Comments on: Free the Journal http://www.buzzmachine.com/2007/08/04/free-the-journal/ by Jeff Jarvis Tue, 07 Oct 2008 18:33:17 +0000 http://wordpress.org/?v=2.5.1 By: Leslie Fienstein http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356693 Leslie Fienstein Sat, 11 Aug 2007 20:14:38 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356693 I just read that WSJ.com cannot go free if they wanted to....I'll paste: WSJ.com has agreements with Lexis Nexis, Facitva, Congoo and several other distributors that specifically prohib them from removing the pay wall. They might go free but they will have to pay millions in settlements to do it. So who knows? I just read that WSJ.com cannot go free if they wanted to….I’ll paste:

WSJ.com has agreements with Lexis Nexis, Facitva, Congoo and several other distributors that specifically prohib them from removing the pay wall. They might go free but they will have to pay millions in settlements to do it.

So who knows?

]]> By: BuzzMachine » Blog Archive » The paid-content widget http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356552 BuzzMachine » Blog Archive » The paid-content widget Fri, 10 Aug 2007 15:16:09 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356552 [...] no great fan of charging for content — and have argued that the Times and Journal should go free — because putting up walls only limits your audience and thus your advertising revenue [...] [...] no great fan of charging for content — and have argued that the Times and Journal should go free — because putting up walls only limits your audience and thus your advertising revenue [...]

]]> By: BuzzMachine » Blog Archive » ‘Free the Journal’ drumbeat from inside http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356386 BuzzMachine » Blog Archive » ‘Free the Journal’ drumbeat from inside Wed, 08 Aug 2007 23:53:31 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356386 [...] heard both arguments from inside Dow Jones about keeping the Journal behind a pay wall or freeing it to the world, but now comes no less a WSJ luminary than Kara Swisher voting for free from her [...] [...] heard both arguments from inside Dow Jones about keeping the Journal behind a pay wall or freeing it to the world, but now comes no less a WSJ luminary than Kara Swisher voting for free from her [...]

]]> By: bwl zwei null » New York Times: Online Content nun ganz kostenlos http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356358 bwl zwei null » New York Times: Online Content nun ganz kostenlos Wed, 08 Aug 2007 16:33:45 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356358 [...] Jeff Jarvis argumentierte kürzlich, dass Rupert Murdoch das Wall Street Journal im Internet vollständig kostenlos anbieten solle. Seine Ãœberlegung dahinter: Mit dem guten Namen so viele Leser im Internet anziehen, dass sich dies über Werbung wieder amortisieren lässt. Auf längere Sicht sollte zudem die Printausgabe ganz eingestellt werden. [...] [...] Jeff Jarvis argumentierte kürzlich, dass Rupert Murdoch das Wall Street Journal im Internet vollständig kostenlos anbieten solle. Seine Ãœberlegung dahinter: Mit dem guten Namen so viele Leser im Internet anziehen, dass sich dies über Werbung wieder amortisieren lässt. Auf längere Sicht sollte zudem die Printausgabe ganz eingestellt werden. [...]

]]> By: Free To Be, Rupe and We | BoomTown | Kara Swisher | AllThingsD http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356322 Free To Be, Rupe and We | BoomTown | Kara Swisher | AllThingsD Wed, 08 Aug 2007 07:05:20 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356322 [...] all over the Web since News Corp. won its battle to buy Dow Jones last week, including posts by Jeff Jarvis and Fred Wilson in favor of the [...] [...] all over the Web since News Corp. won its battle to buy Dow Jones last week, including posts by Jeff Jarvis and Fred Wilson in favor of the [...]

]]> By: Tansley - addendum http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356156 Tansley - addendum Mon, 06 Aug 2007 21:46:54 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356156 ...and I can just SEE the laid-off print staff of the WSJ showing up outside your classroom building with pitchforks and torches.... I have to admit, though, if Citizen Murdoch DOES do this, it'll probably have been one of his savviest moves. I might even go so far as to say I hope he lives to see it go into the BLACK---naahhhhhhh.... …and I can just SEE the laid-off print staff of the WSJ showing up outside your classroom building with pitchforks and torches….

I have to admit, though, if Citizen Murdoch DOES do this, it’ll probably have been one of his savviest moves. I might even go so far as to say I hope he lives to see it go into the BLACK—naahhhhhhh….

]]> By: links for 2007-08-06 « David Black http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356065 links for 2007-08-06 « David Black Mon, 06 Aug 2007 01:25:02 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356065 [...] Free the Journal - BuzzMachine “I’d also argue that WSJ.com should become distributed, putting its news and, more important, its data out there as nuggets, widgets, modules that many other sites — blogs, social services, shows — can distribute for you.” (tags: internet newspapers newspapersites paidcontent dowjones wsj) [...] [...] Free the Journal - BuzzMachine “I’d also argue that WSJ.com should become distributed, putting its news and, more important, its data out there as nuggets, widgets, modules that many other sites — blogs, social services, shows — can distribute for you.” (tags: internet newspapers newspapersites paidcontent dowjones wsj) [...]

]]> By: SpaceyG http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356042 SpaceyG Sun, 05 Aug 2007 19:58:47 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356042 I imagine there's a huge demographic difference between the people who will view a free WSJ (and their advertisers) and the folks looking up astrological charts. I imagine there’s a huge demographic difference between the people who will view a free WSJ (and their advertisers) and the folks looking up astrological charts.

]]> By: robertdfeinman http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356005 robertdfeinman Sun, 05 Aug 2007 13:29:31 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-356005 I think there are two "business" news markets. The one Bloomberg and Reuters serve and the one for the general public. Dow Jones has products in both areas. The general business press may be profitable and, perhaps, making WSJ "free" will actually earn more revenue, but it's not really business news. Most of the information that is published is obsolete trading data and press releases from companies. By the time this information reaches people at the breakfast table the real traders have already acted upon it. However, there is a market for astrological charts and as long as people are willing to pay for them then I guess that is all that matters from a business point of view. I think there are two “business” news markets. The one Bloomberg and Reuters serve and the one for the general public. Dow Jones has products in both areas.

The general business press may be profitable and, perhaps, making WSJ “free” will actually earn more revenue, but it’s not really business news. Most of the information that is published is obsolete trading data and press releases from companies. By the time this information reaches people at the breakfast table the real traders have already acted upon it.

However, there is a market for astrological charts and as long as people are willing to pay for them then I guess that is all that matters from a business point of view.

]]> By: Howard Owens http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-355996 Howard Owens Sun, 05 Aug 2007 11:31:38 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-355996 Rebuilding Media has a post well worth considering on why it may not make good economic sense to take WSJ.com free. http://tinyurl.com/327dpk Rebuilding Media has a post well worth considering on why it may not make good economic sense to take WSJ.com free.

http://tinyurl.com/327dpk

]]> By: Steve Boriss http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-355966 Steve Boriss Sun, 05 Aug 2007 03:41:21 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-355966 Making the online WSJ free is fine. But, sooner or later, a corner must be turned. It is not just about traffic, but the ability to gather relatively pure audiences of good and hard-to-reach sales prospects for advertisers. That is the power of the web. Cable's CNBC is charging high rates simply for reaching relatively wealthy viewers. Think of how much more finely-targeted affluent audiences the WSJ can deliver if they parse their content properly, whether by formatting their site or through widgets or feeds. (Steve Boriss, <a href="http://www.thefutureofnews.com" rel="nofollow">The Future of News</a>) Making the online WSJ free is fine. But, sooner or later, a corner must be turned. It is not just about traffic, but the ability to gather relatively pure audiences of good and hard-to-reach sales prospects for advertisers. That is the power of the web. Cable’s CNBC is charging high rates simply for reaching relatively wealthy viewers. Think of how much more finely-targeted affluent audiences the WSJ can deliver if they parse their content properly, whether by formatting their site or through widgets or feeds. (Steve Boriss, The Future of News)

]]> By: rexblog.com: Rex Hammock’s weblog » Blog Archive » News Corp should open up WSJ.com’s golden door to the huddled masses yearning to surf free http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-355950 rexblog.com: Rex Hammock’s weblog » Blog Archive » News Corp should open up WSJ.com’s golden door to the huddled masses yearning to surf free Sun, 05 Aug 2007 01:01:35 +0000 http://www.buzzmachine.com/2007/08/04/free-the-journal/#comment-355950 [...] Jeff Jarvis makes the argument — one that seems so counter-intuitive to old-time media executives — for the “free model.” I agree with his philosophical and marketing-oriented reasoning, but I think there are more practical, bean-counting reasons for the WSJ.com to drop the cost-wall on a big portion (but perhaps not all) of WSJ.com [...] [...] Jeff Jarvis makes the argument — one that seems so counter-intuitive to old-time media executives — for the “free model.” I agree with his philosophical and marketing-oriented reasoning, but I think there are more practical, bean-counting reasons for the WSJ.com to drop the cost-wall on a big portion (but perhaps not all) of WSJ.com [...]

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