Widgetworld: The distributed web

In the Wall Street Journal, Comscore reports on viewership of widgets: 177.8 million in April. Below is the Journal’s list of top widgets. I don’t understand why Brightcove is on the list but YouTube isn’t; they must be limiting the definition of the widget. As far as I’m concerned, it’s YouTube that spread embedding — thus, widgeting — across the web. I’d define a widget as any embedded content or functionality.

widgets.gif

As the Journal notes, widget distribution — and monetization — is now highly dependent on MySpace and Facebook. Again, I’d include embeds on blogs in this. In any case, I think we’ll see a rapid expansion of the use, distribution, and audience for widgets as more sites and content become atomized and as we have more means to include others’ atoms to make our own content molecules — blogs, Facebook profiles, tools like Netvibes, new RSS readers, and publishers who embed others’ content on their pages (see my earlier post, After the page).

Note even this: I went to a ZDNet blog to read about the report and on this page they included the code to embed this formatted text here. Even that’s a widget.

Top widget companies: Slide, RockYou, PictureTrail, PhotoBucket by ZDNet’s ZDNet Research — Nearly 177.8 mln people world-wide viewed Web content in widgets in April 2007, ComScore reports. Slide is leading the widget economy with 117.1 mln widget-views in April 2007, followed by RockYou with 82 mln., followed by PictureTrail, PhotoBucket, Bunnyhero Labs, BlingyBob, POQbum, Brightcove, Layoutstar and MusicPlaylist.us. 105 mln people visited MySpace in April 2007 and [...]

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12 Responses to “Widgetworld: The distributed web”

  1. vaspers the grate Says:

    I like WidgetBox as source of widgets for blog sidebars. Also GoogleGadgets.

    Widgets can slow web page loading speeds, so use with caution.

    Am seeking RSS feed roll widgets that display in a sidebar panel, the latest news or content updates from any XML source. E.g., an organic food blog, a new client of my employer, would like to add a feedroll of Organic Gardening or Treehugger blog.

    Any recommendations. I used Feedroll years ago for displaying content updates from Digg and from Lockergnome. Having trouble tracking down the vendor now.

    http://naturallyyoursblog.blogspot.com

  2. ComScore’s Widget Metrix Report Could Affect Online Advertising Says:

    [...] [via] Link to This Post: [...]

  3. proxieslist.net Says:

    [...] [via] [...]

  4. Advertisers Start Your Widget Engines! | Marketing Pilgrim Says:

    [...] that photo-sharing widgets are the most popular, with Slide dominating the widget market. However, Jeff Jarvis asks why YouTube is not included on the list… I don’t understand why Brightcove is on the list [...]

  5. Rajiv Doshi’s Blog » Blog Archive » Widgets Distribution Reaches 177 Million Says:

    [...] story is originally from BuzzMachine which also has the chart of the largest widget distributors which include Slide, RockYou, [...]

  6. Marshall Kirkpatrick Says:

    I eagerly await the grand battle between BlingyBlob and BunnyHeroLabs.

  7. L’étude Widget Metrix de Comscore peut influencer la communication online Says:

    [...] [via] [...]

  8. GigaOM ComScore Widget Metrix, more like a Widgetbean Contest « Says:

    [...] check out the BuzzMachine post. Share This | Sphere | Print | Topic: Featured, Web [...]

  9. ComScore Widget Metrix, more like a Widgetbean Contest · Articles Says:

    [...] Also, check out the BuzzMachine post. [...]

  10. Inside Facebook » Analytics in a Platform World Says:

    [...] was a lot of buzz in the tech world today about comScore’s announcement of a widget tracking service called [...]

  11. Web 2.0: comScore lancia Widget Metrix | Stalkk.ed Says:

    [...] BuzzMachine, in un articolo dal titolo “Widgetworld: The distributed web“, Jeff Jarvis si domanda perché il comScore’s Widget Metrix non includa YouTube, dato [...]

  12. ComScore Widget Metrix, more like a Jellybean Contest » Ecommerce Blog Says:

    [...] Also, check out the BuzzMachine post. [...]

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