- That’s why we’ve built ‘Addiply’ onto our MFW sites; gives publisher the opportunity to free up his own ad PPC space for highly-targetted local advertising and gives the advertiser the chance to place said highly-targetted local ad without entrusting that decision (and cost) to a third party.

As an advertiser you ought to know yourself where your own customers are likely to linger most web-wise.

In general, I am not in favor of targeting advertising, at least not on an “individual” basis. When I open a site about cars, getting ads about [auto] insurance etc. makes sense. But in today’s world, unless I clear cookies if I then open a life insurance site I get ads about buying cars or auto parts. This is what needs to change, and probably not by altering to put up “context” ads for health/home/nautical insurance. Frankly, I”d rather see random selection: I might see an ad for something I had not thought of but which is interesting. Best might be a percentage of individual/context with some random selection of advertising.

Why do you think that?

> it’s the publisher who best understands the audience and the context

Publishers are in a position to understand the audience and context better than Google but that doesn’t mean that they do. Each of them has to do the work to understand their audience. Google has more information about the audience (because Google gets to look at them elsewhere) and any work that it does to understand them applies to every publiser’s audience.

Also, Google knows far more of the available advertisers.