DLD: Martha sells
Martha Stewart just got the Aenne Burda award (previously won by Marissa Meyer of Google and Caterina Fake of Flickr) and now she’s doing her favorite shtick: She opens up her gadget bag, a large gadget bag, with poor Tyler Brûlé playing her Vanna White. Bizarre. Everything is in plastic bags. Is Martha going Tupperware in her advanced years?
Now she talks about her blog. “The blog is a really, really important part of my business. People think of me as their friend. And I am their friend…. I will be blogging about this trip and I have a lot to tell my friends.”
She says, however, that she doesn’t respond to her friends who are on Facebook. “I’m sorry,” she snips.
“I’m as plugged in about as many executive in America… I’ve been in Bill Gates’ bedroom and I see how he’s plugged-in.”
It’s fairly apparent that Martha hijacked the agenda. She was scheduled for a half-hour conversation with Brûlé but went on for longer on her own and then Brûlé got to ask his own questions, whichi included a bizarre beginning about people’s pictures in magazines looking like crap.
LATER: Finally got a video snippet up:
Tags: dld08
January 20th, 2008 at 4:13 pm
[...] reported by BuzzMachine, while receiving the Aenne Burda award for creative leadership, Ms. Stewart talked about her blog, [...]
January 20th, 2008 at 4:15 pm
Completely agree: even with the point that Tyler should have been able to think of a better opener having endured the Martha Stewart monologue.
Otherwise, DLD was a cracker again today.
January 20th, 2008 at 4:22 pm
Someone might want to mention to Martha that blogging is more about community than it is about top-down self-publishing of quicky e-pamphlets that don’t get run past the focus groups first. Friendship is a two-way street… at least, outside of “corporate america” it is. And that’s a good thing.
January 27th, 2008 at 5:29 am
[...] danach beim Wiedereinstecken zu schludern und sein Schild nun versehentlich kopfüber zu tragen. Jeff Jarvis bloggt live über Martha Stewart (Bld: [...]