Comments on: Reverse syndication http://www.buzzmachine.com/2008/02/15/reverse-syndication/ by Jeff Jarvis Fri, 10 Feb 2012 12:21:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: All the news that’s fit to monetize (part II) » Tell it slant http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-452766 All the news that’s fit to monetize (part II) » Tell it slant Sat, 25 Jun 2011 05:23:17 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-452766 [...] news is less certain. On the advertising side, a smart bet seems to be Jeff Jarvis’ concept of reverse syndication. The Oakland Tribune, for instance, would link to relevant business news from the WSJ instead of [...] [...] news is less certain. On the advertising side, a smart bet seems to be Jeff Jarvis’ concept of reverse syndication. The Oakland Tribune, for instance, would link to relevant business news from the WSJ instead of [...]

]]> By: It’s the price of bread, stupid | The Fullrunner http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-433189 It’s the price of bread, stupid | The Fullrunner Tue, 30 Nov 2010 12:32:44 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-433189 [...] Jarvis suggests, we must focus on what we do well — and link to the rest. A bit of reverse syndication wouldn’t go amiss, [...] [...] Jarvis suggests, we must focus on what we do well — and link to the rest. A bit of reverse syndication wouldn’t go amiss, [...]

]]> By: come cambia la redazione giornalistica con il digitale? | Ebook Lab Italia 2011 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-432498 come cambia la redazione giornalistica con il digitale? | Ebook Lab Italia 2011 Fri, 26 Nov 2010 17:48:49 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-432498 [...] la questione da un altro punto di vista: prendo in prestito l’espressione di Jeff Jarvis, Reverse Syndication per ipotizzare un processo, e quindi una redazione, diversa. La tecnologia digitale dovrebbe [...] [...] la questione da un altro punto di vista: prendo in prestito l’espressione di Jeff Jarvis, Reverse Syndication per ipotizzare un processo, e quindi una redazione, diversa. La tecnologia digitale dovrebbe [...]

]]> By: Bloggasm » Very Cool: New York Times linking to competitors’ articles on its homepage http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-416056 Bloggasm » Very Cool: New York Times linking to competitors’ articles on its homepage Thu, 17 Jun 2010 02:28:12 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-416056 [...] so it now links to outside news sources. Is this one step closer to Jeff Jarvis’ vision of reverse syndication? [...] [...] so it now links to outside news sources. Is this one step closer to Jeff Jarvis’ vision of reverse syndication? [...]

]]> By: Le Soir aime ses internautes « On a des choses à se dire http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-414849 Le Soir aime ses internautes « On a des choses à se dire Tue, 25 May 2010 10:00:17 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-414849 [...] le principe est bon. Il repose sur le concept de reverse syndication, cher à Jeff [...] [...] le principe est bon. Il repose sur le concept de reverse syndication, cher à Jeff [...]

]]> By: On a des choses à se dire » Archive du blog » Nourrir l’écosystème du web http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-412823 On a des choses à se dire » Archive du blog » Nourrir l’écosystème du web Sun, 25 Apr 2010 23:02:27 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-412823 [...] Sauf que ces ressources existent et sont opérationnelles. Si elles se professionnalisent et se mettent à produire, chacune dans leur niche, des produits structurés, les journaux pourront fonctionner comme des plate-formes. Ce seront des partenariats win-win. Nous leur fournirons les contenus, ils nous donneront accès aux lecteurs. Ce que Jeff Jarvis appelle la reverse syndication. [...] [...] Sauf que ces ressources existent et sont opérationnelles. Si elles se professionnalisent et se mettent à produire, chacune dans leur niche, des produits structurés, les journaux pourront fonctionner comme des plate-formes. Ce seront des partenariats win-win. Nous leur fournirons les contenus, ils nous donneront accès aux lecteurs. Ce que Jeff Jarvis appelle la reverse syndication. [...]

]]> By: Worthless readers « BuzzMachine http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-405071 Worthless readers « BuzzMachine Fri, 27 Nov 2009 13:38:58 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-405071 [...] ad even after leaving and going to a harder-to-target local site). I’ve been arguing for reverse syndication as a means of maximizing ad value and even suggested that papers should link together to sell their [...] [...] ad even after leaving and going to a harder-to-target local site). I’ve been arguing for reverse syndication as a means of maximizing ad value and even suggested that papers should link together to sell their [...]

]]> By: 1. Solve journalism’s data problem. 2. Kill the AP. 3. Invest in the next market. « BuzzMachine http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-392792 1. Solve journalism’s data problem. 2. Kill the AP. 3. Invest in the next market. « BuzzMachine Wed, 08 Apr 2009 13:53:20 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-392792 [...] to the Post to monetize that audience. This could be aided, though, by a marketplace that supports reverse syndication, which would send traffic to original journalism and even share revenue with those who send links [...] [...] to the Post to monetize that audience. This could be aided, though, by a marketplace that supports reverse syndication, which would send traffic to original journalism and even share revenue with those who send links [...]

]]> By: It’s the price of bread, stupid | Media Money http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-391885 It’s the price of bread, stupid | Media Money Wed, 18 Mar 2009 14:01:02 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-391885 [...] Jarvis suggests, we must focus on what we do well — and link to the rest. A bit of reverse syndication wouldn’t go amiss, [...] [...] Jarvis suggests, we must focus on what we do well — and link to the rest. A bit of reverse syndication wouldn’t go amiss, [...]

]]> By: Newspapers and How I Would Change Them | Social Media in the Real World http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-389442 Newspapers and How I Would Change Them | Social Media in the Real World Fri, 16 Jan 2009 14:09:22 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-389442 [...] Businesses like the Travel Channel are turning aspiring filmmakers into travel journalists, and newspapers can do this too (it’s called reverse syndication). [...] [...] Businesses like the Travel Channel are turning aspiring filmmakers into travel journalists, and newspapers can do this too (it’s called reverse syndication). [...]

]]> By: Printed Matters » New business models for news: another step required http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-387544 Printed Matters » New business models for news: another step required Thu, 18 Dec 2008 08:21:43 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-387544 [...] Jarvis calls this reverse syndication. If you’re like me, you have trouble getting your head around the notion of reverse [...] [...] Jarvis calls this reverse syndication. If you’re like me, you have trouble getting your head around the notion of reverse [...]

]]> By: BuzzMachine » Blog Archive » A new business model in action http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-387347 BuzzMachine » Blog Archive » A new business model in action Mon, 15 Dec 2008 12:24:13 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-387347 [...] groundbreaking use of the reverse-syndication model has now expanded with Reuters acting as a distributor and marketer. The agreement will offer [...] [...] groundbreaking use of the reverse-syndication model has now expanded with Reuters acting as a distributor and marketer. The agreement will offer [...]

]]> By: El nuevo escenario informativo (traducción del anterior) : Centro de Estudios de Medios http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-387152 El nuevo escenario informativo (traducción del anterior) : Centro de Estudios de Medios Thu, 11 Dec 2008 12:50:56 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-387152 [...] mismo se puede aplicar a la cobertura informativa de Washington D.C.; es lo que ha empezado a hacer Politico. Lo mismo va a ocurrir con las corresponsalías en el extranjero (véase el caso de la oficina en [...] [...] mismo se puede aplicar a la cobertura informativa de Washington D.C.; es lo que ha empezado a hacer Politico. Lo mismo va a ocurrir con las corresponsalías en el extranjero (véase el caso de la oficina en [...]

]]> By: BuzzMachine » Blog Archive » A scenario for news http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-385983 BuzzMachine » Blog Archive » A scenario for news Sun, 23 Nov 2008 19:17:04 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-385983 [...] on other sites with its ads attached. The same can be true of Washington coverage; that is what Politico has started. The same will happen with foreign bureau coverage (see The Time’s Baghdad bureau, which the [...] [...] on other sites with its ads attached. The same can be true of Washington coverage; that is what Politico has started. The same will happen with foreign bureau coverage (see The Time’s Baghdad bureau, which the [...]

]]> By: BuzzMachine » Blog Archive » The birth of networks http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-385470 BuzzMachine » Blog Archive » The birth of networks Fri, 14 Nov 2008 14:25:21 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-385470 [...] a vastly different base of shared knowledge. But domestically and locally, I think that sharing and reverse syndication (a la Political) will win the [...] [...] a vastly different base of shared knowledge. But domestically and locally, I think that sharing and reverse syndication (a la Political) will win the [...]

]]> By: Newsgator Widgets NFL Widget Campaign | Widgets Lab http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-385009 Newsgator Widgets NFL Widget Campaign | Widgets Lab Wed, 05 Nov 2008 01:36:50 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-385009 [...] are embarking on. (For an excellent introduction to reverse syndication, I highly recommend you read Jeff Jarvis’ excellent post on the topic.)  We’re in the process of launching "Across the Field" widgets with 32 online [...] [...] are embarking on. (For an excellent introduction to reverse syndication, I highly recommend you read Jeff Jarvis’ excellent post on the topic.)  We’re in the process of launching "Across the Field" widgets with 32 online [...]

]]> By: inessential.com: ‘Reverse syndication’ http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-384720 inessential.com: ‘Reverse syndication’ Tue, 28 Oct 2008 20:04:06 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-384720 [...] model is called reverse syndication: you can read more about it. 28 Oct 2008 12:03 pm [...] [...] model is called reverse syndication: you can read more about it. 28 Oct 2008 12:03 pm [...]

]]> By: Josh Larson http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-384561 Josh Larson Fri, 24 Oct 2008 19:00:10 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-384561 Jeff, A superb post on this subject. I've linked to it in the NewsGator widget blog as we are embarking on a reverse syndication/atomization of content strategy. Best, Josh Jeff,

A superb post on this subject. I’ve linked to it in the NewsGator widget blog as we are embarking on a reverse syndication/atomization of content strategy.

Best,

Josh

]]> By: Will wire services fall first as newspapers decline? http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-384269 Will wire services fall first as newspapers decline? Fri, 17 Oct 2008 03:08:38 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-384269 [...] an interesting idea, and you can read Jarvis’ full explanation in this post. It is possible that one day a model some what like what Jarvis is suggesting will come to the [...] [...] an interesting idea, and you can read Jarvis’ full explanation in this post. It is possible that one day a model some what like what Jarvis is suggesting will come to the [...]

]]> By: BuzzMachine » Blog Archive » The start of reverse syndication (and end of the AP?) http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-382621 BuzzMachine » Blog Archive » The start of reverse syndication (and end of the AP?) Wed, 10 Sep 2008 15:49:29 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-382621 [...] will share revenue with the papers. Politico’s deal is the first major substantiation of the reverse-syndication model, a product of the link economy. It’s another nail in the heart of the Associated Press, which [...] [...] will share revenue with the papers. Politico’s deal is the first major substantiation of the reverse-syndication model, a product of the link economy. It’s another nail in the heart of the Associated Press, which [...]

]]> By: laketahoepublictv http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-380739 laketahoepublictv Sat, 16 Aug 2008 13:16:06 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-380739 Thanks. Great blog bro Thanks. Great blog bro

]]> By: BuzzMachine » Blog Archive » The ethic of the link layer on news http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-376401 BuzzMachine » Blog Archive » The ethic of the link layer on news Mon, 02 Jun 2008 15:42:02 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-376401 [...] it is not hampered as a cooperative and is building a consumer brand? I’ve talked about a reverse syndication model as a new opportunity, which was actually sprung from a talk with an AP executive but it is [...] [...] it is not hampered as a cooperative and is building a consumer brand? I’ve talked about a reverse syndication model as a new opportunity, which was actually sprung from a talk with an AP executive but it is [...]

]]> By: BuzzMachine » Blog Archive » Trouble for NPR http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-370614 BuzzMachine » Blog Archive » Trouble for NPR Sat, 08 Mar 2008 07:04:56 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-370614 [...] there are other models for local support. When I wrote about reverse syndication as a model for national coverage in newspapers, served up by the New York Times and its [...] [...] there are other models for local support. When I wrote about reverse syndication as a model for national coverage in newspapers, served up by the New York Times and its [...]

]]> By: Christopher Mims http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-370158 Christopher Mims Mon, 03 Mar 2008 23:25:55 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-370158 This already exists. Except in the model that already exists, companies syndicate content (for free) to other sites that post it on their own domain, where they can monetize it themselves. The benefit to the syndicator is that the articles are filled with links back to the parent site. So everyone wins: in your metaphor, if the Times did this, the Tribune would get free (!) war coverage, the Times would get more traffic, and both could monetize the results. And they don't even have to establish some kind of complicated revenue-sharing agreement! This already exists. Except in the model that already exists, companies syndicate content (for free) to other sites that post it on their own domain, where they can monetize it themselves. The benefit to the syndicator is that the articles are filled with links back to the parent site.

So everyone wins: in your metaphor, if the Times did this, the Tribune would get free (!) war coverage, the Times would get more traffic, and both could monetize the results. And they don’t even have to establish some kind of complicated revenue-sharing agreement!

]]> By: John Proffitt http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-369510 John Proffitt Wed, 20 Feb 2008 22:48:47 +0000 http://www.buzzmachine.com/2008/02/15/reverse-syndication/#comment-369510 I've begun to promote a similar idea, specifically in the public media world. Local public TV and public radio stations today pay hundreds of thousands and sometimes millions to NPR, PBS, APTS, PRI, APM and other content providers (with NPR and PBS being the most obvious). This has stifled the local public media companies' ability to produce local content. They blow all their cash paying the networks. Reverse syndication in this world, to my thinking, is to have the networks sell their content to the public (ads, membership revenue) and give all the content to the local media outlets for free -- with the caveat that embedded ads pass through with the content. Local outlets could then produce local media and still pick from the best national media and arrange it into locally-relevant streams/blocks on the web, on transmitters, etc. This would also clean up the nasty co-dependent relationships between the local stations and the networks, as it would clarify the roles of each. I’ve begun to promote a similar idea, specifically in the public media world. Local public TV and public radio stations today pay hundreds of thousands and sometimes millions to NPR, PBS, APTS, PRI, APM and other content providers (with NPR and PBS being the most obvious). This has stifled the local public media companies’ ability to produce local content. They blow all their cash paying the networks.

Reverse syndication in this world, to my thinking, is to have the networks sell their content to the public (ads, membership revenue) and give all the content to the local media outlets for free — with the caveat that embedded ads pass through with the content. Local outlets could then produce local media and still pick from the best national media and arrange it into locally-relevant streams/blocks on the web, on transmitters, etc.

This would also clean up the nasty co-dependent relationships between the local stations and the networks, as it would clarify the roles of each.

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