Comments on: Exploding TV http://www.buzzmachine.com/2008/01/17/exploding-tv-4/ by Jeff Jarvis Fri, 05 Dec 2008 10:27:15 +0000 http://wordpress.org/?v=2.5.1 By: david http://www.buzzmachine.com/2008/01/17/exploding-tv-4/#comment-367338 david Mon, 21 Jan 2008 18:03:52 +0000 http://www.buzzmachine.com/2008/01/17/exploding-tv-4/#comment-367338 Hi Jeff Sorry not to be clear. We think 2/3 search (circa 65%), of which about 70-75% goes to Google. Hope that helps Hi Jeff

Sorry not to be clear. We think 2/3 search (circa 65%), of which about 70-75% goes to Google.

Hope that helps

]]> By: Make Them Accountable / Media http://www.buzzmachine.com/2008/01/17/exploding-tv-4/#comment-367140 Make Them Accountable / Media Fri, 18 Jan 2008 15:09:59 +0000 http://www.buzzmachine.com/2008/01/17/exploding-tv-4/#comment-367140 [...] Exploding TV (by Jeff Jarvis) David Muir, CEO of WPP’s The Channel, gives the agency’s ad share projections for the UK. Online is now at 25% (far ahead of the U.S., by the way) and they predict it will surpass TV — and all other media — next year. But he cautioned that 79% of that online advertising goes to search. [...] [...] Exploding TV (by Jeff Jarvis) David Muir, CEO of WPP’s The Channel, gives the agency’s ad share projections for the UK. Online is now at 25% (far ahead of the U.S., by the way) and they predict it will surpass TV — and all other media — next year. But he cautioned that 79% of that online advertising goes to search. [...]

]]> By: links for 2008-01-18 « David Black http://www.buzzmachine.com/2008/01/17/exploding-tv-4/#comment-367119 links for 2008-01-18 « David Black Fri, 18 Jan 2008 02:23:43 +0000 http://www.buzzmachine.com/2008/01/17/exploding-tv-4/#comment-367119 [...] Exploding TV - BuzzMachine “David Muir, CEO of WPP’s The Channel, gives the agency’s ad share projections for the UK. Online is now at 25% (far ahead of the U.S., by the way) and they predict it will surpass TV — and all other media — next year.” (tags: internet advertising business revenue marketsize stats trends forecasts) [...] [...] Exploding TV - BuzzMachine “David Muir, CEO of WPP’s The Channel, gives the agency’s ad share projections for the UK. Online is now at 25% (far ahead of the U.S., by the way) and they predict it will surpass TV — and all other media — next year.” (tags: internet advertising business revenue marketsize stats trends forecasts) [...]

]]> By: Eric http://www.buzzmachine.com/2008/01/17/exploding-tv-4/#comment-367118 Eric Fri, 18 Jan 2008 02:16:18 +0000 http://www.buzzmachine.com/2008/01/17/exploding-tv-4/#comment-367118 People have to get to that video somehow, and Google will be able to target ads whether or not the searcher actually watches the video. People have to get to that video somehow, and Google will be able to target ads whether or not the searcher actually watches the video.

]]> By: Peter Childs http://www.buzzmachine.com/2008/01/17/exploding-tv-4/#comment-367102 Peter Childs Thu, 17 Jan 2008 19:47:13 +0000 http://www.buzzmachine.com/2008/01/17/exploding-tv-4/#comment-367102 "79% of that online advertising goes to search. Google is God" Don't you think that will change as video introduces more opportunities for brand development? It seems to me that search plays to price and avialibility issues and without brand development those are the choices that customers will make the purchase dicision on. Advertisers would like to intervene earlier in the decision process - both because it helps overall revenue for them and allow the decision to have a greater emotional base. My expectation is that online video will capture a greater preportion of the overall online ad revenue stream than search. “79% of that online advertising goes to search. Google is God”

Don’t you think that will change as video introduces more opportunities for brand development?

It seems to me that search plays to price and avialibility issues and without brand development those are the choices that customers will make the purchase dicision on. Advertisers would like to intervene earlier in the decision process - both because it helps overall revenue for them and allow the decision to have a greater emotional base.

My expectation is that online video will capture a greater preportion of the overall online ad revenue stream than search.

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