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	<title>Comments on: Newspapers with 2020 vision</title>
	<atom:link href="http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/</link>
	<description>by Jeff Jarvis</description>
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		<title>By: jfleck at inkstain &#187; Elephant Diaries: The Overhead of Print</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-388263</link>
		<dc:creator>jfleck at inkstain &#187; Elephant Diaries: The Overhead of Print</dc:creator>
		<pubDate>Sat, 27 Dec 2008 18:41:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-388263</guid>
		<description>[...] go ahead and turn off the presses and the trucks and turn the Times into a pure news enterprise, disaggregated from its production and distribution [...]</description>
		<content:encoded><![CDATA[<p>[...] go ahead and turn off the presses and the trucks and turn the Times into a pure news enterprise, disaggregated from its production and distribution [...]</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; Can the LA Times turn off its presses?</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-387695</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; Can the LA Times turn off its presses?</dc:creator>
		<pubDate>Sat, 20 Dec 2008 16:24:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-387695</guid>
		<description>[...] go ahead and turn off the presses and the trucks and turn the Times into a pure news enterprise, disaggregated from its production and distribution [...]</description>
		<content:encoded><![CDATA[<p>[...] go ahead and turn off the presses and the trucks and turn the Times into a pure news enterprise, disaggregated from its production and distribution [...]</p>
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		<title>By: Targeted Ads in Print: A New Revenue Source For Media Companies? &#171; Source Notes</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-379231</link>
		<dc:creator>Targeted Ads in Print: A New Revenue Source For Media Companies? &#171; Source Notes</dc:creator>
		<pubDate>Tue, 15 Jul 2008 05:31:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-379231</guid>
		<description>[...] newspapers or magazines implement a similar idea? While it&#8217;s clear that newspapers are moving further into digital and there is a need for rethinking models of publishing and distribution, there are still many [...]</description>
		<content:encoded><![CDATA[<p>[...] newspapers or magazines implement a similar idea? While it&#8217;s clear that newspapers are moving further into digital and there is a need for rethinking models of publishing and distribution, there are still many [...]</p>
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		<title>By: links for 2007-09-09 &#124; SOJo: Student of Online Journalism</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359567</link>
		<dc:creator>links for 2007-09-09 &#124; SOJo: Student of Online Journalism</dc:creator>
		<pubDate>Sun, 09 Sep 2007 12:23:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359567</guid>
		<description>[...] BuzzMachine Â» Newspapers with 2020 vision (tags: community future media news newspapers web) [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine Â» Newspapers with 2020 vision (tags: community future media news newspapers web) [...]</p>
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		<title>By: Headline Story: Newspapers Switch to SaaS &#171; SmoothSpan Blog</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359550</link>
		<dc:creator>Headline Story: Newspapers Switch to SaaS &#171; SmoothSpan Blog</dc:creator>
		<pubDate>Sun, 09 Sep 2007 03:42:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359550</guid>
		<description>[...] by smoothspan on September 9th, 2007  Newspapers are in a scary situation these days, and pundits seem to agree on that.Â  First, their most profitable source of revenue, [...]</description>
		<content:encoded><![CDATA[<p>[...] by smoothspan on September 9th, 2007  Newspapers are in a scary situation these days, and pundits seem to agree on that.Â  First, their most profitable source of revenue, [...]</p>
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		<title>By: KirkH</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359538</link>
		<dc:creator>KirkH</dc:creator>
		<pubDate>Sun, 09 Sep 2007 00:58:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359538</guid>
		<description>This rambles a bit but I&#039;m short on time....   Newspapers exist in their current form solely due to the inefficiencies of the old system.  Once replaced online I think things will stabilize pretty fast.  You&#039;ll see incremental improvement for a few years but the system managing news in 2100 will probably be pretty similar to what we have in 2020, because we&#039;re still going to have the internet in 2100.  I think we&#039;ll have the basic tools in place by the end of next year at the latest and it will evolve incrementally from there.

Instead of the printing press dictating the location of jounalists&#039; offices we&#039;ll see aggregators and incubators.  Think more evolved versions of Digg and Pajamas Media.  It makes no sense for the publishers/aggregators to have more than a passing relationship with journalists.  Incubators might be non-profit sponsored collaboratives like VoiceOfSanDiego.  Journalists are going to need paychecks and groups of journalists would probably save money if they pooled resources.  Journalists of the future might be organized into something like bands of musicians, with leaders, video gurus, specialists, etc. 

In a big picture sense I think we&#039;re about to see a one time shift from a non-free market for news(due to a lack of technology) to a free market for news (aggregators).  Technology allows the transition but it&#039;s ultimately about good writing and good journalism.

Communities will evolve around elegantly organized aggregators.  
&quot;They will point to what others do well and save the expense of doing it themselves. They will do what they so best so others will link to them.&quot;  I&#039;m not sold on this idea.  They won&#039;t need to link to each other if the aggregators are elegant, and if they&#039;re competing then I wouldn&#039;t expect that anyway.  

Can&#039;t say much about advertising (NDAed) but I have a funny feeling journalists of the future won&#039;t be starving, at least the good journalists.

The newspaper dispenser of the future is going to be a big laser printer on the street corner and when you put in your $5 coin it&#039;ll crank something completely up to date, with content from bloggers, journalists, essayists, and cartoonists.  And if you log in it&#039;ll be even more customized.

&quot;Sadly, I do not see enough innovation occurring inside the established companies&quot;

Jeff, If you want to know what this might look like drop me a line, I don&#039;t think the investors would mind me demoing it for you.  kirk --AT-- abinventio.com</description>
		<content:encoded><![CDATA[<p>This rambles a bit but I&#8217;m short on time&#8230;.   Newspapers exist in their current form solely due to the inefficiencies of the old system.  Once replaced online I think things will stabilize pretty fast.  You&#8217;ll see incremental improvement for a few years but the system managing news in 2100 will probably be pretty similar to what we have in 2020, because we&#8217;re still going to have the internet in 2100.  I think we&#8217;ll have the basic tools in place by the end of next year at the latest and it will evolve incrementally from there.</p>
<p>Instead of the printing press dictating the location of jounalists&#8217; offices we&#8217;ll see aggregators and incubators.  Think more evolved versions of Digg and Pajamas Media.  It makes no sense for the publishers/aggregators to have more than a passing relationship with journalists.  Incubators might be non-profit sponsored collaboratives like VoiceOfSanDiego.  Journalists are going to need paychecks and groups of journalists would probably save money if they pooled resources.  Journalists of the future might be organized into something like bands of musicians, with leaders, video gurus, specialists, etc. </p>
<p>In a big picture sense I think we&#8217;re about to see a one time shift from a non-free market for news(due to a lack of technology) to a free market for news (aggregators).  Technology allows the transition but it&#8217;s ultimately about good writing and good journalism.</p>
<p>Communities will evolve around elegantly organized aggregators.<br />
&#8220;They will point to what others do well and save the expense of doing it themselves. They will do what they so best so others will link to them.&#8221;  I&#8217;m not sold on this idea.  They won&#8217;t need to link to each other if the aggregators are elegant, and if they&#8217;re competing then I wouldn&#8217;t expect that anyway.  </p>
<p>Can&#8217;t say much about advertising (NDAed) but I have a funny feeling journalists of the future won&#8217;t be starving, at least the good journalists.</p>
<p>The newspaper dispenser of the future is going to be a big laser printer on the street corner and when you put in your $5 coin it&#8217;ll crank something completely up to date, with content from bloggers, journalists, essayists, and cartoonists.  And if you log in it&#8217;ll be even more customized.</p>
<p>&#8220;Sadly, I do not see enough innovation occurring inside the established companies&#8221;</p>
<p>Jeff, If you want to know what this might look like drop me a line, I don&#8217;t think the investors would mind me demoing it for you.  kirk &#8211;AT&#8211; abinventio.com</p>
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		<title>By: MediaBlog &#187; De weg naar 2020: slome adverteerders zijn een blessing in disguise</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359495</link>
		<dc:creator>MediaBlog &#187; De weg naar 2020: slome adverteerders zijn een blessing in disguise</dc:creator>
		<pubDate>Sat, 08 Sep 2007 13:33:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359495</guid>
		<description>[...] of Newspapers vroeg Jarvis hoe kranten ervoor zullen staan in 2020. Dat is de verkeerde vraag, antwoordde Jarvis. Je moet kranten niet bekijken als kranten, maar als nieuwsorganisaties die een rol [...]</description>
		<content:encoded><![CDATA[<p>[...] of Newspapers vroeg Jarvis hoe kranten ervoor zullen staan in 2020. Dat is de verkeerde vraag, antwoordde Jarvis. Je moet kranten niet bekijken als kranten, maar als nieuwsorganisaties die een rol [...]</p>
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		<title>By: Make Them Accountable / Media</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359400</link>
		<dc:creator>Make Them Accountable / Media</dc:creator>
		<pubDate>Fri, 07 Sep 2007 13:01:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359400</guid>
		<description>[...] Newspapers with 2020 vision â€œBy 2020, we had better hope that newspapers arenâ€™t just papers anymore but are valued members of larger networks that enable their communities to gather, share, and make sense of the news they need.â€ [...]</description>
		<content:encoded><![CDATA[<p>[...] Newspapers with 2020 vision â€œBy 2020, we had better hope that newspapers arenâ€™t just papers anymore but are valued members of larger networks that enable their communities to gather, share, and make sense of the news they need.â€ [...]</p>
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		<title>By: nigel</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359389</link>
		<dc:creator>nigel</dc:creator>
		<pubDate>Fri, 07 Sep 2007 11:14:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359389</guid>
		<description>Jeff,

You make some valid points but the economic argument ,the low advertising revenue on the internet compared to the printed version where premium prices could be charged,is the most important in this.

This is the economic truth of the future.It is not only in newspapers that revenues are falling but mass communications technology has increased choice and driven prices down.The consumer is no longer prepared to pay premium rates for information,or products.

What has ,I believe,kept the wolf from the door ,so to speak, is the lack of a suitable medium to replace the printed word.Yes people would prefer to go online and pay nothing for content.However we are not at the point where,everyone has access or there is an alternative.For example hand held readers.

Once this point is reached,the industry has an important decision to make,charge for quality journalism or populate cyberspace with mass information and hope that enough people read it to attract advertisers</description>
		<content:encoded><![CDATA[<p>Jeff,</p>
<p>You make some valid points but the economic argument ,the low advertising revenue on the internet compared to the printed version where premium prices could be charged,is the most important in this.</p>
<p>This is the economic truth of the future.It is not only in newspapers that revenues are falling but mass communications technology has increased choice and driven prices down.The consumer is no longer prepared to pay premium rates for information,or products.</p>
<p>What has ,I believe,kept the wolf from the door ,so to speak, is the lack of a suitable medium to replace the printed word.Yes people would prefer to go online and pay nothing for content.However we are not at the point where,everyone has access or there is an alternative.For example hand held readers.</p>
<p>Once this point is reached,the industry has an important decision to make,charge for quality journalism or populate cyberspace with mass information and hope that enough people read it to attract advertisers</p>
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		<title>By: The CMP Communications blog</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359385</link>
		<dc:creator>The CMP Communications blog</dc:creator>
		<pubDate>Fri, 07 Sep 2007 09:11:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359385</guid>
		<description>&lt;strong&gt;Why print-based media will survive beyond&#160;2020...&lt;/strong&gt;

Jeff Jarvis has written an essay on the future of newspapers. Dave Morgan is writing one (thanks to the admirable Mr Jarvis for pointing me toÂ the blog post which outlines his thoughts).
Morgan predicts that, come 2020, â€œwe will have virtually no pa...</description>
		<content:encoded><![CDATA[<p><strong>Why print-based media will survive beyond&nbsp;2020&#8230;</strong></p>
<p>Jeff Jarvis has written an essay on the future of newspapers. Dave Morgan is writing one (thanks to the admirable Mr Jarvis for pointing me toÂ the blog post which outlines his thoughts).<br />
Morgan predicts that, come 2020, â€œwe will have virtually no pa&#8230;</p>
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		<title>By: Don</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359366</link>
		<dc:creator>Don</dc:creator>
		<pubDate>Fri, 07 Sep 2007 03:58:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359366</guid>
		<description>Allow me one quibble with your otherwise excellent essay.
&lt;blockquote&gt;It is a foolâ€™s mission to predict the shape of technology tomorrow.&lt;/blockquote&gt;


&quot;The best way to predict the future is to invent it.&quot; - &lt;a href=&quot;http://en.wikipedia.org/wiki/Alan_Kay&quot; rel=&quot;nofollow&quot;&gt;Alan Kay&lt;/a&gt;

&lt;blockquote&gt;
The students began to embrace the idea that many of them would likely be working independently â€“ and not just as freelance contributors but as proprietors of their own minimedia.
&lt;/blockquote&gt;
Working sans safety net makes people conquer fear and ultimately leads to self-actualization.
&lt;blockquote&gt;
And, yes, some gatherers of news will be amateurs: bloggers, vloggers, and whatever comes next.
&lt;/blockquote&gt;
Shout outs to trolls and gadflies too. LOL.</description>
		<content:encoded><![CDATA[<p>Allow me one quibble with your otherwise excellent essay.</p>
<blockquote><p>It is a foolâ€™s mission to predict the shape of technology tomorrow.</p></blockquote>
<p>&#8220;The best way to predict the future is to invent it.&#8221; &#8211; <a href="http://en.wikipedia.org/wiki/Alan_Kay" rel="nofollow">Alan Kay</a></p>
<blockquote><p>
The students began to embrace the idea that many of them would likely be working independently â€“ and not just as freelance contributors but as proprietors of their own minimedia.
</p></blockquote>
<p>Working sans safety net makes people conquer fear and ultimately leads to self-actualization.</p>
<blockquote><p>
And, yes, some gatherers of news will be amateurs: bloggers, vloggers, and whatever comes next.
</p></blockquote>
<p>Shout outs to trolls and gadflies too. LOL.</p>
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		<title>By: sbw</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359357</link>
		<dc:creator>sbw</dc:creator>
		<pubDate>Fri, 07 Sep 2007 02:01:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359357</guid>
		<description>Way back in 1990, before the web blossomed, I won a contest in 1990 predicting &lt;a href=&quot;http://blogs.rny.com/sbw/stories/storyReader$38&quot; rel=&quot;nofollow&quot;&gt;Newspaper 2010 from an Editorial Point of View&lt;/a&gt;.

Most telling line? &quot;We learned long ago that whoever controls the index controls the future.&quot;

I don&#039;t think I&#039;d change a word. And only three more years to go.

Regards/Stephen</description>
		<content:encoded><![CDATA[<p>Way back in 1990, before the web blossomed, I won a contest in 1990 predicting <a href="http://blogs.rny.com/sbw/stories/storyReader$38" rel="nofollow">Newspaper 2010 from an Editorial Point of View</a>.</p>
<p>Most telling line? &#8220;We learned long ago that whoever controls the index controls the future.&#8221;</p>
<p>I don&#8217;t think I&#8217;d change a word. And only three more years to go.</p>
<p>Regards/Stephen</p>
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		<title>By: jeff mignon</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359333</link>
		<dc:creator>jeff mignon</dc:creator>
		<pubDate>Thu, 06 Sep 2007 20:19:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359333</guid>
		<description>I read your essay. It is great. I cannot agree more. 

If I can give my two cents, I would insist that the role of a newspaper is not only to deliver and organize content but also to offer SERVICES to its community of readers and advertisers. I like to speak about USEPAPER and USEORGANIZATION. Let&#039;s be MORE USEFUL. 

Something that you don&#039;t speak about and that I am facing in my daily work with news organizations is the lack of entrepreneurs in media companies. They desperately need ENTREPRENEURS. Great managers are not enough in a media world where CREATIVITY and ACTION are key.

Once again, just my two cents.

Jeff Mignon
http://www.itsmynews.com</description>
		<content:encoded><![CDATA[<p>I read your essay. It is great. I cannot agree more. </p>
<p>If I can give my two cents, I would insist that the role of a newspaper is not only to deliver and organize content but also to offer SERVICES to its community of readers and advertisers. I like to speak about USEPAPER and USEORGANIZATION. Let&#8217;s be MORE USEFUL. </p>
<p>Something that you don&#8217;t speak about and that I am facing in my daily work with news organizations is the lack of entrepreneurs in media companies. They desperately need ENTREPRENEURS. Great managers are not enough in a media world where CREATIVITY and ACTION are key.</p>
<p>Once again, just my two cents.</p>
<p>Jeff Mignon<br />
<a href="http://www.itsmynews.com" rel="nofollow">http://www.itsmynews.com</a></p>
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		<title>By: Jason Falls</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359332</link>
		<dc:creator>Jason Falls</dc:creator>
		<pubDate>Thu, 06 Sep 2007 19:54:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359332</guid>
		<description>And where in all this mix does that leave journalists? Will there be large enough advertising revenues in the new cyber newsrooms to support sizable reporting staffs or is citizen journalism, blogging and the like going to run off the unbiased and unfettered?

If they all make the leap to PR like I did, who am I going to pitch stories to?</description>
		<content:encoded><![CDATA[<p>And where in all this mix does that leave journalists? Will there be large enough advertising revenues in the new cyber newsrooms to support sizable reporting staffs or is citizen journalism, blogging and the like going to run off the unbiased and unfettered?</p>
<p>If they all make the leap to PR like I did, who am I going to pitch stories to?</p>
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		<title>By: Rick Waghorn</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359330</link>
		<dc:creator>Rick Waghorn</dc:creator>
		<pubDate>Thu, 06 Sep 2007 19:38:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359330</guid>
		<description>This is where Google is a threat to newspapers: in targeted and local advertising. ...Google is making its fortune beating us to giving better service to the advertisers that should be ours...

Spot on. That&#039;s where the battleground is; that&#039;s the fight that needs to be won... And does Google have a trusted, local ad rep pounding the streets, working his old &#039;newspaper&#039; beat - only not for the benefit of a print press, but for a 2020 medium?

Drill down to a local level and get out there - hit the road with your ad rep - and that&#039;s another question: do local advertisers actually want to be Google&#039;s? Or, as it stands, do they think there&#039;s no real alternative?

They&#039;re just as confused as the rest of us; they want to find a local answer to their advertising and marketing needs; they want to know what their money&#039;s getting; where - exactly - their ads are going.

The person they trust more than anyone is their newspaper ad rep; the person they&#039;ve dealt with for the last 25 years; he&#039;s the one to hold their hand; he&#039;s the one to take them across to the &#039;other side&#039;; to where, fingers crossed, a trusted local journalist is waiting to greet him.</description>
		<content:encoded><![CDATA[<p>This is where Google is a threat to newspapers: in targeted and local advertising. &#8230;Google is making its fortune beating us to giving better service to the advertisers that should be ours&#8230;</p>
<p>Spot on. That&#8217;s where the battleground is; that&#8217;s the fight that needs to be won&#8230; And does Google have a trusted, local ad rep pounding the streets, working his old &#8216;newspaper&#8217; beat &#8211; only not for the benefit of a print press, but for a 2020 medium?</p>
<p>Drill down to a local level and get out there &#8211; hit the road with your ad rep &#8211; and that&#8217;s another question: do local advertisers actually want to be Google&#8217;s? Or, as it stands, do they think there&#8217;s no real alternative?</p>
<p>They&#8217;re just as confused as the rest of us; they want to find a local answer to their advertising and marketing needs; they want to know what their money&#8217;s getting; where &#8211; exactly &#8211; their ads are going.</p>
<p>The person they trust more than anyone is their newspaper ad rep; the person they&#8217;ve dealt with for the last 25 years; he&#8217;s the one to hold their hand; he&#8217;s the one to take them across to the &#8216;other side&#8217;; to where, fingers crossed, a trusted local journalist is waiting to greet him.</p>
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		<title>By: Erica</title>
		<link>http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359329</link>
		<dc:creator>Erica</dc:creator>
		<pubDate>Thu, 06 Sep 2007 19:14:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2007/09/06/newspapers-with-2020-vision/#comment-359329</guid>
		<description>Working in newspaper advertising, it is alarming the absolute resistance to change that most newspaper employ.  The declining circulation numbers is evident, and stubborn publishers continue to raise rates while circulation continues to decline.   They instead create more print niche publications to water down an already soupy market.   

There is a need for newspapers, but there must be more interactive methods employed to help it survive.</description>
		<content:encoded><![CDATA[<p>Working in newspaper advertising, it is alarming the absolute resistance to change that most newspaper employ.  The declining circulation numbers is evident, and stubborn publishers continue to raise rates while circulation continues to decline.   They instead create more print niche publications to water down an already soupy market.   </p>
<p>There is a need for newspapers, but there must be more interactive methods employed to help it survive.</p>
]]></content:encoded>
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