Comments on: The audience network http://www.buzzmachine.com/2007/05/25/the-audience-network/ by Jeff Jarvis Fri, 05 Sep 2008 20:50:29 +0000 http://wordpress.org/?v=2.5.1 By: Pete’s View http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350567 Pete’s View Wed, 30 May 2007 15:17:00 +0000 http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350567 [...] It isn’t just that Quincy Smith – the bead of CBS interactive has repeatedly said “We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.” (thanks to Jeff Jarvis for this) [...] [...] It isn’t just that Quincy Smith – the bead of CBS interactive has repeatedly said “We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.” (thanks to Jeff Jarvis for this) [...]

]]> By: Transnets » Blog Archive » L’arrogance des médias http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350398 Transnets » Blog Archive » L’arrogance des médias Sat, 26 May 2007 17:10:51 +0000 http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350398 [...] ou à leurs blogs. Une des boîtes en question, Voxant , paye même pour certains types de clips signale Steve Rubel [...] [...] ou à leurs blogs. Une des boîtes en question, Voxant , paye même pour certains types de clips signale Steve Rubel [...]

]]> By: Jeff Jarvis http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350379 Jeff Jarvis Sat, 26 May 2007 01:40:49 +0000 http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350379 Jeff, Not meaning to quibble, but "mash" means that I can affect the content itself: editing it, commenting directly on it, combining it with other media. Perhaps your company mashes some technology and that's great. But I still think your use of the word is a misnomer that ends up pointing out what we can't do with it. I'm not criticizing the funtionality but the word choice. Jeff,
Not meaning to quibble, but “mash” means that I can affect the content itself: editing it, commenting directly on it, combining it with other media. Perhaps your company mashes some technology and that’s great. But I still think your use of the word is a misnomer that ends up pointing out what we can’t do with it. I’m not criticizing the funtionality but the word choice.

]]> By: Jeff Crigler http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350377 Jeff Crigler Sat, 26 May 2007 00:29:37 +0000 http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350377 Actually... we really do mean Mash! "Embed" has come to mean referencing a media file at some second web site. That isn't what you do when you mash the code snippet from Voxant, and why we call it something different. You are actually creating a very sophisticated application. When your blog or web page loads with the Voxant Mash code snippet a bunch of interesting stuff happens: 1. we download a small flash application that reads the page its "on" to get context. It then 2. Talks to the Voxant server to understand ad targeting based on that context. It then 3. Talks to Double-Click and tells them the content playing and the context... so for example we don't run an airline ad on a story about an airline crash. It then 4. Displays the ad banner and/or pre-roll advertising and communicates back to Voxant and Double click that an ad has played. It then 5. Requests the url of the video to be played from Voxant. It then 6. Requests the video stream from Akamai and it plays. As it plays it also 7. Notifies the Voxant e-commerce server to credit the account of the web site. If the web site is at a threshold, it then 8. Sends money to paypall. Finally, 9. It requests, optionally the titles of other relevant videos to be viewed. Wow!.... lots and lots of stuff going on. And actually much MORE sophisticated than the code you would use to "Mash up" a database of Manhattan Public restrooms with Google maps... which is the classic Mash application. oh... I forgot. Between step 2. and 3. above it checks to make sure the advertiser and content provider permit any of this to take place on the web site its playing.... so if you are viewing on a porn site or a hate site.... or potentially a competitor with the content provider or advertiser... the process stops there. I would welcome a discussion on mashing and embeding. We're doing a lot lot more than your typical YouTube embedding! Jeff Crigler Actually… we really do mean Mash! “Embed” has come to mean referencing a media file at some second web site. That isn’t what you do when you mash the code snippet from Voxant, and why we call it something different. You are actually creating a very sophisticated application.

When your blog or web page loads with the Voxant Mash code snippet a bunch of interesting stuff happens:

1. we download a small flash application that reads the page its “on” to get context. It then
2. Talks to the Voxant server to understand ad targeting based on that context. It then
3. Talks to Double-Click and tells them the content playing and the context… so for example we don’t run an airline ad on a story about an airline crash. It then
4. Displays the ad banner and/or pre-roll advertising and communicates back to Voxant and Double click that an ad has played. It then
5. Requests the url of the video to be played from Voxant. It then
6. Requests the video stream from Akamai and it plays. As it plays it also
7. Notifies the Voxant e-commerce server to credit the account of the web site. If the web site is at a threshold, it then
8. Sends money to paypall. Finally,
9. It requests, optionally the titles of other relevant videos to be viewed.

Wow!…. lots and lots of stuff going on. And actually much MORE sophisticated than the code you would use to “Mash up” a database of Manhattan Public restrooms with Google maps… which is the classic Mash application.

oh… I forgot. Between step 2. and 3. above it checks to make sure the advertiser and content provider permit any of this to take place on the web site its playing…. so if you are viewing on a porn site or a hate site…. or potentially a competitor with the content provider or advertiser… the process stops there.

I would welcome a discussion on mashing and embeding. We’re doing a lot lot more than your typical YouTube embedding!

Jeff Crigler

]]> By: CBS extends its content further » mathewingram.com/media http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350375 CBS extends its content further » mathewingram.com/media Fri, 25 May 2007 18:38:31 +0000 http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350375 [...] Goowy Media, Ning, RockYou, Slide, VideoEgg and others. Smart strategy, I think. Jeff Jarvis has more — and he’s right that CBS probably means “embed” where it says [...] [...] Goowy Media, Ning, RockYou, Slide, VideoEgg and others. Smart strategy, I think. Jeff Jarvis has more — and he’s right that CBS probably means “embed” where it says [...]

]]> By: CBS extends its content further » mathewingram.com/work http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350374 CBS extends its content further » mathewingram.com/work Fri, 25 May 2007 18:38:16 +0000 http://www.buzzmachine.com/2007/05/25/the-audience-network/#comment-350374 [...] Goowy Media, Ning, RockYou, Slide, VideoEgg and others. Smart strategy, I think. Jeff Jarvis has more — and he’s right that CBS probably means “embed” where it says [...] [...] Goowy Media, Ning, RockYou, Slide, VideoEgg and others. Smart strategy, I think. Jeff Jarvis has more — and he’s right that CBS probably means “embed” where it says [...]

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