The social corporation
Burda is the most social corporation I know. That’s no doubt because its chairman, Huburt Burda, loves people and playing host to them. I’ve been to dinners and parties from New York to Davos where he and his lieutenants bring together incredibly diverse and interesting bunches of people. They’ve just brought 1,000 people to Munich for their conference. I’ve seen that being a gracious host pay dividends to Burda. They bring in new ideas and talent and relationships. Most companies I know are not at all social. They live in their own buildings and worlds. Not just people are becoming more social. Companies must become social.
January 20th, 2008 at 1:07 pm
Companies must become social
Agreed. And I can say that as a young, aspiring journalist (just graduated from J-school with a focus in new media) collaboration and a social environment are important factors that attract me. They say a lot about the culture of the company.
January 20th, 2008 at 1:14 pm
[...] Jarvis posted recently over at the Buzz Machine about companies need to become more social. [...]
January 25th, 2008 at 5:41 pm
[...] Jeff Jarvis writes this on his blog (referring to German elder publishing statesman Hubert Burda and the DLD conference in Munich he hosts): “Burda is the most social corporation I know. That’s no doubt because its chairman, Huburt Burda, loves people and playing host to them. I’ve been to dinners and parties from New York to Davos where he and his lieutenants bring together incredibly diverse and interesting bunches of people. They’ve just brought 1,000 people to Munich for their conference. I’ve seen that being a gracious host pay dividends to Burda. They bring in new ideas and talent and relationships. Most companies I know are not at all social. They live in their own buildings and worlds. Not just people are becoming more social. Companies must become social.” [...]