Comments on: Social value http://www.buzzmachine.com/2007/10/27/social-value/ by Jeff Jarvis Sun, 06 Jul 2008 09:25:34 +0000 http://wordpress.org/?v=2.5.1 By: Delia http://www.buzzmachine.com/2007/10/27/social-value/#comment-362588 Delia Wed, 31 Oct 2007 03:45:24 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362588 Matt: just to make sure I understand you correctly, are you saying you would consent to ANY use of your private info -- it would be no big deal for you, *however* they chose to use it... you don't even care to know... (as long as the site was free)? D. Matt: just to make sure I understand you correctly, are you saying you would consent to ANY use of your private info — it would be no big deal for you, *however* they chose to use it… you don’t even care to know… (as long as the site was free)? D.

]]> By: Matt T http://www.buzzmachine.com/2007/10/27/social-value/#comment-362577 Matt T Tue, 30 Oct 2007 19:37:11 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362577 Delia, Honestly, no, I did not read any of the "fine print" when I joined Facebook. Just like I did not read the fine print when I signed up with Blogger, Gmail, Flickr, or anyone else who does not take my money. It's just not that big of a deal to me and a risk I am willing to take. Apparently you are not, and that's fine. That's what freedom of choice and competition is about. --Matt Delia,

Honestly, no, I did not read any of the “fine print” when I joined Facebook. Just like I did not read the fine print when I signed up with Blogger, Gmail, Flickr, or anyone else who does not take my money. It’s just not that big of a deal to me and a risk I am willing to take. Apparently you are not, and that’s fine. That’s what freedom of choice and competition is about.

–Matt

]]> By: katzenbach.info » Facebook und der Wert eines Nutzers http://www.buzzmachine.com/2007/10/27/social-value/#comment-362477 katzenbach.info » Facebook und der Wert eines Nutzers Tue, 30 Oct 2007 12:26:31 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362477 [...] BuzzMachine findet 15 Mrd. doch nicht so teuer. Zumindest im Vergleich mit Zeitungen. Laut Analysten sei ein Zeitungsleser 964$ (2004) bzw. 500$ (heute) pro Jahr wert. Die Facebook-Bewertung läuft bei 50 Mio. Nutzern auf 300$ pro Nutzer raus. Und das - so Jeff Jarvis - obwohl Nutzer nur 41 Minuten pro Monat auf Nachrichten-Websites, aber 30 Minuten täglich auf Facebook. [...] [...] BuzzMachine findet 15 Mrd. doch nicht so teuer. Zumindest im Vergleich mit Zeitungen. Laut Analysten sei ein Zeitungsleser 964$ (2004) bzw. 500$ (heute) pro Jahr wert. Die Facebook-Bewertung läuft bei 50 Mio. Nutzern auf 300$ pro Nutzer raus. Und das - so Jeff Jarvis - obwohl Nutzer nur 41 Minuten pro Monat auf Nachrichten-Websites, aber 30 Minuten täglich auf Facebook. [...]

]]> By: Delia http://www.buzzmachine.com/2007/10/27/social-value/#comment-362387 Delia Mon, 29 Oct 2007 23:41:16 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362387 Matt, I'm just curious if you read the "fine print" when you joined Facebook and were aware what were the limits (if *any*...) of Facebook using the private info you presumably gave them for the purpose of using Facebook... Delia Matt,

I’m just curious if you read the “fine print” when you joined Facebook and were aware what were the limits (if *any*…) of Facebook using the private info you presumably gave them for the purpose of using Facebook…

Delia

]]> By: Matt T http://www.buzzmachine.com/2007/10/27/social-value/#comment-362383 Matt T Mon, 29 Oct 2007 21:35:13 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362383 Geez, everyone freaking out over targeted advertising using information that you knowingly gave to a website? I'm not totally up to speed on the whole "targeting outside Facebook" thing, but based on my personal experience (of about four years on Facebook) has not shown any increase in spam or any other unsavory side effects of their marketing strategies. And that $300 per user per year is probably not far off, considering that is less than $1 work of marketing value per day. Their in-line news feed advertising even gets by those of us who surf with javascript disabled to get around most online ads. Great site, Jeff. Other than your support of Mrs Clinton, of course. ;) Geez, everyone freaking out over targeted advertising using information that you knowingly gave to a website? I’m not totally up to speed on the whole “targeting outside Facebook” thing, but based on my personal experience (of about four years on Facebook) has not shown any increase in spam or any other unsavory side effects of their marketing strategies.
And that $300 per user per year is probably not far off, considering that is less than $1 work of marketing value per day. Their in-line news feed advertising even gets by those of us who surf with javascript disabled to get around most online ads.
Great site, Jeff. Other than your support of Mrs Clinton, of course. ;)

]]> By: Seni Thomas http://www.buzzmachine.com/2007/10/27/social-value/#comment-362367 Seni Thomas Mon, 29 Oct 2007 15:00:15 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362367 Jeff, What is the methodology behind the number? I have to totally disagree with you on this point. There is a good post here on the over valuation: http://senithomas.wordpress.com/2007/10/25/facebooks-over-valuation-the-20-farce/ Jeff,

What is the methodology behind the number? I have to totally disagree with you on this point.

There is a good post here on the over valuation:

http://senithomas.wordpress.com/2007/10/25/facebooks-over-valuation-the-20-farce/

]]> By: bwl zwei null » Facebook, Microsoft und der Deal des Jahres http://www.buzzmachine.com/2007/10/27/social-value/#comment-362355 bwl zwei null » Facebook, Microsoft und der Deal des Jahres Mon, 29 Oct 2007 08:01:52 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362355 [...] gibt sich Jeff Jarvis und übernimmt dazu die Argumentation von Paul Ginocchio, einem Analysten der Deutschen Bank, der [...] [...] gibt sich Jeff Jarvis und übernimmt dazu die Argumentation von Paul Ginocchio, einem Analysten der Deutschen Bank, der [...]

]]> By: Gerd Kamp http://www.buzzmachine.com/2007/10/27/social-value/#comment-362351 Gerd Kamp Mon, 29 Oct 2007 06:10:54 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362351 Slight typo: The referenced article gives a valuation of $962 not $964 Slight typo: The referenced article gives a valuation of $962 not $964

]]> By: Terry Heaton http://www.buzzmachine.com/2007/10/27/social-value/#comment-362332 Terry Heaton Sun, 28 Oct 2007 15:29:48 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362332 Jeff, I can't believe this is coming from you. Targeting based on observed behavior is one thing, but targeting outside Facebook based on private profile information is surely unethical. Follow the dots, man. Where do you draw the line? My clients are building their own networks with the intent to create local ad networks, the data from which will be used to target based on observed behavior. If they were to build local social networks and later use that information to target people along the network, I'd feel very ashamed of myself for creating such a monster. Again, where do you draw the line? Because what you're advocating is an utter lack of privacy as regards the Web. Follow the dots. Do you honestly want Madison Avenue or the government watching your every move with an instrument that carries not only your personal identity, but your gender, where you live, your martial and political status, sexual preference, age, where you work, where you went to school, the people you hang out with, the groups you belong to, and so forth? I strongly suggest you rethink your position. Terry Jeff, I can’t believe this is coming from you. Targeting based on observed behavior is one thing, but targeting outside Facebook based on private profile information is surely unethical. Follow the dots, man. Where do you draw the line?

My clients are building their own networks with the intent to create local ad networks, the data from which will be used to target based on observed behavior. If they were to build local social networks and later use that information to target people along the network, I’d feel very ashamed of myself for creating such a monster.

Again, where do you draw the line? Because what you’re advocating is an utter lack of privacy as regards the Web. Follow the dots. Do you honestly want Madison Avenue or the government watching your every move with an instrument that carries not only your personal identity, but your gender, where you live, your martial and political status, sexual preference, age, where you work, where you went to school, the people you hang out with, the groups you belong to, and so forth?

I strongly suggest you rethink your position.

Terry

]]> By: Jon Kay http://www.buzzmachine.com/2007/10/27/social-value/#comment-362319 Jon Kay Sun, 28 Oct 2007 05:53:58 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362319 I think the analyst is wrong. After all, with Facebook's current business, they're able to make their users be worth a 1/100th each year of what MS is paying. I posted that <a href="http://www.centristcoalition.com/blog/archives/003979.html" rel="nofollow">I think the deal is mostly to keep Goog out</a>. I think the analyst is wrong. After all, with Facebook’s current business, they’re able to make their users be worth a 1/100th each year of what MS is paying. I posted that I think the deal is mostly to keep Goog out.

]]> By: Delia http://www.buzzmachine.com/2007/10/27/social-value/#comment-362315 Delia Sun, 28 Oct 2007 04:18:47 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362315 Jeff, re:"Every single website targets" interesting statement... does craigslist target? Delia Jeff,

re:”Every single website targets”

interesting statement… does craigslist target?

Delia

]]> By: Delia http://www.buzzmachine.com/2007/10/27/social-value/#comment-362314 Delia Sun, 28 Oct 2007 04:11:19 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362314 re:"When Facebook uses the private information I give them in a play to target me when I’m away from Facebook, that’s a direction I don’t wish to be a part of." I think you are right, Terry... and I doubt people knowingly consented to Facebook basically using people's private information against *themselves* -- you'd think at some point they are going to feel they got tricked and just walk away... Delia P.S. I think a non-profit competitor to Facebook that would safeguard people's private information instead of abusing it would eventually put Facebook out of business... (just like a non-profit competitor to craigslist that would use the profits that have reached ridiculous levels on customer service and improvements instead of ending up in the shareholders' pockets would probably make craigslist irrelevant in time) D. re:”When Facebook uses the private information I give them in a play to target me when I’m away from Facebook, that’s a direction I don’t wish to be a part of.”

I think you are right, Terry… and I doubt people knowingly consented to Facebook basically using people’s private information against *themselves* — you’d think at some point they are going to feel they got tricked and just walk away…

Delia

P.S. I think a non-profit competitor to Facebook that would safeguard people’s private information instead of abusing it would eventually put Facebook out of business… (just like a non-profit competitor to craigslist that would use the profits that have reached ridiculous levels on customer service and improvements instead of ending up in the shareholders’ pockets would probably make craigslist irrelevant in time) D.

]]> By: PXLated http://www.buzzmachine.com/2007/10/27/social-value/#comment-362311 PXLated Sun, 28 Oct 2007 02:04:29 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362311 Sorry Jeff, it still sounds crazy. The newspaper figures are probably based on historical data whereas the Facebook figure is just a hope at this point. Whether they can monetize it and to what effect is yet to be determined. Sorry Jeff, it still sounds crazy. The newspaper figures are probably based on historical data whereas the Facebook figure is just a hope at this point. Whether they can monetize it and to what effect is yet to be determined.

]]> By: Matt W http://www.buzzmachine.com/2007/10/27/social-value/#comment-362309 Matt W Sun, 28 Oct 2007 01:03:16 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362309 Hi Jeff, Love your blog! Just one quick thing, I think the link you have in there is wrong, it points to a story about the LA Times launching a people finder. I think you wanted to link here: http://www.editorandpublisher.com/eandp/search/article_display.jsp?vnu_content_id=1003662798 Keep up the excellent work. -Matt Hi Jeff,

Love your blog!

Just one quick thing, I think the link you have in there is wrong, it points to a story about the LA Times launching a people finder. I think you wanted to link here:
http://www.editorandpublisher.com/eandp/search/article_display.jsp?vnu_content_id=1003662798

Keep up the excellent work.

-Matt

]]> By: Beta Alfa » Jarvis ger perspektiv pÃ¥ Facebooks prislapp http://www.buzzmachine.com/2007/10/27/social-value/#comment-362306 Beta Alfa » Jarvis ger perspektiv pÃ¥ Facebooks prislapp Sat, 27 Oct 2007 23:41:18 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362306 [...] Jeff Jarvis: Social value [...] [...] Jeff Jarvis: Social value [...]

]]> By: Jeff Jarvis http://www.buzzmachine.com/2007/10/27/social-value/#comment-362304 Jeff Jarvis Sat, 27 Oct 2007 22:32:19 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362304 Terry, Every single website targets. And in many cases, targeting is helpful - or at least marginally less irrelevant and irritating. How do you think the people you consult for will pay for their work? More efficient -- thus targeted -- advertising. Terry,
Every single website targets. And in many cases, targeting is helpful - or at least marginally less irrelevant and irritating. How do you think the people you consult for will pay for their work? More efficient — thus targeted — advertising.

]]> By: Terry Heaton http://www.buzzmachine.com/2007/10/27/social-value/#comment-362302 Terry Heaton Sat, 27 Oct 2007 21:23:38 +0000 http://www.buzzmachine.com/2007/10/27/social-value/#comment-362302 This is one of the few things I completely disagree with you about, Jeff. When Facebook uses the private information I give them in a play to target me when I'm away from Facebook, that's a direction I don't wish to be a part of. The love affair with Facebook's hype is about to come crashing down in a sinister form of greed. This is one of the few things I completely disagree with you about, Jeff. When Facebook uses the private information I give them in a play to target me when I’m away from Facebook, that’s a direction I don’t wish to be a part of. The love affair with Facebook’s hype is about to come crashing down in a sinister form of greed.

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