Comments on: Links as news

By: Robin Hamman

Robin Hamman — Thu, 06 Mar 2008 16:20:18 +0000

Jeff,

It’s nice to see you banging the drum of turning processes into content.

Creating a blog or social media presence to tack onto a newspaper website or off the back of a programme can lead to great things. More likely, it will have little editorial value and running it will put yet another burden upon journalists and content producers.

But using Social Media and Blogging as part of the research and content production process can often lead to productivity gains, help reach out to audiences, and allow journalists to actually create content and interact as they go without imposing much of an addition burden upon them.

I’ve been blogging about this a lot recently. Here’s a post with 10 concrete ideas for how you might turn your own processes into content and some videos with BBC people who actually do it.

By: Jeff Jarvis

Jeff Jarvis — Sat, 16 Feb 2008 21:48:24 +0000

Uh, Sarge, sending links to good work is sending the attention it needs and with an ad structure in place that will also mean sending monetization. That will be the reason to do original work, so it is seen — via links.

By: SteveSgt

SteveSgt — Sat, 16 Feb 2008 20:15:50 +0000

That’s right! Everyone should become a middle-man, just riding on the back of someone else who’s doing the real work. Why create anything original anymore, when you can find someone else who’s done something similar and jump on their back?

By: Steve Boriss

Steve Boriss — Wed, 06 Feb 2008 18:43:45 +0000

Jeff,
But, I believe each outlet must do something to add value, whether it is a superior job of filtering, aggregating, or packaging information for their specific audience. I see the news business breaking-up between news sources on one hand and editors/aggregators on the other, with current news outlets hopefully making the successful transition to the latter. News sources do not necessarily have to be reporters, and in most cases will not be — we’ve already got an enormous network of PR firms, think tanks, and political and corporate communications representatives. I guess I see much more radical change coming than you do.

By: Jeff Jarvis

Jeff Jarvis — Wed, 06 Feb 2008 18:35:57 +0000

Steve,
I disagree. The days of everubody doing the same thing to compete rae long over. Can’t afford that anymore. Do what you do best and link to the rest.

By: rick burnes

rick burnes — Wed, 06 Feb 2008 18:27:26 +0000

Sorry. Here’s the working link: http://firstread.msnbc.msn.com/archive/2008/02/06/642567.aspx

By: rick burnes

rick burnes — Wed, 06 Feb 2008 18:26:35 +0000

MSNBC says Obama won more delegates: http://firstread.msnbc.msn.com/archive/2008/02/06/642567.asp

By: Steve Boriss

Steve Boriss — Wed, 06 Feb 2008 18:14:33 +0000

Jeff, I wish you and Scott luck in this venture. But, we’ve really got to get off this line of thinking that journalists at different outlets will be cooperating with each other. The future is about competition, not cooperation. If this is a useful tool, I’d suggest it would either need to be a fact-gatherer for lone news outlets or something for use by audiences. (Steve Boriss, The Future of News)

By: ShinyRed » Blog Archive » Super Tuesday links

ShinyRed » Blog Archive » Super Tuesday links — Wed, 06 Feb 2008 16:30:08 +0000

[...] Links as newsÂ - Jeff Jarvis onÂ Publish2 - a social bookmarking tool that allowedÂ journalists and bloggers at Knoxnews in TennesseeÂ to quickly compile and publish links to what other media were saying aboutÂ the state’sÂ elections [...]