http://googlemapsmania.blogspot.com/2007/10/nytimes-archives-hack-google-maps.html#links

Information is out there and it’s free. That is not to suggest that there is NOTHING worth paying for online, but you have to do a better job picking your spots.

Great post. It really cleared up a lot for me.

I’m currently working in Ukraine for an online and print magazine all about trends in mass media called Telekritika. They want me to write an article about this “new” trend towards free online content. The idea of the article is to demystify the process of revenue through online advertising for a community several steps behind in terms of online readership, and popularity of the online medium. That is to say, that in Ukraine, most publication offer their online versions for free, but have not yet figured out how to make a profit, or much revenue at all, from advertisement.

Any advice for Ukrainian journals and newspapers just starting out online? If this is something that interests you, let me know, and we could talk further about it.

Sabrina

Do you need to be a subscriber to the newspaper?

If not, do you need to register?

I want my students to read the times and seeking to find out more….

Scott Talan

Good points, but I think it comes down to the old media evolving to the new media and marketplace. Most of the publications like the Times, Wall St. Journal, etc, are still reporting and writing stories the same way they were when I was writing for BusinessWeek 15 years ago.
Wake up–the world has changed. Bloggers, social media, YouTube–all are reshaping the media landscape. I posted about this and potential suggestions on my site. But you have to ask, at the end of the day: Can a leopard really change its stripes? Can these institutions fundamentally change the way they do business?

Your post is interesting as always, but I question where you get your notion that advertisers never wanted to be on opinion pages. It’s true that they rarely HAVE been on opinion pages but, in my experience as a newspaper editor, that was because we never let them be. We felt that the opinion pages (like the front page and section fronts) were brought low by advertising. We keepers-of-the-flame editors stood our ground against this incursion, wisely or not, much to the chagrin of advertising directors. So one interesting twist here is that the TimesSelect experience helped bust that old barrier.

Geneva