Comments on: Journalists: Mobilize your public http://www.buzzmachine.com/2007/08/02/journalists-mobilize-your-public/ by Jeff Jarvis Mon, 08 Sep 2008 00:13:36 +0000 http://wordpress.org/?v=2.5.1 By: BuzzMachine » Blog Archive » The infrastructure project http://www.buzzmachine.com/2007/08/02/journalists-mobilize-your-public/#comment-356397 BuzzMachine » Blog Archive » The infrastructure project Thu, 09 Aug 2007 01:59:59 +0000 http://www.buzzmachine.com/2007/08/02/journalists-mobilize-your-public/#comment-356397 [...] Put up a Google map (with Platial on top) and town and neighborhood wikis and ask them to pinpoint every failure of infrastructure — or feared failure — they see: streets that flood every time it rains, bridges that look just too damned rusty, potholes, pipes that burst, streets that don’t get plowed, streetlights that don’t work, signs that are missing. . . . Ask them for dates and other specifics and for pictures and video. Urge them to blog their stories of frustration and bureaucracy. Use your promotional power and influence to mobilize your public. [...] [...] Put up a Google map (with Platial on top) and town and neighborhood wikis and ask them to pinpoint every failure of infrastructure — or feared failure — they see: streets that flood every time it rains, bridges that look just too damned rusty, potholes, pipes that burst, streets that don’t get plowed, streetlights that don’t work, signs that are missing. . . . Ask them for dates and other specifics and for pictures and video. Urge them to blog their stories of frustration and bureaucracy. Use your promotional power and influence to mobilize your public. [...]

]]> By: Jim http://www.buzzmachine.com/2007/08/02/journalists-mobilize-your-public/#comment-355721 Jim Thu, 02 Aug 2007 17:09:01 +0000 http://www.buzzmachine.com/2007/08/02/journalists-mobilize-your-public/#comment-355721 Thanks Jeff. We do plan to ask our listeners for their assignment suggestion, but we wanted to have a model on which to base it, first. -Jim Thanks Jeff. We do plan to ask our listeners for their assignment suggestion, but we wanted to have a model on which to base it, first.
-Jim

]]> By: Greg0658 http://www.buzzmachine.com/2007/08/02/journalists-mobilize-your-public/#comment-355713 Greg0658 Thu, 02 Aug 2007 13:39:48 +0000 http://www.buzzmachine.com/2007/08/02/journalists-mobilize-your-public/#comment-355713 2 more data points to collect. 1. age of the car in general 4 yr segments to fit presidencies - the years should be sorted by the January swear in to lame duck election year for obvious reasons. 2005-2008 / 2001-2004 / 1997-2000 / 1995-1998 thats enough, the Bush Clinton years. 2. State of repair of the body. Are poeple driving with wreaks unrepaired? Showing the ability to have full coverage insurance and/or make body repairs. 2 more data points to collect.

1. age of the car in general 4 yr segments to fit presidencies - the years should be sorted by the January swear in to lame duck election year for obvious reasons.

2005-2008 / 2001-2004 / 1997-2000 / 1995-1998
thats enough, the Bush Clinton years.

2. State of repair of the body. Are poeple driving with wreaks unrepaired? Showing the ability to have full coverage insurance and/or make body repairs.

]]> By: mike sechrist http://www.buzzmachine.com/2007/08/02/journalists-mobilize-your-public/#comment-355704 mike sechrist Thu, 02 Aug 2007 11:39:48 +0000 http://www.buzzmachine.com/2007/08/02/journalists-mobilize-your-public/#comment-355704 On a smaller scale I was able to pull from the collected wisdom of our viewers at WKRN when a problem with the scheduling of a Titans pre-season game was giving us fits. The game had been scheduled for 7pm on a Friday night the most advantageous time for viewers and sales. Because of a problem in Green Bay the game had to be rescheduled for a 3pm start. If we took the game live ratings would be down and it would cost us money. If we recorded the game and ran it at 7pm the results would be known and that would hamper ratings as well. The decision was to delay the game and take our lumps. I posted about this on the station’s GM blog and immediately the comments section filled up advising us not to delay the game. One viewer asked why we didn't run the game twice, once live at 3pm and then again at 7pm. It was one of those hand slapping the forehead moments; why didn't we think of that. We did just that and the combined ratings for both telecasts equaled what we had sold the game for. Such an easy solution we had missed in all of our hand wringing. I sent the commenter who made the suggestion two tickets to a regular season game. On a smaller scale I was able to pull from the collected wisdom of our viewers at WKRN when a problem with the scheduling of a Titans pre-season game was giving us fits. The game had been scheduled for 7pm on a Friday night the most advantageous time for viewers and sales. Because of a problem in Green Bay the game had to be rescheduled for a 3pm start. If we took the game live ratings would be down and it would cost us money. If we recorded the game and ran it at 7pm the results would be known and that would hamper ratings as well. The decision was to delay the game and take our lumps. I posted about this on the station’s GM blog and immediately the comments section filled up advising us not to delay the game. One viewer asked why we didn’t run the game twice, once live at 3pm and then again at 7pm. It was one of those hand slapping the forehead moments; why didn’t we think of that. We did just that and the combined ratings for both telecasts equaled what we had sold the game for. Such an easy solution we had missed in all of our hand wringing. I sent the commenter who made the suggestion two tickets to a regular season game.

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