Comments on: International news brands

By: news info and resources » Blog Archive » CIOB International News

news info and resources » Blog Archive » CIOB International News — Thu, 30 Aug 2007 15:51:38 +0000

[...] BuzzMachine » Blog Archive » International news brandsThird, there are already some international news brands and they’re mostly TV and they also have big headstarts and big staffs. … [...]

By: News and Resources » PR Newswire

News and Resources » PR Newswire — Tue, 28 Aug 2007 18:09:03 +0000

By: Richard Stacy

Richard Stacy — Tue, 07 Aug 2007 15:51:03 +0000

As per the last comment and your assessment of the Guardian – I think the issue is one of perspective. US news media is going to become increasingly exposed as offering a very restricted and heavily commercially compromised perspective. This is a big issue for it if it wishes succeed in the new world and I think the real implications of this research are not so much for the future direction of UK papers and the internationalisation of news brands as a wake-up call to the US media.

Secondly – transient is good – it is the way of the future. News brands cannot expect to have a monopoly / exclusivity as information sources, they are going to have to commercialise a model that is based on producing floating content where each piece competes for attention in the information pool.

By: Mindy McAdams

Mindy McAdams — Sat, 04 Aug 2007 14:38:54 +0000

I’ve been thinking this says something about U.S. news online (as well as the obvious about British news online) — people are going somewhere else because the home-grown product is lacking.

I think it’s not only people looking for a different perspective but also those looking for stories that are not covered (or not covered well enough) in the U.S. press. This includes stories about Iraq and Afghanistan. It also includes news about the floods in South Asia, U.S. policy toward North Korea, and the continuing crisis in Darfur.

By: robertdfeinman

robertdfeinman — Sat, 04 Aug 2007 12:32:21 +0000

The BBC world service has been shifting in this direction for some time. Most of their monetary figures are quoted in dollars even when the story is about the UK. There are also more Americanisms (and fewer Britishisms) slipping into the language.

It would be interesting to know whether this was a general trend in the UK or strictly being done by the presenters. They do stick with their cricket and international soccer scores, however.

The BBC web site allows one to pick the international or UK version of the site. This seems perfectly reasonable.

By: Geoff

Geoff — Sat, 04 Aug 2007 11:56:04 +0000

What exactly is the problem with getting traffic from Drudge?

By: Michael fitzGerald

Michael fitzGerald — Sat, 04 Aug 2007 09:26:41 +0000

I wouldn’t base my marketing strategy on a simple percentage breakdown of where my on-line readers came from. The population of the USA is larger than the UK so you would expect some over-representation anyway. The challenge is to cultivate this overseas audience and encourage repeat visits. It’s only at that point that you have a defined audience.What you do to extract revenue from this new audience seems to be beyond the wit and wisdom of the traditional newspaper. The marginal costs and limited benefits of chasing casual customers in new geographic areas aren’t encouraging

By: Joe Davidson

Joe Davidson — Sat, 04 Aug 2007 00:27:17 +0000

I started reading Brit papers in 1992, because it was impossible to get any useful news about Iraq, and the whole Bush bulldozer, from the cowed American press.