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	<title>Comments on: OpenAds: A step in the right direction</title>
	<atom:link href="http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/</link>
	<description>by Jeff Jarvis</description>
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		<title>By: Recent Links Tagged With "openads" - JabberTags</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-388636</link>
		<dc:creator>Recent Links Tagged With "openads" - JabberTags</dc:creator>
		<pubDate>Fri, 02 Jan 2009 07:34:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-388636</guid>
		<description>[...]   Campañas de guerrilla: ¿Deben tener un límite? Saved by filthycajunfilms on Mon 22-12-2008   OpenAds: A step in the right direction Saved by egonerwin on Fri 19-12-2008   Community Feedback on Openads Ad Server Saved by [...]</description>
		<content:encoded><![CDATA[<p>[...]   Campañas de guerrilla: ¿Deben tener un límite? Saved by filthycajunfilms on Mon 22-12-2008   OpenAds: A step in the right direction Saved by egonerwin on Fri 19-12-2008   Community Feedback on Openads Ad Server Saved by [...]</p>
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		<title>By: Brian Turner</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-353290</link>
		<dc:creator>Brian Turner</dc:creator>
		<pubDate>Mon, 25 Jun 2007 22:26:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-353290</guid>
		<description>OpenAds is certainly an interesting concept, but what publishers really want is assurances of value, relevancy - and advertisers and revenues - as being available through it.

So far the great statistics given seem to skip past these details, which are so important for publishers.

At present, Adsense is the only real viable contextual ad program available for UK publishers - what UK publishers want to know is how OpenAds can help give them choice.

2c.</description>
		<content:encoded><![CDATA[<p>OpenAds is certainly an interesting concept, but what publishers really want is assurances of value, relevancy &#8211; and advertisers and revenues &#8211; as being available through it.</p>
<p>So far the great statistics given seem to skip past these details, which are so important for publishers.</p>
<p>At present, Adsense is the only real viable contextual ad program available for UK publishers &#8211; what UK publishers want to know is how OpenAds can help give them choice.</p>
<p>2c.</p>
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		<title>By: Eric</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351566</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Mon, 18 Jun 2007 02:17:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351566</guid>
		<description>This is exactly what I expected to find out after reading the title OpenAds: A step in the right direction. Thanks for informative article</description>
		<content:encoded><![CDATA[<p>This is exactly what I expected to find out after reading the title OpenAds: A step in the right direction. Thanks for informative article</p>
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		<title>By: Google Wants Your Medical Somatoformatic Info &#160;&#187;Technology News &#124; Venture Capital, Startups, Silicon Valley, Web 2.0 Tech</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351475</link>
		<dc:creator>Google Wants Your Medical Somatoformatic Info &#160;&#187;Technology News &#124; Venture Capital, Startups, Silicon Valley, Web 2.0 Tech</dc:creator>
		<pubDate>Fri, 15 Jun 2007 21:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351475</guid>
		<description>[...] on to the thought of Openads going up against Google.&#160; Jeff Jarvis of the BuzzMachine blog writes, &#8220;If this becomes a platform for ad serving across the web, then I believe neat [...]</description>
		<content:encoded><![CDATA[<p>[...] on to the thought of Openads going up against Google.&nbsp; Jeff Jarvis of the BuzzMachine blog writes, &ldquo;If this becomes a platform for ad serving across the web, then I believe neat [...]</p>
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		<title>By: Openads Set To Take On Google? &#160;&#187;Technology News &#124; Venture Capital, Startups, Silicon Valley, Web 2.0 Tech</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351474</link>
		<dc:creator>Openads Set To Take On Google? &#160;&#187;Technology News &#124; Venture Capital, Startups, Silicon Valley, Web 2.0 Tech</dc:creator>
		<pubDate>Fri, 15 Jun 2007 21:06:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351474</guid>
		<description>[...] on to the thought of Openads going up against Google.&#160; Jeff Jarvis of the BuzzMachine blog writes, &#8220;If this becomes a platform for ad serving across the web, then I believe neat [...]</description>
		<content:encoded><![CDATA[<p>[...] on to the thought of Openads going up against Google.&nbsp; Jeff Jarvis of the BuzzMachine blog writes, &ldquo;If this becomes a platform for ad serving across the web, then I believe neat [...]</p>
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		<title>By: OpenAds&#8230; &#171; Rudimentary Art of Programming &#38; Development</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351417</link>
		<dc:creator>OpenAds&#8230; &#171; Rudimentary Art of Programming &#38; Development</dc:creator>
		<pubDate>Thu, 14 Jun 2007 16:56:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351417</guid>
		<description>[...] http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/ [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/" rel="nofollow">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/</a> [...]</p>
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		<title>By: BuzzMachine &#187; Blog Archive</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351400</link>
		<dc:creator>BuzzMachine &#187; Blog Archive</dc:creator>
		<pubDate>Thu, 14 Jun 2007 11:21:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351400</guid>
		<description>[...] the more they will distribute it for you and develop and extend it for you. YouTube. Google. Openads. See Seth Goldstein on whether Facebook will become the social platform; he says it all depends on [...]</description>
		<content:encoded><![CDATA[<p>[...] the more they will distribute it for you and develop and extend it for you. YouTube. Google. Openads. See Seth Goldstein on whether Facebook will become the social platform; he says it all depends on [...]</p>
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		<title>By: Alex Hammer</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351365</link>
		<dc:creator>Alex Hammer</dc:creator>
		<pubDate>Wed, 13 Jun 2007 18:13:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351365</guid>
		<description>Jeff,

Very thoughtful. I like it.</description>
		<content:encoded><![CDATA[<p>Jeff,</p>
<p>Very thoughtful. I like it.</p>
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		<title>By: Open Ads Receives $5 Million VC Investment : Forecast-Blog</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351359</link>
		<dc:creator>Open Ads Receives $5 Million VC Investment : Forecast-Blog</dc:creator>
		<pubDate>Wed, 13 Jun 2007 17:49:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351359</guid>
		<description>[...] that publishers pay to the networks in their revenue share. Jeff Jarvis has a similar theory in his coverage of the investment today, although seems to be more focused on publishers creating multiple [...]</description>
		<content:encoded><![CDATA[<p>[...] that publishers pay to the networks in their revenue share. Jeff Jarvis has a similar theory in his coverage of the investment today, although seems to be more focused on publishers creating multiple [...]</p>
]]></content:encoded>
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		<title>By: cybele</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351356</link>
		<dc:creator>cybele</dc:creator>
		<pubDate>Wed, 13 Jun 2007 17:08:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351356</guid>
		<description>I&#039;m evaluating a switch to OpenAds soon after two years with BlogAds. For me it offers a better, more direct relationship with my advertisers. As a small niche blog I see this as good for both of us. I&#039;ll still keep my Adsense, but I&#039;ll never get the attention from them that I need so it will always be a supplement.</description>
		<content:encoded><![CDATA[<p>I&#8217;m evaluating a switch to OpenAds soon after two years with BlogAds. For me it offers a better, more direct relationship with my advertisers. As a small niche blog I see this as good for both of us. I&#8217;ll still keep my Adsense, but I&#8217;ll never get the attention from them that I need so it will always be a supplement.</p>
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		<title>By: Open Ads Receives $5 Million VC Investment &#160;&#187;Technology News &#124; Venture Capital, Startups, Silicon Valley, Web 2.0 Tech</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351354</link>
		<dc:creator>Open Ads Receives $5 Million VC Investment &#160;&#187;Technology News &#124; Venture Capital, Startups, Silicon Valley, Web 2.0 Tech</dc:creator>
		<pubDate>Wed, 13 Jun 2007 17:01:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351354</guid>
		<description>[...] that publishers pay to the networks in their revenue share. Jeff Jarvis has a similar theory in his coverage of the investment today, although seems to be more focused on publishers creating multiple [...]</description>
		<content:encoded><![CDATA[<p>[...] that publishers pay to the networks in their revenue share. Jeff Jarvis has a similar theory in his coverage of the investment today, although seems to be more focused on publishers creating multiple [...]</p>
]]></content:encoded>
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		<title>By: Can Online Publishers Take Back Control From Ad Networks? &#187; Publishing 2.0</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351348</link>
		<dc:creator>Can Online Publishers Take Back Control From Ad Networks? &#187; Publishing 2.0</dc:creator>
		<pubDate>Wed, 13 Jun 2007 16:03:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351348</guid>
		<description>[...] is Openads, the open source ad serving software company, taking $5 million in VC funding &#8212; Jeff Jarvis is thinking along the same lines as I am: I may be reading too much into this, but I take hope in a [...]</description>
		<content:encoded><![CDATA[<p>[...] is Openads, the open source ad serving software company, taking $5 million in VC funding &#8212; Jeff Jarvis is thinking along the same lines as I am: I may be reading too much into this, but I take hope in a [...]</p>
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		<title>By: Yme&#8217;s Thoughts &#187; Blog Archive &#187; The ultimate advertising platform</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351324</link>
		<dc:creator>Yme&#8217;s Thoughts &#187; Blog Archive &#187; The ultimate advertising platform</dc:creator>
		<pubDate>Wed, 13 Jun 2007 10:41:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351324</guid>
		<description>[...] by the large investment in Openads, an open source ad-server solution, Jeff Jarvis lays down his vision on what the advertising world (and that of advertising marketplaces) could look [...]</description>
		<content:encoded><![CDATA[<p>[...] by the large investment in Openads, an open source ad-server solution, Jeff Jarvis lays down his vision on what the advertising world (and that of advertising marketplaces) could look [...]</p>
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		<title>By: Ymerce &#187; Blog Archive &#187; Het ultieme advertentieplatform</title>
		<link>http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351323</link>
		<dc:creator>Ymerce &#187; Blog Archive &#187; Het ultieme advertentieplatform</dc:creator>
		<pubDate>Wed, 13 Jun 2007 10:33:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/06/13/openads-a-step-in-the-right-direction/#comment-351323</guid>
		<description>[...] aanleiding van de grote investering in Openads, een open source ad-server oplossing, beschrijft Jeff Jarvis zijn visie op hoe de wereld van advertenties (en advertentiemarktplaatsen) er uit zou [...]</description>
		<content:encoded><![CDATA[<p>[...] aanleiding van de grote investering in Openads, een open source ad-server oplossing, beschrijft Jeff Jarvis zijn visie op hoe de wereld van advertenties (en advertentiemarktplaatsen) er uit zou [...]</p>
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