Comments on: Reverse syndication http://www.buzzmachine.com/2008/02/15/reverse-syndication/ by Jeff Jarvis Sun, 06 Jul 2008 08:19:55 +0000 http://wordpress.org/?v=2.5.1 By: BuzzMachine » Blog Archive » The ethic of the link layer on news http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-376401 BuzzMachine » Blog Archive » The ethic of the link layer on news Mon, 02 Jun 2008 15:42:02 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-376401 [...] it is not hampered as a cooperative and is building a consumer brand? I’ve talked about a reverse syndication model as a new opportunity, which was actually sprung from a talk with an AP executive but it is [...] [...] it is not hampered as a cooperative and is building a consumer brand? I’ve talked about a reverse syndication model as a new opportunity, which was actually sprung from a talk with an AP executive but it is [...]

]]> By: BuzzMachine » Blog Archive » Trouble for NPR http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-370614 BuzzMachine » Blog Archive » Trouble for NPR Sat, 08 Mar 2008 07:04:56 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-370614 [...] there are other models for local support. When I wrote about reverse syndication as a model for national coverage in newspapers, served up by the New York Times and its [...] [...] there are other models for local support. When I wrote about reverse syndication as a model for national coverage in newspapers, served up by the New York Times and its [...]

]]> By: Christopher Mims http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-370158 Christopher Mims Mon, 03 Mar 2008 23:25:55 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-370158 This already exists. Except in the model that already exists, companies syndicate content (for free) to other sites that post it on their own domain, where they can monetize it themselves. The benefit to the syndicator is that the articles are filled with links back to the parent site. So everyone wins: in your metaphor, if the Times did this, the Tribune would get free (!) war coverage, the Times would get more traffic, and both could monetize the results. And they don't even have to establish some kind of complicated revenue-sharing agreement! This already exists. Except in the model that already exists, companies syndicate content (for free) to other sites that post it on their own domain, where they can monetize it themselves. The benefit to the syndicator is that the articles are filled with links back to the parent site.

So everyone wins: in your metaphor, if the Times did this, the Tribune would get free (!) war coverage, the Times would get more traffic, and both could monetize the results. And they don’t even have to establish some kind of complicated revenue-sharing agreement!

]]> By: John Proffitt http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-369510 John Proffitt Wed, 20 Feb 2008 22:48:47 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-369510 I've begun to promote a similar idea, specifically in the public media world. Local public TV and public radio stations today pay hundreds of thousands and sometimes millions to NPR, PBS, APTS, PRI, APM and other content providers (with NPR and PBS being the most obvious). This has stifled the local public media companies' ability to produce local content. They blow all their cash paying the networks. Reverse syndication in this world, to my thinking, is to have the networks sell their content to the public (ads, membership revenue) and give all the content to the local media outlets for free -- with the caveat that embedded ads pass through with the content. Local outlets could then produce local media and still pick from the best national media and arrange it into locally-relevant streams/blocks on the web, on transmitters, etc. This would also clean up the nasty co-dependent relationships between the local stations and the networks, as it would clarify the roles of each. I’ve begun to promote a similar idea, specifically in the public media world. Local public TV and public radio stations today pay hundreds of thousands and sometimes millions to NPR, PBS, APTS, PRI, APM and other content providers (with NPR and PBS being the most obvious). This has stifled the local public media companies’ ability to produce local content. They blow all their cash paying the networks.

Reverse syndication in this world, to my thinking, is to have the networks sell their content to the public (ads, membership revenue) and give all the content to the local media outlets for free — with the caveat that embedded ads pass through with the content. Local outlets could then produce local media and still pick from the best national media and arrange it into locally-relevant streams/blocks on the web, on transmitters, etc.

This would also clean up the nasty co-dependent relationships between the local stations and the networks, as it would clarify the roles of each.

]]> By: Could ‘reverse syndication’ be a new model for reporting? - Lost Remote TV Blog http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-369450 Could ‘reverse syndication’ be a new model for reporting? - Lost Remote TV Blog Wed, 20 Feb 2008 03:12:13 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-369450 [...] Jarvis calls it reverse syndication: big publishers pay smaller publishers to link to their material. Jarvis has a fascinating, albeit [...] [...] Jarvis calls it reverse syndication: big publishers pay smaller publishers to link to their material. Jarvis has a fascinating, albeit [...]

]]> By: Links: 2008-02-15 « ideas Revolutionary http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-369177 Links: 2008-02-15 « ideas Revolutionary Fri, 15 Feb 2008 20:24:06 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-369177 [...] Reverse syndication - with newspapers losing money and laying off people, may be it is unavoidable that we will read the same story by the same reporter even if we thought we are reading multiple newspapers for wider perspectives on things [...] [...] Reverse syndication - with newspapers losing money and laying off people, may be it is unavoidable that we will read the same story by the same reporter even if we thought we are reading multiple newspapers for wider perspectives on things [...]

]]> By: bz http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-369148 bz Fri, 15 Feb 2008 15:29:45 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-369148 Another great analogy would be farming. It's no use for one farmer to grow each and every fruit and vegetable, it's better when they specialize and share their wealth. Yes, selection may decrease, but the increase in quality should make up for that. bz. Another great analogy would be farming. It’s no use for one farmer to grow each and every fruit and vegetable, it’s better when they specialize and share their wealth.

Yes, selection may decrease, but the increase in quality should make up for that.

bz.

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