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	<title>Comments on: WWGD: What has Google done?</title>
	<atom:link href="http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/</link>
	<description>by Jeff Jarvis</description>
	<pubDate>Tue, 02 Dec 2008 05:37:10 +0000</pubDate>
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		<title>By: Google Universal Search: The results are changing &#187; Blip, Official Blog of Martino Flynn Advertising, Public Relations, Branding, Marketing, Keyword-Droppin&#8217; Agency</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-372975</link>
		<dc:creator>Google Universal Search: The results are changing &#187; Blip, Official Blog of Martino Flynn Advertising, Public Relations, Branding, Marketing, Keyword-Droppin&#8217; Agency</dc:creator>
		<pubDate>Tue, 08 Apr 2008 15:16:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-372975</guid>
		<description>[...] Google announced an entirely new thing: Google Universal Search Results. This means that when you do a search on Google you don&#8217;t just get web sites in your [...]</description>
		<content:encoded><![CDATA[<p>[...] Google announced an entirely new thing: Google Universal Search Results. This means that when you do a search on Google you don&#8217;t just get web sites in your [...]</p>
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		<title>By: softexpose.com &#187; Blog Archive &#187; Is local news doomed? Naw.</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-358545</link>
		<dc:creator>softexpose.com &#187; Blog Archive &#187; Is local news doomed? Naw.</dc:creator>
		<pubDate>Thu, 30 Aug 2007 01:54:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-358545</guid>
		<description>[...] I think they have a point. In a portal economy, the big guys get bigger. But Iâ€™ll keep arguing that the most successful internet company â€” Google â€” isnâ€™t a portal but a distributed network and there are lessons in that for local news: WWGD. [...]</description>
		<content:encoded><![CDATA[<p>[...] I think they have a point. In a portal economy, the big guys get bigger. But Iâ€™ll keep arguing that the most successful internet company â€” Google â€” isnâ€™t a portal but a distributed network and there are lessons in that for local news: WWGD. [...]</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; I wouldn&#8217;t go shorting GOOG</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-358391</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; I wouldn&#8217;t go shorting GOOG</dc:creator>
		<pubDate>Tue, 28 Aug 2007 14:57:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-358391</guid>
		<description>[...] SEO, I can say that those algorithms change constantly. They just made a big architectural change adding in dynamic and multimedia information to search results. I would not assume that Google&#8217;s Jell-O is cold yet. Not by a [...]</description>
		<content:encoded><![CDATA[<p>[...] SEO, I can say that those algorithms change constantly. They just made a big architectural change adding in dynamic and multimedia information to search results. I would not assume that Google&#8217;s Jell-O is cold yet. Not by a [...]</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; Is local news doomed? Naw.</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-357275</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; Is local news doomed? Naw.</dc:creator>
		<pubDate>Fri, 17 Aug 2007 16:54:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-357275</guid>
		<description>[...] I think they have a point. In a portal economy, the big guys get bigger. But I&#8217;ll keep arguing that the most successful internet company &#8212; Google &#8212; isn&#8217;t a portal but a distributed network and there are lessons in that for local news: WWGD. [...]</description>
		<content:encoded><![CDATA[<p>[...] I think they have a point. In a portal economy, the big guys get bigger. But I&#8217;ll keep arguing that the most successful internet company &#8212; Google &#8212; isn&#8217;t a portal but a distributed network and there are lessons in that for local news: WWGD. [...]</p>
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		<title>By: Damien Mulley &#187; Blog Archive &#187; This whole universal search thing from Google</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-351033</link>
		<dc:creator>Damien Mulley &#187; Blog Archive &#187; This whole universal search thing from Google</dc:creator>
		<pubDate>Fri, 08 Jun 2007 18:15:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-351033</guid>
		<description>[...] Jarvis talked a bit about universal search here and said:  Until now, you structured your pages and metadata in certain magical ways and â€” if you [...]</description>
		<content:encoded><![CDATA[<p>[...] Jarvis talked a bit about universal search here and said:  Until now, you structured your pages and metadata in certain magical ways and â€” if you [...]</p>
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		<title>By: links for 2007-05-29 &#171; David Black</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350473</link>
		<dc:creator>links for 2007-05-29 &#171; David Black</dc:creator>
		<pubDate>Tue, 29 May 2007 01:29:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350473</guid>
		<description>[...] BuzzMachine Â» Blog Archive Â» WWGD: What has Google done? &#8220;Google is changing its search to integrate video, photos, text, and news with [text] results&#8230; This promotes other media to the exalted rank of text. And it tells publishers that theyâ€™d damned well better do the same.&#8221; (tags: internet newspapersites search google seo) [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine Â» Blog Archive Â» WWGD: What has Google done? &#8220;Google is changing its search to integrate video, photos, text, and news with [text] results&#8230; This promotes other media to the exalted rank of text. And it tells publishers that theyâ€™d damned well better do the same.&#8221; (tags: internet newspapersites search google seo) [...]</p>
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		<title>By: Blending, learning, googling at Praxis Language &#124; Learning on Your Terms</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350448</link>
		<dc:creator>Blending, learning, googling at Praxis Language &#124; Learning on Your Terms</dc:creator>
		<pubDate>Mon, 28 May 2007 07:49:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350448</guid>
		<description>[...] Here&#8217;s a post I meant to link to last week but never got round to. Jeff Jarvis notes how Google plan to include video, photos, and news into their search results. He says: This promotes other media to the exalted rank of text&#8230; You should be using whatever media best communicates information in the form the user wants. [...]</description>
		<content:encoded><![CDATA[<p>[...] Here&#8217;s a post I meant to link to last week but never got round to. Jeff Jarvis notes how Google plan to include video, photos, and news into their search results. He says: This promotes other media to the exalted rank of text&#8230; You should be using whatever media best communicates information in the form the user wants. [...]</p>
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		<title>By: links for 2007-05-21 at Framtider.net</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350194</link>
		<dc:creator>links for 2007-05-21 at Framtider.net</dc:creator>
		<pubDate>Mon, 21 May 2007 22:25:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350194</guid>
		<description>[...] BuzzMachine: WWGD: What has Google done? &#8220;This promotes other media to the exalted rank of text. And it tells publishers that theyâ€™d damned well better do the same. /&#8230;/ You should be using whatever media best communicates information in the form the user wants.&#8221; (tags: medier dagstidningar nyheter google video multimedia jeff_jarvis buzzmachine) [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine: WWGD: What has Google done? &#8220;This promotes other media to the exalted rank of text. And it tells publishers that theyâ€™d damned well better do the same. /&#8230;/ You should be using whatever media best communicates information in the form the user wants.&#8221; (tags: medier dagstidningar nyheter google video multimedia jeff_jarvis buzzmachine) [...]</p>
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		<title>By: Media merge &#171; Something rotten</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350105</link>
		<dc:creator>Media merge &#171; Something rotten</dc:creator>
		<pubDate>Sat, 19 May 2007 07:57:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350105</guid>
		<description>[...] Jarvis says something similar over at [...]</description>
		<content:encoded><![CDATA[<p>[...] Jarvis says something similar over at [...]</p>
]]></content:encoded>
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		<title>By: Tansley - addendum</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350091</link>
		<dc:creator>Tansley - addendum</dc:creator>
		<pubDate>Fri, 18 May 2007 23:27:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350091</guid>
		<description>...and you're right about how it's going to change the face of advertising, at least classifieds, rather sharply, too.   Classifieds have long been the 'doldrums' of any newspaper...people wander into them and get stuck, often for hours, trying to track down their particular item(s) of interest.  Using something like this for targeted searching will help move this into a far more active and easy to use medium.

Having spent countless hours paginating classifieds for past newspapers I worked at, I can't say I'm particularly sorry to get this bit of news.  And the new search results will make Google top dog, once again, for a while at least...until everybody else starts doing it, too.</description>
		<content:encoded><![CDATA[<p>&#8230;and you&#8217;re right about how it&#8217;s going to change the face of advertising, at least classifieds, rather sharply, too.   Classifieds have long been the &#8216;doldrums&#8217; of any newspaper&#8230;people wander into them and get stuck, often for hours, trying to track down their particular item(s) of interest.  Using something like this for targeted searching will help move this into a far more active and easy to use medium.</p>
<p>Having spent countless hours paginating classifieds for past newspapers I worked at, I can&#8217;t say I&#8217;m particularly sorry to get this bit of news.  And the new search results will make Google top dog, once again, for a while at least&#8230;until everybody else starts doing it, too.</p>
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		<title>By: Brett</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350079</link>
		<dc:creator>Brett</dc:creator>
		<pubDate>Fri, 18 May 2007 16:25:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350079</guid>
		<description>This is pretty exciting, seeing search take a giant leap in its evolvement. It's also going to completely change the web, I think. Whereas we once loved Flash videos, etc. on a website, only to figure out it didn't help search, so people stopped doing it, now to only find out there may be a way to make it work after all.</description>
		<content:encoded><![CDATA[<p>This is pretty exciting, seeing search take a giant leap in its evolvement. It&#8217;s also going to completely change the web, I think. Whereas we once loved Flash videos, etc. on a website, only to figure out it didn&#8217;t help search, so people stopped doing it, now to only find out there may be a way to make it work after all.</p>
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		<title>By: medienlese.com &#187; Blog Archiv &#187; Google, Fleisch und DaumennÃ¤gel</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350061</link>
		<dc:creator>medienlese.com &#187; Blog Archiv &#187; Google, Fleisch und DaumennÃ¤gel</dc:creator>
		<pubDate>Fri, 18 May 2007 09:22:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350061</guid>
		<description>[...] haben uns heute gescheitere Leute, zum Beispiel Journalismus-Professor Jeff Jarvis, erkl&#228;rt, was es mit der Mischsuche wirklich auf sich hat. Google erhebt Video, Fotos und [...]</description>
		<content:encoded><![CDATA[<p>[...] haben uns heute gescheitere Leute, zum Beispiel Journalismus-Professor Jeff Jarvis, erkl&#228;rt, was es mit der Mischsuche wirklich auf sich hat. Google erhebt Video, Fotos und [...]</p>
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		<title>By: But why this? Why now? &#171; Go UAB</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350057</link>
		<dc:creator>But why this? Why now? &#171; Go UAB</dc:creator>
		<pubDate>Fri, 18 May 2007 05:54:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350057</guid>
		<description>[...] new media guru, consultant and professor Jeff Jarvis says: This promotes other media to the exalted rank of text &#8230; This is the mark of true [...]</description>
		<content:encoded><![CDATA[<p>[...] new media guru, consultant and professor Jeff Jarvis says: This promotes other media to the exalted rank of text &#8230; This is the mark of true [...]</p>
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		<title>By: Notes from a Teacher: Mark on Media &#187; A bigger threat</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350053</link>
		<dc:creator>Notes from a Teacher: Mark on Media &#187; A bigger threat</dc:creator>
		<pubDate>Fri, 18 May 2007 04:39:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350053</guid>
		<description>[...] Jarvis reads a lot into Google&#8217;s plans to enhance search and I think he&#8217;s right on with it. What Google is [...]</description>
		<content:encoded><![CDATA[<p>[...] Jarvis reads a lot into Google&#8217;s plans to enhance search and I think he&#8217;s right on with it. What Google is [...]</p>
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		<title>By: Matt</title>
		<link>http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350039</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Thu, 17 May 2007 23:37:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/05/17/wwgd-what-has-google-done/#comment-350039</guid>
		<description>"Next, this announcement throws a heavy monkey wrench into many a publisherâ€™s SEO strategy."

It's not just an issue of getting more of their "multi"media stuff to show up in the listings. They now have to worry about how all this new stuff pushes their regular web page rankings further down the page.</description>
		<content:encoded><![CDATA[<p>&#8220;Next, this announcement throws a heavy monkey wrench into many a publisherâ€™s SEO strategy.&#8221;</p>
<p>It&#8217;s not just an issue of getting more of their &#8220;multi&#8221;media stuff to show up in the listings. They now have to worry about how all this new stuff pushes their regular web page rankings further down the page.</p>
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