Comments on: Glam: The success of the network http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/ by Jeff Jarvis Sun, 06 Jul 2008 09:29:24 +0000 http://wordpress.org/?v=2.5.1 By: IDG Knowledge Hub : Blogs : The rise of ad networks…Jeff Jarvis commentary http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375263 IDG Knowledge Hub : Blogs : The rise of ad networks…Jeff Jarvis commentary Mon, 19 May 2008 19:18:35 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375263 [...] is why I say that the Glam model - whether that includes Glam itself or not only time will tell - is a key business model for the [...] [...] is why I say that the Glam model - whether that includes Glam itself or not only time will tell - is a key business model for the [...]

]]> By: A System of Loyalties and Protections « Co-render.com http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375260 A System of Loyalties and Protections « Co-render.com Mon, 19 May 2008 18:52:54 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375260 [...] largely feud-al societies, in the sense that they facilitate a good deal of communal fighting.  BuzzMachine describes the eco-system which backs all this healthy debate as a feudal society of  lords, [...] [...] largely feud-al societies, in the sense that they facilitate a good deal of communal fighting.  BuzzMachine describes the eco-system which backs all this healthy debate as a feudal society of  lords, [...]

]]> By: BuzzMachine » Blog Archive » Rise of the network, fall of the portal http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375239 BuzzMachine » Blog Archive » Rise of the network, fall of the portal Mon, 19 May 2008 14:05:04 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375239 [...] is why I say that the Glam model — whether that includes Glam itself or not only time will tell — is a key business [...] [...] is why I say that the Glam model — whether that includes Glam itself or not only time will tell — is a key business [...]

]]> By: Basic Thinking Blog | Glam.com: dezentrales Publishing http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-374669 Basic Thinking Blog | Glam.com: dezentrales Publishing Thu, 08 May 2008 09:18:06 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-374669 [...] 20 Mio USD 2007 umgesetzt haben. Mehr dazu: - Zwischendurch - Wikipedia - die Historie vom Glam - Buzzmachine Artikelzusatzinfos 1. Tags: content networks, glam.com, ideen, werbekonzepte 2. weitere Artikel [...] [...] 20 Mio USD 2007 umgesetzt haben. Mehr dazu: - Zwischendurch - Wikipedia - die Historie vom Glam - Buzzmachine Artikelzusatzinfos 1. Tags: content networks, glam.com, ideen, werbekonzepte 2. weitere Artikel [...]

]]> By: מי המלך? http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-373660 מי המלך? Mon, 21 Apr 2008 21:28:59 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-373660 [...] על ידי אחרים. לפחות על פי מקור אחד, בתוך שנה וחצי Glam עבר את האתר שנחשב למוביל בענף, iVillage, שמייצר תכנים [...] [...] על ידי אחרים. לפחות על פי מקור אחד, בתוך שנה וחצי Glam עבר את האתר שנחשב למוביל בענף, iVillage, שמייצר תכנים [...]

]]> By: KoopTech » Medien » Wie können Verlage Blogger angemessen bezahlen? http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-373613 KoopTech » Medien » Wie können Verlage Blogger angemessen bezahlen? Mon, 21 Apr 2008 09:11:02 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-373613 [...] die Glam selbst betreibt, generiert es 25 Prozent seines Umsatzes. Den CEO von Glam, Samir Arora, zitiert Jeff Jarvis mit folgenden [...] [...] die Glam selbst betreibt, generiert es 25 Prozent seines Umsatzes. Den CEO von Glam, Samir Arora, zitiert Jeff Jarvis mit folgenden [...]

]]> By: BuzzMachine » Blog Archive » CBS stations’ local ad network http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-371567 BuzzMachine » Blog Archive » CBS stations’ local ad network Mon, 17 Mar 2008 20:36:24 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-371567 [...] entertainment. This is pretty much just an ad network rather than a curated ad-and-content network like Glam. CBS intends to send the blogs some traffic, but unlike Glam, it’s not aggregating and [...] [...] entertainment. This is pretty much just an ad network rather than a curated ad-and-content network like Glam. CBS intends to send the blogs some traffic, but unlike Glam, it’s not aggregating and [...]

]]> By: Zwischendurch@Thorsten Boersma http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-369768 Zwischendurch@Thorsten Boersma Tue, 26 Feb 2008 02:09:47 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-369768 <strong>Wer ist eigentlich Glam Media - oder wie man mit Bloggern soviel Geld verdient, dass einem Investoren 85 Mio. $ geben...</strong> Seit heute ist Glam auch in Deutschland etwas bekannter, nachdem sich auch Burda an Glam Media beteiligt hat. Das 2003 gegründete Media-Netztwerk Glam Media bündelt eigene Internetseiten für Frauen und Lifestyle wie z.B. Glam.com mit einem sogena... Wer ist eigentlich Glam Media - oder wie man mit Bloggern soviel Geld verdient, dass einem Investoren 85 Mio. $ geben…

Seit heute ist Glam auch in Deutschland etwas bekannter, nachdem sich auch Burda an Glam Media beteiligt hat.

Das 2003 gegründete Media-Netztwerk Glam Media bündelt eigene Internetseiten für Frauen und Lifestyle wie z.B. Glam.com mit einem sogena…

]]> By: MediaBlog » Het grote plaatje en de kleine oplossingen http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-369257 MediaBlog » Het grote plaatje en de kleine oplossingen Sun, 17 Feb 2008 10:06:08 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-369257 [...] te zijn. Aan de financiele baas van PCM Interactieve Media probeerde ik uit te leggen hoe de dynamiek van online communities werkt en wat dat voor uitgevers als PIM [...] [...] te zijn. Aan de financiele baas van PCM Interactieve Media probeerde ik uit te leggen hoe de dynamiek van online communities werkt en wat dat voor uitgevers als PIM [...]

]]> By: BuzzMachine » Blog Archive » DLD: The network model http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-367328 BuzzMachine » Blog Archive » DLD: The network model Mon, 21 Jan 2008 16:29:18 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-367328 [...] of the most controversial posts I’ve ever written — politics and Dell aside — was about Glam and its network [...] [...] of the most controversial posts I’ve ever written — politics and Dell aside — was about Glam and its network [...]

]]> By: BuzzMachine » Blog Archive » Halfway ’round the track http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-366170 BuzzMachine » Blog Archive » Halfway ’round the track Wed, 02 Jan 2008 21:32:08 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-366170 [...] content onto my newspaper sites where I’d also sell ads and share revenue there, too (the Glam model). Then I’d still have the benefit of his best-of-breed coverage — doing what I did best [...] [...] content onto my newspaper sites where I’d also sell ads and share revenue there, too (the Glam model). Then I’d still have the benefit of his best-of-breed coverage — doing what I did best [...]

]]> By: Brooks Jordan » Blog Archive » Glam Fitness http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-364924 Brooks Jordan » Blog Archive » Glam Fitness Mon, 10 Dec 2007 18:22:38 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-364924 [...] think a “do what you do best and link to the rest” model, illustrated nicely in the post by Jeff Jarvis, might [...] [...] think a “do what you do best and link to the rest” model, illustrated nicely in the post by Jeff Jarvis, might [...]

]]> By: Culturite http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-364920 Culturite Mon, 10 Dec 2007 17:33:44 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-364920 Thanks for your post Jeff. I've been thinking along similar lines, with respect to the need for tools that enable and emphasize the work of curating content vs. creating it. I wonder if the shift will happen first with businesses deploying a networked content model and then be applied to users? Thanks for your post Jeff. I’ve been thinking along similar lines, with respect to the need for tools that enable and emphasize the work of curating content vs. creating it. I wonder if the shift will happen first with businesses deploying a networked content model and then be applied to users?

]]> By: Puntila 2.0 – die neuen Gutsherren des WWW at viralmythen http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-364493 Puntila 2.0 – die neuen Gutsherren des WWW at viralmythen Wed, 05 Dec 2007 10:11:40 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-364493 [...] eine faire Beteiligung der Blogger an den mit Hilfe ihrer Inhalte erzielten Werbeeinnahmen (das Glam-Modell: »Glam finds the good blogs and creates a relationship. It features good content from them on [...] [...] eine faire Beteiligung der Blogger an den mit Hilfe ihrer Inhalte erzielten Werbeeinnahmen (das Glam-Modell: »Glam finds the good blogs and creates a relationship. It features good content from them on [...]

]]> By: Brazen Careerist » Blog Archive » Entreprenews of the Week http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-364280 Brazen Careerist » Blog Archive » Entreprenews of the Week Sat, 01 Dec 2007 21:27:34 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-364280 [...] Plugin This is a nifty little plugin that makes Tumbling through Wordpress a piece of cake. Glam: The success of the network Jeff Jarvis analyzes the success of the Glam media network and how it compares to traditional [...] [...] Plugin This is a nifty little plugin that makes Tumbling through Wordpress a piece of cake. Glam: The success of the network Jeff Jarvis analyzes the success of the Glam media network and how it compares to traditional [...]

]]> By: Teaching Online Journalism » Are you networking, in all the right ways? http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363997 Teaching Online Journalism » Are you networking, in all the right ways? Tue, 27 Nov 2007 19:06:29 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363997 [...] Jarvis has fallen in love with Glam and written rather a lot about it. Here’s the core post, with an excellent illustration that tells the whole story: Glam is a content network. … Glam [...] [...] Jarvis has fallen in love with Glam and written rather a lot about it. Here’s the core post, with an excellent illustration that tells the whole story: Glam is a content network. … Glam [...]

]]> By: The Bitt » Glam - Network Power Discussion http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363760 The Bitt » Glam - Network Power Discussion Sat, 24 Nov 2007 00:29:40 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363760 [...] great post on the Buzzmachine by Jeff Jarvis discusses Glam’s networked business model. Michael Arrington over at TechCrunch offers a counter view arguing that since they don’t own [...] [...] great post on the Buzzmachine by Jeff Jarvis discusses Glam’s networked business model. Michael Arrington over at TechCrunch offers a counter view arguing that since they don’t own [...]

]]> By: Glam-normous Network Effect? « A Fuller View http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363512 Glam-normous Network Effect? « A Fuller View Mon, 19 Nov 2007 15:47:45 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363512 [...] November 2007 · No Comments I read about this is today’s printed Guardian. The original post by Jeff Jarvis is a very interesting piece. The model that Glam are using sounds like a very solid one for all [...] [...] November 2007 · No Comments I read about this is today’s printed Guardian. The original post by Jeff Jarvis is a very interesting piece. The model that Glam are using sounds like a very solid one for all [...]

]]> By: Entreprenews of the Week -- Young Go Getter http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363428 Entreprenews of the Week -- Young Go Getter Sat, 17 Nov 2007 22:57:53 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363428 [...] Glam: The success of the network Jeff Jarvis analyzes the success of the Glam media network and how it compares to traditional media. [...] [...] Glam: The success of the network Jeff Jarvis analyzes the success of the Glam media network and how it compares to traditional media. [...]

]]> By: SplashCast: Channel Yourself Across the Web http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363388 SplashCast: Channel Yourself Across the Web Sat, 17 Nov 2007 03:08:31 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363388 [...] Jeff Jarvis wrote an excellent post about Glam. He argues that more social networks would be smart to follow the Glam model. Do what you do best and link to the rest. Curate “best of” content from the blogosphere and other content sites. Develop a platform. Watch your network explode. [...] [...] Jeff Jarvis wrote an excellent post about Glam. He argues that more social networks would be smart to follow the Glam model. Do what you do best and link to the rest. Curate “best of” content from the blogosphere and other content sites. Develop a platform. Watch your network explode. [...]

]]> By: Rick Monihan http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363329 Rick Monihan Thu, 15 Nov 2007 15:33:44 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363329 I wouldn't count iVillage out just yet, assuming they can alter their business model quickly. Even if they can't there are many advertisers who place a great deal of stock in the business model they've created. After all, Yahoo is still in business... Still, the Glam model is an excellent one and follows the path of good common sense, with regard to reaching users. It provides a valuable service, keeps them active and interested, and ultimately that provides value to advertisers. Unfortunately, advertisers are still primarily looking for numbers. Glam has reached a point where the business model is delivering these numbers. Many other networks are still not there yet, and may never be. That doesn't make the model wrong, it is clearly an indication of good execution. As a non-fan of the Yahoo model (bombardment with advertising is a terrible turn off in the web experience), I have stated for years that Yahoo "poisoned the well" for web advertising when the bubble burst the first time. They ramped up their ad clutter to a degree which allowed them to drop rates and steal total revenue. Unfortunately, they haven't gone back to fix that. As a result, many sites still work on the premise that adding another ad position or increasing their promotional capabilities is the way to go. I'd prefer to sell a clean site, or network of sites, with reduced clutter and a clearer message. While it may not generate the MOST revenue, it will generate the best CPMs (and ultimately an optimal amount of revenue). Shane Vaughn is correct about the fragmented nature of many sites needing to reach advertisers, as well as the need for the network to add value. Most networks do NOT add value, and are created to generate revenue for sites. Nothing more (though they may claim more). The concept of reaching a broad audience via a network is good concept, it just has to be applied properly. I wouldn’t count iVillage out just yet, assuming they can alter their business model quickly. Even if they can’t there are many advertisers who place a great deal of stock in the business model they’ve created. After all, Yahoo is still in business…

Still, the Glam model is an excellent one and follows the path of good common sense, with regard to reaching users. It provides a valuable service, keeps them active and interested, and ultimately that provides value to advertisers.

Unfortunately, advertisers are still primarily looking for numbers. Glam has reached a point where the business model is delivering these numbers. Many other networks are still not there yet, and may never be. That doesn’t make the model wrong, it is clearly an indication of good execution.

As a non-fan of the Yahoo model (bombardment with advertising is a terrible turn off in the web experience), I have stated for years that Yahoo “poisoned the well” for web advertising when the bubble burst the first time. They ramped up their ad clutter to a degree which allowed them to drop rates and steal total revenue. Unfortunately, they haven’t gone back to fix that. As a result, many sites still work on the premise that adding another ad position or increasing their promotional capabilities is the way to go. I’d prefer to sell a clean site, or network of sites, with reduced clutter and a clearer message. While it may not generate the MOST revenue, it will generate the best CPMs (and ultimately an optimal amount of revenue).

Shane Vaughn is correct about the fragmented nature of many sites needing to reach advertisers, as well as the need for the network to add value. Most networks do NOT add value, and are created to generate revenue for sites. Nothing more (though they may claim more).
The concept of reaching a broad audience via a network is good concept, it just has to be applied properly.

]]> By: Jarvis Coffin http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363244 Jarvis Coffin Wed, 14 Nov 2007 14:27:04 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363244 There are countless stories like Glam's emerging in the marketplace that demonstrate the industry is finally, after a dozen years, seeing the Internet through the eyes of the users. That is the underlying significance of the Glam slide: it's not about them. This is why they will succeed vs. iVillage, as will everyone else that puts the consumer first in the new media equation. There are countless stories like Glam’s emerging in the marketplace that demonstrate the industry is finally, after a dozen years, seeing the Internet through the eyes of the users. That is the underlying significance of the Glam slide: it’s not about them. This is why they will succeed vs. iVillage, as will everyone else that puts the consumer first in the new media equation.

]]> By: Debbie Galant http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363234 Debbie Galant Wed, 14 Nov 2007 05:17:00 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363234 Interesting, but darn if that chart doesn't look like a really bad mammogram! Interesting, but darn if that chart doesn’t look like a really bad mammogram!

]]> By: O futuro da mídia é? « Innovation Economics http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363227 O futuro da mídia é? « Innovation Economics Wed, 14 Nov 2007 01:04:09 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363227 [...] Veja o artigo completo –> Glam, the success of the network! [...] [...] Veja o artigo completo –> Glam, the success of the network! [...]

]]> By: yardley.ca / dash » A bird in the hand… http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363220 yardley.ca / dash » A bird in the hand… Tue, 13 Nov 2007 21:14:44 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-363220 [...] is worth two in your network. Or maybe ten. Anyhow, I’m enjoying Niki’s criticism of Jeff Jarvis on Glam. Not saying an ad network isn’t a fine business, especially if it’s got a large [...] [...] is worth two in your network. Or maybe ten. Anyhow, I’m enjoying Niki’s criticism of Jeff Jarvis on Glam. Not saying an ad network isn’t a fine business, especially if it’s got a large [...]

]]>