Comments on: The fight for world domination http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/ by Jeff Jarvis Sun, 06 Jul 2008 09:04:35 +0000 http://wordpress.org/?v=2.5.1 By: David Cushman http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-364117 David Cushman Thu, 29 Nov 2007 12:43:32 +0000 http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-364117 I think all these kind of metrics count for very little in a networked world. Surely its not the number of unique users you have - that is a very simple broadcast way of measuring the value. It's more important to understand how connected those users are - how much they are contributing rather than consuming content, creating mash-ups of ideas etc. Measures which captured something of this would tell me which brand offered more value. I think all these kind of metrics count for very little in a networked world. Surely its not the number of unique users you have - that is a very simple broadcast way of measuring the value. It’s more important to understand how connected those users are - how much they are contributing rather than consuming content, creating mash-ups of ideas etc. Measures which captured something of this would tell me which brand offered more value.

]]> By: British Invasion 2.0 http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-364048 British Invasion 2.0 Wed, 28 Nov 2007 15:37:04 +0000 http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-364048 [...] Earlier this week guardian.com toppled nytimes.com as the most popular newspaper website. “With 18.4 million users in October, the Guardian was ahead of nytimes.com, which registered 17.5 million users in the same period, according to Nielsen / NetRatings” via Buzzmachine [...] [...] Earlier this week guardian.com toppled nytimes.com as the most popular newspaper website. “With 18.4 million users in October, the Guardian was ahead of nytimes.com, which registered 17.5 million users in the same period, according to Nielsen / NetRatings” via Buzzmachine [...]

]]> By: Jon http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-364038 Jon Wed, 28 Nov 2007 10:47:27 +0000 http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-364038 The sun never sets on the British empire - God doesn't trust the British in the dark. The sun never sets on the British empire - God doesn’t trust the British in the dark.

]]> By: peter http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363994 peter Tue, 27 Nov 2007 17:38:04 +0000 http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363994 poor show all round. The Guardian is a totally biased left-wing rag. Case in point: continued promotion of harrowing anti sex-slave videos from feminist harridan Emma Thompson with absolutely no room for the slave traffickers to present their side of the story. poor show all round. The Guardian is a totally biased left-wing rag. Case in point: continued promotion of harrowing anti sex-slave videos from feminist harridan Emma Thompson with absolutely no room for the slave traffickers to present their side of the story.

]]> By: Joseph Davidson http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363925 Joseph Davidson Tue, 27 Nov 2007 02:25:54 +0000 http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363925 I starting reading the British press online during the run-up to Iraq war, because the American press, including the New York Times fell flat on their faces, accepting Bush's transparent lies at face value. The Brits gave us another perspective. I still look overseas for more balanced news. I starting reading the British press online during the run-up to Iraq war, because the American press, including the New York Times fell flat on their faces, accepting Bush’s transparent lies at face value. The Brits gave us another perspective. I still look overseas for more balanced news.

]]> By: Reads of the day « The Big Deal http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363889 Reads of the day « The Big Deal Mon, 26 Nov 2007 19:45:39 +0000 http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363889 [...] Buzzmachine - The fight for world domination [...] [...] Buzzmachine - The fight for world domination [...]

]]> By: Simon Owens http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363839 Simon Owens Mon, 26 Nov 2007 02:37:38 +0000 http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363839 I thought it odd too that they were using two different metric systems to compare traffic, though for some reason it didn't click with me that the Nielsen figures are US-only. I thought it odd too that they were using two different metric systems to compare traffic, though for some reason it didn’t click with me that the Nielsen figures are US-only.

]]> By: Bobbie Johnson http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363829 Bobbie Johnson Sun, 25 Nov 2007 22:08:00 +0000 http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363829 Disclosure: I work for the Guardian I don't even think this is an analytics issue (though web analytics are notoriously ropey). The actual problem with this argument is that it's based on two different data sets. The Nielsen figures for the NYTimes are US-only, while the ABCe figures for the Guardian are international totals. As it goes, the Guardian draws - if I remember correctly - around a third of its audience from the US, meaning the comparative figure is actually either 17.5m (NYT) v 6m (approx for Guardian) or 18.4m (Guardian) v whatever NYTimes.com gets overall (I can't find a reliable indicator for that). Regardless, it's interesting to note that if those figures are correct, the Guardian is the fourth biggest newspaper site in America. Only the NYT, USA Today (9.4m) and Washington Post (8.7m) are ahead. The WSJ and LA Times both get 5.8m American readers, according to Nielsen. http://icanhaz.com/news Disclosure: I work for the Guardian

I don’t even think this is an analytics issue (though web analytics are notoriously ropey). The actual problem with this argument is that it’s based on two different data sets.

The Nielsen figures for the NYTimes are US-only, while the ABCe figures for the Guardian are international totals. As it goes, the Guardian draws - if I remember correctly - around a third of its audience from the US, meaning the comparative figure is actually either 17.5m (NYT) v 6m (approx for Guardian) or 18.4m (Guardian) v whatever NYTimes.com gets overall (I can’t find a reliable indicator for that).

Regardless, it’s interesting to note that if those figures are correct, the Guardian is the fourth biggest newspaper site in America. Only the NYT, USA Today (9.4m) and Washington Post (8.7m) are ahead. The WSJ and LA Times both get 5.8m American readers, according to Nielsen.

http://icanhaz.com/news

]]> By: Garbanzo http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363824 Garbanzo Sun, 25 Nov 2007 19:16:44 +0000 http://www.buzzmachine.com/2007/11/25/the-fight-for-world-domination/#comment-363824 There are enough problems with comparing sites in the US based on notoriously flawed panel-based website analytics. Comparing two sites with primary audiences in two countries likely being counted by two different methodologies (or even firms) impugns the credibility of this claim. Show me in-house analytics reports that back this up and that's a different story. There are enough problems with comparing sites in the US based on notoriously flawed panel-based website analytics. Comparing two sites with primary audiences in two countries likely being counted by two different methodologies (or even firms) impugns the credibility of this claim. Show me in-house analytics reports that back this up and that’s a different story.

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