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[...] I love experiments with online advertising. This is the first time I’ve seen an ad inserted into a RSS feed. I approve of paidContent clearly labeling the advertisement as such. I’m curious to see if others follow suit, or if readers will reject ads being placed where they expect news stories. For example, the sponsored entries in GMail’s WebClips drive me batty. I find it ironic coming from the same company that receives praise for clearly delineating ads in their search results. Of course, I think much more effort goes into their Reader service. With WebClips’ limitation of 40 subscriptions, it’s hardly a serious service. Maybe that’s why Gmail’s still in beta… In case you haven’t seen the ads overlaying YouTube videos, a link. [...]
July 11th, 2007 at 7:15 pm
Huh, Maybe I am missing something. This looks just like what Videoegg and Yume are doing.
July 12th, 2007 at 10:32 am
Looks like you can minimize the ad at any time. Does Google count the viewer as “reached” if the ad runs and is minimized so it can’t be seen?
July 13th, 2007 at 9:50 am
[...] Jarvis points to a new ad format Google is trying out on YouTube. The ad appears as a banner across the bottom of [...]
July 14th, 2007 at 7:47 pm
[...] I love experiments with online advertising. This is the first time I’ve seen an ad inserted into a RSS feed. I approve of paidContent clearly labeling the advertisement as such. I’m curious to see if others follow suit, or if readers will reject ads being placed where they expect news stories. For example, the sponsored entries in GMail’s WebClips drive me batty. I find it ironic coming from the same company that receives praise for clearly delineating ads in their search results. Of course, I think much more effort goes into their Reader service. With WebClips’ limitation of 40 subscriptions, it’s hardly a serious service. Maybe that’s why Gmail’s still in beta… In case you haven’t seen the ads overlaying YouTube videos, a link. [...]
September 4th, 2007 at 10:31 am
[...] Advertising New Google/YouTube ad format AdBrite in-video text ads Washington Post blog ad [...]