Mike Seery at the Economist’s Project Red Stripe responds to the considerable discussion inspired by his team’s effort at innovation. As he says, “It’s not for nothing that providing advice on how to innovate is a massive business.” My Guardian column on the project here.

We all use the word innovation, but much of the misunderstand and resulting debate revolves around the ubiquity and usage of an often ill defined term.
In order to greater understand what we mean when we say “innovate” we’ve embarked on a community project collecting user submitted one-liners defining our perception of innovation. All posts and emailed submissions will be made public Monday morning with a cloud swarm highlighting key phrases in our definitions to follow in the coming week or two. To participate please visit http://jburg.typepad.com/future/2007/08/one-line-survey.html#comments . Looking forward to hearing from all of you!