Comments on: If airlines became publishers http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/ by Jeff Jarvis Sun, 20 Jul 2008 21:37:08 +0000 http://wordpress.org/?v=2.5.1 By: Philip Trippenbach http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366446 Philip Trippenbach Mon, 07 Jan 2008 17:05:39 +0000 http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366446 This all sounds like a great idea. I'm all for livening up my trans-oceanic flight with a couple of networked games. But what if one of the games is crashing the plane? http://www.wired.com/politics/security/news/2008/01/dreamliner_security It's not an argument against, but there are issues that need to be resolved here before we link up the passengers' computing power and the plane's electronics . . . This all sounds like a great idea. I’m all for livening up my trans-oceanic flight with a couple of networked games.

But what if one of the games is crashing the plane?

http://www.wired.com/politics/security/news/2008/01/dreamliner_security

It’s not an argument against, but there are issues that need to be resolved here before we link up the passengers’ computing power and the plane’s electronics . . .

]]> By: Martin http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366395 Martin Sun, 06 Jan 2008 11:07:55 +0000 http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366395 Jeff, I think that is a great idea and might become a reality in the near future. Slowly but surely main stream companies are begging to under stand the potential of tapping into the consumer data base. The CGM (consumer generated media) movement that was boosted by web 2.0 websites and platforms has gone mainstream. Having passengers provide insight and tips right after leaving their travel destination provides fresh and accurate info that could be highly valuable for other travelers. In addition, what better time to write about and recommend places you liked then on a plane ride back home. www.cgm.trends.com Jeff,
I think that is a great idea and might become a reality in the near future. Slowly but surely main stream companies are begging to under stand the potential of tapping into the consumer data base. The CGM (consumer generated media) movement that was boosted by web 2.0 websites and platforms has gone mainstream.
Having passengers provide insight and tips right after leaving their travel destination provides fresh and accurate info that could be highly valuable for other travelers. In addition, what better time to write about and recommend places you liked then on a plane ride back home.

http://www.cgm.trends.com

]]> By: Sean ONeill http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366324 Sean ONeill Fri, 04 Jan 2008 17:11:26 +0000 http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366324 Budget Travel's blog is spreading the meme here: http://current.newsweek.com/budgettravel/2008/01/the_unintended_effect_of_infli.html Budget Travel’s blog is spreading the meme here:
http://current.newsweek.com/budgettravel/2008/01/the_unintended_effect_of_infli.html

]]> By: “What do my customers know and how do I help them share that?” - Making Travel Guides Social « Chasing the Southern Cross http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366290 “What do my customers know and how do I help them share that?” - Making Travel Guides Social « Chasing the Southern Cross Fri, 04 Jan 2008 05:31:05 +0000 http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366290 [...] 3, 2008 Earlier today Jeff Jarvis posted about how travel publishers are still struggling to figure out how to use the web to their [...] [...] 3, 2008 Earlier today Jeff Jarvis posted about how travel publishers are still struggling to figure out how to use the web to their [...]

]]> By: BuzzMachine » Blog Archive » In defense of Facebook http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366263 BuzzMachine » Blog Archive » In defense of Facebook Thu, 03 Jan 2008 22:25:07 +0000 http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366263 [...] say again that I think they’re onto something. See what Matt McAlister says responding to my musings about airlines capturing the wisdom of their crowds the last few days: Carrying the theme to retail [...] [...] say again that I think they’re onto something. See what Matt McAlister says responding to my musings about airlines capturing the wisdom of their crowds the last few days: Carrying the theme to retail [...]

]]> By: Stewart Mader http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366249 Stewart Mader Thu, 03 Jan 2008 21:17:01 +0000 http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366249 Jeff, JetBlue would be the ideal airline for this, with their better reputation than most carriers, the fact that they're known for pushing the envelope and trying new things (TV in flight, the new Times On Air programming partnership with NY Times, WiFi in flight), and their new Blue City Guides. The guides are a good start, and having crewmembers blog is a step the right direction, but it's only one-way and what they need is something two-way (I suggest a wiki: http://www.ikiw.org/2008/01/03/the-1-thing-jetblue-could-do-to-make-its-blue-city-guides-successful-is/) to engage customers, keep them on the site, contributing, discovering new places, and buying travel. And, as you suggest, giving a little incentive in the form of a few FF points would definitely get more than a few people to contribute. In my post (http://www.ikiw.org/2008/01/03/the-1-thing-jetblue-could-do-to-make-its-blue-city-guides-successful-is/) I suggested to JetBlue how a moderated wiki could work for this, and I'd love to get JetBlue's attention and see if they'd be game. Cheers, Stewart Jeff,
JetBlue would be the ideal airline for this, with their better reputation than most carriers, the fact that they’re known for pushing the envelope and trying new things (TV in flight, the new Times On Air programming partnership with NY Times, WiFi in flight), and their new Blue City Guides. The guides are a good start, and having crewmembers blog is a step the right direction, but it’s only one-way and what they need is something two-way (I suggest a wiki: http://www.ikiw.org/2008/01/03/the-1-thing-jetblue-could-do-to-make-its-blue-city-guides-successful-is/) to engage customers, keep them on the site, contributing, discovering new places, and buying travel. And, as you suggest, giving a little incentive in the form of a few FF points would definitely get more than a few people to contribute.

In my post (http://www.ikiw.org/2008/01/03/the-1-thing-jetblue-could-do-to-make-its-blue-city-guides-successful-is/) I suggested to JetBlue how a moderated wiki could work for this, and I’d love to get JetBlue’s attention and see if they’d be game.

Cheers,
Stewart

]]> By: Max Kalehoff http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366239 Max Kalehoff Thu, 03 Jan 2008 16:48:09 +0000 http://www.buzzmachine.com/2008/01/03/if-airlines-became-publishers/#comment-366239 Jeff, You're asking the airlines to actually listen. With exception of a very few, do you really think that'll ever happen anytime soon? I agree 100% with your thinking, but passengers don't like airline experiences. In fact, passengers consciously and subconsciously become frustrated and PO'ed whenever they're on a plane. For an airline to get travel feedback like you describe, they'll first have to get over the first listening hurdle: acknowledging how much nearly every airline experience sucks to begin with. Then they can think about the publishing business. Max Jeff,
You’re asking the airlines to actually listen. With exception of a very few, do you really think that’ll ever happen anytime soon? I agree 100% with your thinking, but passengers don’t like airline experiences. In fact, passengers consciously and subconsciously become frustrated and PO’ed whenever they’re on a plane. For an airline to get travel feedback like you describe, they’ll first have to get over the first listening hurdle: acknowledging how much nearly every airline experience sucks to begin with. Then they can think about the publishing business.
Max

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