I went to Aftonbladet.se, the site of the large Swedish tabloid, to check out what Martin Stabe pointed me to: the impact of a paper’s site adding blog links to those bloggers. It’s a nice feature with popup profiles of the bloggers at each link.
But I discovered something even more interesting: We’ve heard news sites preach the gospel of making “every page a home page” since readers more and more are coming into content directly from search and links and not from a packaged home page. This presents the challenge of how to promote and lure readers to more content.
Well, Aftonbladet seems to have taken the every-page-a-home-page strategy quite literally: As I clicked around from story to story, the bottom half of each page was filled with the content from the home page. The home page followed me around, trying to tempt me to try something else they’d packaged and recommended.
[...] Startbladet. Det började med att Media Culpa skrev om Aftonbladets trafik till Blogg.se. Martin Strabe fångade bollen och spelade vidare den till Jeff Jarvis på BuzzMachine. [...]
Still, even if my eyes survive this site, it requires quite some scrolling. And scrolling is also terrible. I guess the back-button is easier.
the oft-times OVERLOOKED back-button…
Just what the world needs: more links to gorgeous naked Swedes!
[...] Every page a home page (by Jeff Jarvis) We’ve heard news sites preach the gospel of making “every page a home page†since readers more and more are coming into content directly from search and links and not from a packaged home page… Well, Aftonbladet seems to have taken the every-page-a-home-page strategy quite literally: As I clicked around from story to story, the bottom half of each page was filled with the content from the home page. The home page followed me around, trying to tempt me to try something else they’d packaged and recommended. [...]
Danish newspaper Berlingske Tidende is doing the same, but more elegantly, I think.
Similar thing here in Estonia where Postimees does the same. Example: http://www.postimees.ee/171207/esileht/siseuudised/301882_1.php?venemaa-eestlastel-sai-eestlusest-pronkssoduri-tottu-korini
Both Aftonbladet and Postimees are owned by Scandinavian Schibsted http://www.schibsted.com/