think of a single reason why he or she would want to watch TV on a computer. So in other words, could this just be a clever PR move intended to divert attention from the possibility that there just isn’t much interest in watching CBS programming on the web in general?

ABC claims to get plenty of viewing on its site FWIW, though it must be costing them a fortune in bandwidth considering how little $ they make from video ads.

]]> By: Smartest media quote of the year » mathewingram.com/media http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349830 Smartest media quote of the year » mathewingram.com/media Mon, 14 May 2007 22:13:37 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349830 [...] @ 5:13 pm on May 14 2007 · No Comments I agree with Jeff Jarvis that Quincy Smith said something very smart about how Big Media should be thinking about [...] [...] @ 5:13 pm on May 14 2007 · No Comments I agree with Jeff Jarvis that Quincy Smith said something very smart about how Big Media should be thinking about [...]

]]> By: Smartest media quote of the year » mathewingram.com/work http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349829 Smartest media quote of the year » mathewingram.com/work Mon, 14 May 2007 22:13:22 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349829 [...] @ 6:13 pm on May 14 2007 · No Comments I agree with Jeff Jarvis that Quincy Smith said something very smart about how Big Media should be thinking about [...] [...] @ 6:13 pm on May 14 2007 · No Comments I agree with Jeff Jarvis that Quincy Smith said something very smart about how Big Media should be thinking about [...]

]]> By: Tansley - addendum http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349826 Tansley - addendum Mon, 14 May 2007 19:30:56 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349826 my bad.....'ViewERship,' not 'viewship'.... my bad…..’ViewERship,’ not ‘viewship’….

]]> By: Tansley - addendum http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349825 Tansley - addendum Mon, 14 May 2007 19:29:40 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349825 (Gasp)...you mean...there's INTELLIGENT LIFE out there??? Very cool that CBS is working on the process as-we-speak. I would've expected the others to follow suit quickly, but then you just never know, do you? Obviously networks are NOT 'herd animals.' NPR has been carrying the news (as have a lot of other organs) about TV Network ad-panic - something like a 7% viewship drop over the past couple months. Ironically, the adoption of early Daylight Saving Time three weeks ahead of schedule may have improved some retail sales, but dropped the BOTTOM out of viewship, with series such as LOST losing nearly 50% of their former fans in some cases - though this specific case wasn't exclusively caused by the DST move-up. Even IDOL lost some viewer share. Now word has it that the networks are trying to get advertsers to give them credit for 'SEVEN DAYS' windows in which commercials run, ostensibly to incorporate TiVo®-ing shows as part of the ratings systems... a ploy a lot of advertisers aren't buying into, since with a TiVo® it's pretty easy to blast through commercial blocks and get back to that superficial programming designed to fill the spaces BETWEEN said commercial blocks... All of which points up, once again, to the carboniferous destiny of those that fail to adapt to change. It's something of a relief to see that CBS is trying to adapt, although their lineup of new shows is thus far adding up to something only slightly beyond a yawnfest...and as for the other two networks, their new programming lines are reportedly dipping heavily into the supernatural for thematic content... perhaps in the faint hope that magic will, somehow, bail them out of becoming just another stratum in the rockface of history... (Gasp)…you mean…there’s INTELLIGENT LIFE out there???

Very cool that CBS is working on the process as-we-speak. I would’ve expected the others to follow suit quickly, but then you just never know, do you? Obviously networks are NOT ‘herd animals.’

NPR has been carrying the news (as have a lot of other organs) about TV Network ad-panic - something like a 7% viewship drop over the past couple months. Ironically, the adoption of early Daylight Saving Time three weeks ahead of schedule may have improved some retail sales, but dropped the BOTTOM out of viewship, with series such as LOST losing nearly 50% of their former fans in some cases - though this specific case wasn’t exclusively caused by the DST move-up. Even IDOL lost some viewer share. Now word has it that the networks are trying to get advertsers to give them credit for ‘SEVEN DAYS’ windows in which commercials run, ostensibly to incorporate TiVo®-ing shows as part of the ratings systems… a ploy a lot of advertisers aren’t buying into, since with a TiVo® it’s pretty easy to blast through commercial blocks and get back to that superficial programming designed to fill the spaces BETWEEN said commercial blocks…

All of which points up, once again, to the carboniferous destiny of those that fail to adapt to change. It’s something of a relief to see that CBS is trying to adapt, although their lineup of new shows is thus far adding up to something only slightly beyond a yawnfest…and as for the other two networks, their new programming lines are reportedly dipping heavily into the supernatural for thematic content… perhaps in the faint hope that magic will, somehow, bail them out of becoming just another stratum in the rockface of history…

]]> By: Beta Alfa » Oj oj, en hel del http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349824 Beta Alfa » Oj oj, en hel del Mon, 14 May 2007 18:52:25 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349824 [...] till oss. Det är arrogant för vilket medieföretag som helst att förutsätta det”. Via Jeff Jarvis som kallar det för det smartaste mediacitatet i Ã¥r. CBS material kommer att distribueras via ett [...] [...] till oss. Det är arrogant för vilket medieföretag som helst att förutsätta det”. Via Jeff Jarvis som kallar det för det smartaste mediacitatet i Ã¥r. CBS material kommer att distribueras via ett [...]

]]> By: Engage in PR http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349823 Engage in PR Mon, 14 May 2007 18:32:22 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349823 [...] “Importantly, they’re also going through services that let us embed and distribute their stuff. That’s the greatest win of all. Why not encourage your audience to recommend and distribute your good stuff. It’s free marketing. It’s the endorsement that matters most. It’s only wise.” –Buzz Machine [...] [...] “Importantly, they’re also going through services that let us embed and distribute their stuff. That’s the greatest win of all. Why not encourage your audience to recommend and distribute your good stuff. It’s free marketing. It’s the endorsement that matters most. It’s only wise.” –Buzz Machine [...]

]]> By: Weisheit des Tages (2) | trice.de http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349820 Weisheit des Tages (2) | trice.de Mon, 14 May 2007 18:06:37 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349820 [...] (via Buzzmachine) [...] [...] (via Buzzmachine) [...]

]]> By: Monday Morning Quarterback: The Promiscuous Edition | BoomTown | Kara Swisher | AllThingsD http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349819 Monday Morning Quarterback: The Promiscuous Edition | BoomTown | Kara Swisher | AllThingsD Mon, 14 May 2007 17:42:40 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349819 [...] calls a media executive smart and, when it is a newly minted one, I pay particular attention. In a post today, BuzzMachine’s Jeff Jarvis points to a story in the Wall Street Journal also today [...] [...] calls a media executive smart and, when it is a newly minted one, I pay particular attention. In a post today, BuzzMachine’s Jeff Jarvis points to a story in the Wall Street Journal also today [...]

]]> By: Greg0658 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349816 Greg0658 Mon, 14 May 2007 16:44:50 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349816 Just another trade/commerce scheme in jeopardy from the computer age. Ads and the info glut is dimming their effect. Blogging will fall in here too. Advertising floats all boats. The TV and Magazines its shows and stories - creates most if not all the desire. Presence takes over. For me and my business its all about yellow pages and bridal shows. For a bar - street presence. For a health & beauty, food, tech product - shelf presense is it. An event needs something from tv, radio, billboard, print and web. Just a quick jot on this - time to move out to some 3D world stuff. Just another trade/commerce scheme in jeopardy from the computer age.

Ads and the info glut is dimming their effect. Blogging will fall in here too.

Advertising floats all boats. The TV and Magazines its shows and stories - creates most if not all the desire. Presence takes over.

For me and my business its all about yellow pages and bridal shows. For a bar - street presence. For a health & beauty, food, tech product - shelf presense is it. An event needs something from tv, radio, billboard, print and web.

Just a quick jot on this - time to move out to some 3D world stuff.

]]> By: Boyd http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349812 Boyd Mon, 14 May 2007 15:20:13 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349812 I'm shocked that Mr. Jarvis is not following TiVo's Copy Trademark Guidelines. It is incorrect to say "...how to keep them from changing the channel or TiVoing." The correct usage is "...how to keep them from changing the channel or recording the show on a TiVo® DVR." :) http://www.tivo.com/resources/legal_requirements.asp I’m shocked that Mr. Jarvis is not following TiVo’s Copy Trademark Guidelines. It is incorrect to say “…how to keep them from changing the channel or TiVoing.” The correct usage is “…how to keep them from changing the channel or recording the show on a TiVo® DVR.” :) http://www.tivo.com/resources/legal_requirements.asp

]]> By: Terry Heaton http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349810 Terry Heaton Mon, 14 May 2007 15:02:50 +0000 http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/#comment-349810 Jeff, The problem with the NBC strategy is that it guts (again) the affiliates. Local media loses again. I guess we're evolving into the jungle of survival of the fittest (and why not?), but this is serious shit for the locals. I just want to point that out. Terry Jeff,
The problem with the NBC strategy is that it guts (again) the affiliates. Local media loses again.
I guess we’re evolving into the jungle of survival of the fittest (and why not?), but this is serious shit for the locals. I just want to point that out.
Terry

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