Comments on: Media evolution http://www.buzzmachine.com/2007/08/07/media-evolution/ by Jeff Jarvis Fri, 10 Feb 2012 09:09:47 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Doc Searls Weblog · Looking toward life beyond advertising http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-361439 Doc Searls Weblog · Looking toward life beyond advertising Tue, 09 Oct 2007 15:37:31 +0000 http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-361439 [...] also points to Jeff Jarvis, responding to this report, which says online advertising will be bigger than newspaper advertising by 2011: [...] [...] also points to Jeff Jarvis, responding to this report, which says online advertising will be bigger than newspaper advertising by 2011: [...]

]]> By: links for 2007-08-13 « David Black http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356806 links for 2007-08-13 « David Black Mon, 13 Aug 2007 01:34:02 +0000 http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356806 [...] Media evolution - BuzzMachine “our total media usage is declining, though what’s interesting to me is that part of this, they say, comes from efficiency” And time spent on consumer-supported media grew 19.8% (2001-6 CAGR), vs decline of 6.3% on ad-supported media. (tags: internet advertising marketsize audience newspapers stats trends migration forecasts) [...] [...] Media evolution – BuzzMachine “our total media usage is declining, though what’s interesting to me is that part of this, they say, comes from efficiency” And time spent on consumer-supported media grew 19.8% (2001-6 CAGR), vs decline of 6.3% on ad-supported media. (tags: internet advertising marketsize audience newspapers stats trends migration forecasts) [...]

]]> By: Riley Central » Brave New World, Without Advertising! http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356663 Riley Central » Brave New World, Without Advertising! Sat, 11 Aug 2007 15:07:32 +0000 http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356663 [...] also points to Jeff Jarvis, responding to this report, which says online advertising will be bigger than newspaper advertising by 2011: [...] [...] also points to Jeff Jarvis, responding to this report, which says online advertising will be bigger than newspaper advertising by 2011: [...]

]]> By: Leading Questions http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356536 Leading Questions Fri, 10 Aug 2007 12:47:11 +0000 http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356536 <strong>Quick Takes: Another Cue to the Growing Conversation...</strong> Doc Searls points to a posting by Terry Heaton who points to a posting by Jeff Jarvis who is commenting on this report on the shift in advertising usage . Here are a few quotes. Terry Heaton: Nielsen has released... Quick Takes: Another Cue to the Growing Conversation…

Doc Searls points to a posting by Terry Heaton who points to a posting by Jeff Jarvis who is commenting on this report on the shift in advertising usage . Here are a few quotes. Terry Heaton: Nielsen has released…

]]> By: Peter Stabler http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356447 Peter Stabler Thu, 09 Aug 2007 13:25:09 +0000 http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356447 0.5%? Any idea what the margin of error on this data may be? Also, they forecast low single digit growth for newspaper advertising in U.S. over the next several years. Given recent results from several Npp companies (ad revenue down as much as 12% y/y), somehow I just don't see it. 0.5%?

Any idea what the margin of error on this data may be?

Also, they forecast low single digit growth for newspaper advertising in U.S. over the next several years.

Given recent results from several Npp companies (ad revenue down as much as 12% y/y), somehow I just don’t see it.

]]> By: Tansley - addendum http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356385 Tansley - addendum Wed, 08 Aug 2007 23:41:12 +0000 http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356385 And this is really no surprise at all. When a portal user, or anyone seeking out news directly, hits a home page, there are all the story headlines for them to choose from. A few clicks, and the specific pieces they want are read. What is pushing the expansion of advertising spending is more intelligent design in advertising, as well as targeting specific demographics. Those wonderful 'cookies' that get left on our machines enable sophisticated software to glean our browsing habits, supplying adverstising more directly targeted to specific consumers' browsing habits and intersts. AND, advertising designers and studios are shying away from insulting our intelligence and are focusing instead on blending entertainment into the advertising they create. This draws the viewer in, and guarantees that there will be a memory trigger left behind after the laughter, or whatever, has passed... The best ads are so good that you wish they'd go ON a bit further. That is the real artistry in advertising. It's going to help us, the people who WORK in advertising, also - Darwin in action - paring out the HACKS and leaving the people with talent. Nobody likes an ad that bludgeons you with the facts..or screams at you to 'BUY!' It's far better to entertain... http://www.youtube.com/watch?v=80sWifG40B0 And this is really no surprise at all.

When a portal user, or anyone seeking out news directly, hits a home page, there are all the story headlines for them to choose from. A few clicks, and the specific pieces they want are read.

What is pushing the expansion of advertising spending is more intelligent design in advertising, as well as targeting specific demographics. Those wonderful ‘cookies’ that get left on our machines enable sophisticated software to glean our browsing habits, supplying adverstising more directly targeted to specific consumers’ browsing habits and intersts. AND, advertising designers and studios are shying away from insulting our intelligence and are focusing instead on blending entertainment into the advertising they create. This draws the viewer in, and guarantees that there will be a memory trigger left behind after the laughter, or whatever, has passed…

The best ads are so good that you wish they’d go ON a bit further. That is the real artistry in advertising. It’s going to help us, the people who WORK in advertising, also – Darwin in action – paring out the HACKS and leaving the people with talent. Nobody likes an ad that bludgeons you with the facts..or screams at you to ‘BUY!’ It’s far better to entertain…

http://www.youtube.com/watch?v=80sWifG40B0

]]> By: laurence haughton http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356370 laurence haughton Wed, 08 Aug 2007 19:16:28 +0000 http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356370 The "greatest fear" of the advertisers I've met (several thousand to date) is not "being [unable] to push unwanted advertising upon the (formerly) more resigned consumer." Their fear is that their money will be wasted and they won't get no satisfaction. (It happens a lot.) That's the fear that's driving this change in advertising spending. The “greatest fear” of the advertisers I’ve met (several thousand to date) is not “being [unable] to push unwanted advertising upon the (formerly) more resigned consumer.”

Their fear is that their money will be wasted and they won’t get no satisfaction. (It happens a lot.)

That’s the fear that’s driving this change in advertising spending.

]]> By: Patrizia Broghammer http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356357 Patrizia Broghammer Wed, 08 Aug 2007 16:28:46 +0000 http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356357 I agree with Fred. The migration to the web is for many reasons. The economical was the beginning, then other factors kept the readers. One of them is the fact that it is the user who choses what and how and when and can say no to unwanted ads, or just ignore them. To be succesful the advertisement must look more like entertainment than suggestion. The user is not anymore a passive consumer, he likes to decide and likes to interact. That explains the huge success of Social Networks. The marketing of the future has to keep that in mind. I agree with Fred.
The migration to the web is for many reasons.
The economical was the beginning, then other factors kept the readers.
One of them is the fact that it is the user who choses what and how and when and can say no to unwanted ads, or just ignore them.
To be succesful the advertisement must look more like entertainment than suggestion.
The user is not anymore a passive consumer, he likes to decide and likes to interact.
That explains the huge success of Social Networks.
The marketing of the future has to keep that in mind.

]]> By: bwl zwei null » Ein neues Blog: Digitale Verlage http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356339 bwl zwei null » Ein neues Blog: Digitale Verlage Wed, 08 Aug 2007 12:20:44 +0000 http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356339 [...] Aufmerksamkeit des Publikums und mit ihr die Werbung wandern immer stärker ins Netz, wie aktuell Jeff Jarvis (Buzzmachine) anhand einer Studie für die USA belegt. Lassen wir uns also überraschen, was [...] [...] Aufmerksamkeit des Publikums und mit ihr die Werbung wandern immer stärker ins Netz, wie aktuell Jeff Jarvis (Buzzmachine) anhand einer Studie für die USA belegt. Lassen wir uns also überraschen, was [...]

]]> By: Fred Gerendasy http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356310 Fred Gerendasy Wed, 08 Aug 2007 03:06:08 +0000 http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356310 I wonder if this report, if the trend continues, even more strongly conveys the idea that advertising is not dead, per se, (or heading in that direct, necessarily) but that it will have to come to terms with advertisers (it seems) greatest fear, not being able to push unwanted advertising upon the (formerly) more resigned consumer. I think what Dave Winer said eons ago in an interview with Amanda Congdon from Rocketboom was prophetic. Advertising will morph into being more like content, educational and entertaining, and most important, it will be the consumer that makes the decision whether they want to ingest it. Or, maybe the report means nothing of the kind. Media consumption may be down because Americans whose productivity continues to climb, are simply exhausted, and have no energy for as much media indulgence as before. I hope for the former! I wonder if this report, if the trend continues, even more strongly conveys the idea that advertising is not dead, per se, (or heading in that direct, necessarily) but that it will have to come to terms with advertisers (it seems) greatest fear, not being able to push unwanted advertising upon the (formerly) more resigned consumer.

I think what Dave Winer said eons ago in an interview with Amanda Congdon from Rocketboom was prophetic. Advertising will morph into being more like content, educational and entertaining, and most important, it will be the consumer that makes the decision whether they want to ingest it.

Or, maybe the report means nothing of the kind. Media consumption may be down because Americans whose productivity continues to climb, are simply exhausted, and have no energy for as much media indulgence as before.

I hope for the former!

]]> By: Marc Cohen http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356282 Marc Cohen Tue, 07 Aug 2007 20:32:14 +0000 http://www.buzzmachine.com/2007/08/07/media-evolution/#comment-356282 Overall media time may be declining but how people are spending that time is changing. Time spent with recorded music continues to grow and this is creating a large new advertising opportunity. Check out the Ad-Supported Music Central blog: http://ad-supported-music.blogspot.com/ Overall media time may be declining but how people are spending that time is changing. Time spent with recorded music continues to grow and this is creating a large new advertising opportunity.

Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/

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