Comments on: Glam: The success of the network http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/ by Jeff Jarvis Fri, 10 Feb 2012 13:40:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Week Five Recap, Week Six Preview « New Media Entrepreneurship http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-445294 Week Five Recap, Week Six Preview « New Media Entrepreneurship Sun, 06 Mar 2011 02:52:08 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-445294 [...] Glam: The Success of the Network, by Jeff Jarvis, Buzzmachine blog post (2007)—Interesting look at a pioneering advertising network for content sites, including the famous “pizza” diagram of ad networks. [...] [...] Glam: The Success of the Network, by Jeff Jarvis, Buzzmachine blog post (2007)—Interesting look at a pioneering advertising network for content sites, including the famous “pizza” diagram of ad networks. [...]

]]> By: Build Online Communities, Not Web Pages | Online Business Zen http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-428474 Build Online Communities, Not Web Pages | Online Business Zen Fri, 15 Oct 2010 20:36:21 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-428474 [...] Glam: The success of the network « BuzzMachine – I have been arguing for as long as anyone would listen that the future of media is less about products and more about networks. It’s so nice to be proven right. Recently, Samir Arora, CEO of Glam, visited to talk about his success story … [...] [...] Glam: The success of the network « BuzzMachine – I have been arguing for as long as anyone would listen that the future of media is less about products and more about networks. It’s so nice to be proven right. Recently, Samir Arora, CEO of Glam, visited to talk about his success story … [...]

]]> By: jfgrissom http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-426273 jfgrissom Tue, 28 Sep 2010 04:32:53 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-426273 Hi Jeff, Really interesting read you've put together here... This concept that iVillage follows the old advertising modeled after Yahoo! and Glam follows a much more contemporary model is an interesting paradigm to see through. I would argue that iVillage (ala Yahoo's model) operates much like old TV and Radio... They are the voice in controll of the advertising. Glam's network, was only made possible by creating human connections (Seth Godin's explanation of the "curation model") first then mutual exploitation (not meant in a demeaning way). Each party had something to gain... the blogs had a chance to get an advertiser that also supported them by utilizing their best content. Glam picked up the bloggers audience, and this back and forth exchange of good content, income opportunity, and social proof is pretty powerful stuff it would seem... It sheds completely different light on these two models... Great great great article... thanks for sharing it... Sincerely, Jay Hi Jeff,

Really interesting read you’ve put together here… This concept that iVillage follows the old advertising modeled after Yahoo! and Glam follows a much more contemporary model is an interesting paradigm to see through.

I would argue that iVillage (ala Yahoo’s model) operates much like old TV and Radio… They are the voice in controll of the advertising.

Glam’s network, was only made possible by creating human connections (Seth Godin’s explanation of the “curation model”) first then mutual exploitation (not meant in a demeaning way).

Each party had something to gain… the blogs had a chance to get an advertiser that also supported them by utilizing their best content. Glam picked up the bloggers audience, and this back and forth exchange of good content, income opportunity, and social proof is pretty powerful stuff it would seem…

It sheds completely different light on these two models…

Great great great article… thanks for sharing it…

Sincerely,
Jay

]]> By: Glam: The success of the network | PROREBEL MEDIA http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-424747 Glam: The success of the network | PROREBEL MEDIA Tue, 14 Sep 2010 16:25:33 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-424747 [...] dari Glam Media, salah satunya ide tentang jaringannya, berikut adalah sebuah postingan dari Jeff Jarvis seorang pemikir internet-saya suka menyebutnya begitu yang berargumentasi tentang ide jaringan dari [...] [...] dari Glam Media, salah satunya ide tentang jaringannya, berikut adalah sebuah postingan dari Jeff Jarvis seorang pemikir internet-saya suka menyebutnya begitu yang berargumentasi tentang ide jaringan dari [...]

]]> By: Sally O'Conor http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-415709 Sally O'Conor Mon, 07 Jun 2010 17:55:48 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-415709 That really is a neat model. It is really easy for businesses to get caught up in defining themselves one way for years and not see the world changing around them. In your example, you listed Glam as having looked at their niche and instead of defining themselves as a content provider, they decided to sculpt their sites around being a curator of content, which led them to being a "platform." I feel that is very important in figuring out how to best serve the customer (visitor) because that shows what you need to work on developing to increase the user experience. That really is a neat model. It is really easy for businesses to get caught up in defining themselves one way for years and not see the world changing around them.

In your example, you listed Glam as having looked at their niche and instead of defining themselves as a content provider, they decided to sculpt their sites around being a curator of content, which led them to being a “platform.”

I feel that is very important in figuring out how to best serve the customer (visitor) because that shows what you need to work on developing to increase the user experience.

]]> By: iTitans - Superior Web, Graphic, Logo and Advergame Development || SEO Specialists || Search Engine Marketing Consultants http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-414678 iTitans - Superior Web, Graphic, Logo and Advergame Development || SEO Specialists || Search Engine Marketing Consultants Sun, 23 May 2010 07:28:59 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-414678 [...] Glam: The success of the network « BuzzMachine – I have been arguing for as long as anyone would listen that the future of media is less about products and more about networks. It’s so nice to be proven right. Recently, Samir Arora, CEO of Glam, visited to talk about his success story … Comments (0) [...] [...] Glam: The success of the network « BuzzMachine – I have been arguing for as long as anyone would listen that the future of media is less about products and more about networks. It’s so nice to be proven right. Recently, Samir Arora, CEO of Glam, visited to talk about his success story … Comments (0) [...]

]]> By: » Glam: The success of the network | BuzzMachine YABOYA Media http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-413465 » Glam: The success of the network | BuzzMachine YABOYA Media Tue, 04 May 2010 20:08:41 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-413465 [...] the way, earns about 30 percent of its revenue through its O&O properties, Arora said. [LATER: See Capn Ken in the comments for more complete figures.] Glam earns 20-25 percent through its O&Os. [...] [...] the way, earns about 30 percent of its revenue through its O&O properties, Arora said. [LATER: See Capn Ken in the comments for more complete figures.] Glam earns 20-25 percent through its O&Os. [...]

]]> By: How Tribune Co. plans to rid itself of SEO-killing duplicate content » Nieman Journalism Lab http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-401011 How Tribune Co. plans to rid itself of SEO-killing duplicate content » Nieman Journalism Lab Tue, 08 Sep 2009 13:01:57 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-401011 [...] the one to judge, it sounds like a neat trick. As news organizations of all sizes act more like networks, they’ll need to make sure that syndication doesn’t, paradoxically, cannibalize their [...] [...] the one to judge, it sounds like a neat trick. As news organizations of all sizes act more like networks, they’ll need to make sure that syndication doesn’t, paradoxically, cannibalize their [...]

]]> By: CO-trenden « Nu! Och sen? http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-394683 CO-trenden « Nu! Och sen? Tue, 19 May 2009 09:42:27 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-394683 [...] http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/ [...] [...] http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/ [...]

]]> By: The Network is the Computer, The Network of Conversations is the Message « Social Media Marketing, Thoughts, Facts & Data http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-392404 The Network is the Computer, The Network of Conversations is the Message « Social Media Marketing, Thoughts, Facts & Data Wed, 01 Apr 2009 19:02:09 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-392404 [...] good example of the network paradigm advantage is Glam ( as in this excellent old story from J Jarvis), which has capture a  huge audience and value by [...] [...] good example of the network paradigm advantage is Glam ( as in this excellent old story from J Jarvis), which has capture a  huge audience and value by [...]

]]> By: L.A. Times should shut off its presses, Politico should network, and other advice from Jeff Jarvis » Nieman Journalism Lab » Pushing to the Future of Journalism http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-391725 L.A. Times should shut off its presses, Politico should network, and other advice from Jeff Jarvis » Nieman Journalism Lab » Pushing to the Future of Journalism Thu, 12 Mar 2009 14:44:30 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-391725 [...] Politico is supporting their content. That blogger is, in turn, promoting Politico. It’s the Glam model brought to serious [...] [...] Politico is supporting their content. That blogger is, in turn, promoting Politico. It’s the Glam model brought to serious [...]

]]> By: Jeff Jarvis http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-390502 Jeff Jarvis Thu, 12 Feb 2009 13:00:56 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-390502 It's the only version I still have It’s the only version I still have

]]> By: Karsten Schmidt http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-390499 Karsten Schmidt Thu, 12 Feb 2009 10:51:38 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-390499 Jeff, do you have the chart in a better quality for me? I like to take it for a presentation at the www.wordcamp.de Yours Karsten Jeff,
do you have the chart in a better quality for me? I like to take it for a presentation at the http://www.wordcamp.de
Yours Karsten

]]> By: New business models for print publishers » Branded Channels http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-389831 New business models for print publishers » Branded Channels Mon, 26 Jan 2009 21:44:43 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-389831 [...] Glam Model (Sounds like branded channels to me!) [...] [...] Glam Model (Sounds like branded channels to me!) [...]

]]> By: The Efficiency of Internet Advertising (A Eficiência da Propaganda na Internet) « JCC.COM http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-389669 The Efficiency of Internet Advertising (A Eficiência da Propaganda na Internet) « JCC.COM Wed, 21 Jan 2009 18:59:19 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-389669 [...] Networks. I harp tiresomely on the Glam model but I do believe that news organizations cannot own all they do and will reach scale with less cost [...] [...] Networks. I harp tiresomely on the Glam model but I do believe that news organizations cannot own all they do and will reach scale with less cost [...]

]]> By: El nuevo escenario informativo (Jeff Jarvis, 24/11/08) : Centro de Estudios de Medios http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-386207 El nuevo escenario informativo (Jeff Jarvis, 24/11/08) : Centro de Estudios de Medios Thu, 27 Nov 2008 18:48:14 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-386207 [...] que surjan pequeños Glams locales que den apoyo a los miembros de las redes sociales (ingresos publicitarios, contenido, [...] [...] que surjan pequeños Glams locales que den apoyo a los miembros de las redes sociales (ingresos publicitarios, contenido, [...]

]]> By: Links zur Sitzung am 26. November « Journalismus und so… http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-386165 Links zur Sitzung am 26. November « Journalismus und so… Wed, 26 Nov 2008 21:19:40 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-386165 [...] wurden: Diskussion über die “Big Idea” Pedigree Zeit: historische Altstädte Glam: Do what you can do best and link to the rest Für eine neue Poesie der Neugier [...] [...] wurden: Diskussion über die “Big Idea” Pedigree Zeit: historische Altstädte Glam: Do what you can do best and link to the rest Für eine neue Poesie der Neugier [...]

]]> By: A scenario for news (Jeff Jarvis, Buzz Machine, 24/11/08) : Centro de Estudios de Medios http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-386068 A scenario for news (Jeff Jarvis, Buzz Machine, 24/11/08) : Centro de Estudios de Medios Mon, 24 Nov 2008 21:31:16 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-386068 [...] I hope emerges are small, local Glams that provide support to members of the networks - ad revenue, content, promotion, training - so [...] [...] I hope emerges are small, local Glams that provide support to members of the networks – ad revenue, content, promotion, training – so [...]

]]> By: BuzzMachine » Blog Archive » A scenario for news http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-385982 BuzzMachine » Blog Archive » A scenario for news Sun, 23 Nov 2008 19:16:48 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-385982 [...] I hope emerges are small, local Glams that provide support to members of the networks - ad revenue, content, promotion, training - so [...] [...] I hope emerges are small, local Glams that provide support to members of the networks – ad revenue, content, promotion, training – so [...]

]]> By: Für eine neue Poesie der Neugier: Das Web verändert den Journalismus – nicht nur online | CARTA http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-384956 Für eine neue Poesie der Neugier: Das Web verändert den Journalismus – nicht nur online | CARTA Mon, 03 Nov 2008 19:41:11 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-384956 [...] es auf, da gute, interessante Information im Internet schnell im Überangebot untergeht. „Do what you can do best and link to the rest“: Das Auffinden und Präsentieren interessanten Materials ist ein Mehrwert, mit dem man [...] [...] es auf, da gute, interessante Information im Internet schnell im Überangebot untergeht. „Do what you can do best and link to the rest“: Das Auffinden und Präsentieren interessanten Materials ist ein Mehrwert, mit dem man [...]

]]> By: Post 11: Sunday 12 October 2008 | Margaret's 3rd year journalism blog http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-384641 Post 11: Sunday 12 October 2008 | Margaret's 3rd year journalism blog Sun, 26 Oct 2008 08:05:02 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-384641 [...] then went to another one of his blogs about business models (http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/), where I found an interesting chart and [...] [...] then went to another one of his blogs about business models (http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/), where I found an interesting chart and [...]

]]> By: Le baromètre de la conversation | Window on the Media http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-378658 Le baromètre de la conversation | Window on the Media Sun, 06 Jul 2008 09:38:34 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-378658 [...] encore une place très modeste aux blogs, qui devraient être leurs pièces maîtresses dans un marché de l’information atomisé. [...] [...] encore une place très modeste aux blogs, qui devraient être leurs pièces maîtresses dans un marché de l’information atomisé. [...]

]]> By: IDG Knowledge Hub : Blogs : The rise of ad networks…Jeff Jarvis commentary http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375263 IDG Knowledge Hub : Blogs : The rise of ad networks…Jeff Jarvis commentary Mon, 19 May 2008 19:18:35 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375263 [...] is why I say that the Glam model - whether that includes Glam itself or not only time will tell - is a key business model for the [...] [...] is why I say that the Glam model - whether that includes Glam itself or not only time will tell – is a key business model for the [...]

]]> By: A System of Loyalties and Protections « Co-render.com http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375260 A System of Loyalties and Protections « Co-render.com Mon, 19 May 2008 18:52:54 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375260 [...] largely feud-al societies, in the sense that they facilitate a good deal of communal fighting.  BuzzMachine describes the eco-system which backs all this healthy debate as a feudal society of  lords, [...] [...] largely feud-al societies, in the sense that they facilitate a good deal of communal fighting.  BuzzMachine describes the eco-system which backs all this healthy debate as a feudal society of  lords, [...]

]]> By: BuzzMachine » Blog Archive » Rise of the network, fall of the portal http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375239 BuzzMachine » Blog Archive » Rise of the network, fall of the portal Mon, 19 May 2008 14:05:04 +0000 http://www.buzzmachine.com/2007/11/12/glam-the-success-of-the-network/#comment-375239 [...] is why I say that the Glam model — whether that includes Glam itself or not only time will tell — is a key business [...] [...] is why I say that the Glam model — whether that includes Glam itself or not only time will tell — is a key business [...]

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