Comments on: Zuckerberg interview: What went wrong

By: house painting portland oregon

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By: Journalist becomes story after on-stage Zuckerberg interview

Journalist becomes story after on-stage Zuckerberg interview — Sat, 12 Mar 2011 16:47:18 +0000

[...] but as journalism professor/BuzzMachine blogger/Guardian columnist Jeff Jarvis points out in Zuckerberg interview: What went wrong, you weren’t asking what the audience wanted to know. He adds: When it became obvious that [...]

By: Neuron Culture - Gleanings – mind & brain, law and war, media, bad trains

Wed, 07 Jul 2010 16:01:57 +0000

[...] produce while a conference speaker or panel holds forth at the front of the room; it carries hideous dangers for the unwary, unprepared, or just plain unlikeable speaker. Rosen gives splendid tips on how to [...]

By: Reality Check: The Zuckerberg–Lacy Interview « Media Bullseye – A New Media and Communications Magazine

Wed, 02 Jun 2010 17:03:08 +0000

[...] bloggers and commentators seem to believe. (Not surprisingly, Jeff Jarvis offers one of the most well-considered critiques.) The most common criticisms about Lacy seem to have been that she interrupted too much, focused [...]

By: Gleanings – mind & brain, law and war, media, bad trains [Neuron Culture] » iThinkEducation.net!

Tue, 30 Mar 2010 08:04:07 +0000

By: Gleanings – mind & brain, law and war, media, bad trains [Neuron Culture] « Random Information

Sat, 20 Mar 2010 10:44:38 +0000

By: Too Bad You Never Knew Ace Hanna | Blast from the Past No. 1: Modeling Small-Group Interaction on Pervasive Digital Channels

Fri, 05 Feb 2010 16:36:23 +0000

[...] this poster we used the big Lacy/Zuckerberg dustup at the SXSW 2008 to gain some deeper understanding in the dynamics of communication via [...]

By: Zuckerberg, Lacy and the SXSW conference event « One Size Fits One

Zuckerberg, Lacy and the SXSW conference event « One Size Fits One — Sun, 23 Aug 2009 12:40:50 +0000

[...] to. Jeff Jarvis, associate professor and director of CUNY’s Graduate School of Journalism has already blogged about where she went wrong and what she could have done to save the interview from going down the drain. He, in fact, plans to [...]

By: Corey Graham 2.0N Biz Blog » Blog Archive » Miss Your Market & You Pay Dearly

Mon, 13 Apr 2009 18:50:17 +0000

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By: Sarah Lacy on Sarah Lacy and the SXSW Mark Zuckerberg Keynote | PR2.0

Sarah Lacy on Sarah Lacy and the SXSW Mark Zuckerberg Keynote | PR2.0 — Sat, 21 Mar 2009 03:26:36 +0000

[...] easy to spotlight her mistakes and not recognize her accomplishments during the keynote. Jeff Jarvis believes her biggest faux pas was not knowing her audience. He recommended that she engage them in [...]

By: tweet checks « Chris Houchens

tweet checks « Chris Houchens — Sun, 08 Feb 2009 17:35:12 +0000

[...] You’ve probably already heard about the Zuckerberg interview fiasco at SXSW. If not, here’s a good overview and Jarvis has some insight. [...]

By: kitschbitch » Blog Archive » The twittering masses

kitschbitch » Blog Archive » The twittering masses — Sun, 07 Dec 2008 22:11:08 +0000

[...] Jeff Jarvis points out far more astutely, the simple fact was that she wasn’t listening. The world of social conversation offers journalists, speakers – and brands – the opportunity to [...]

By: BuzzMachine » Blog Archive » @Facebook @Shark: jump?

BuzzMachine » Blog Archive » @Facebook @Shark: jump? — Mon, 19 May 2008 15:19:28 +0000

[...] have been the greatest fan and booster of Facebook but I have to wonder whether they are leapfrogging the shark by cutting off Google Friend Connect [...]

By: Breaking Murphy’s Law » Blog Archive » Don’t Give a Pigeon a Perch to Poop From

Sun, 04 May 2008 06:01:01 +0000

[...] one of the largest, noisiest, messiest flocks of pigeons ever. Here are some recaps and analysis: Jeff Jarvis, RichardatDELL, [...]

By: Christie Nicholson » Blog Archive » Know Your Audience!

Christie Nicholson » Blog Archive » Know Your Audience! — Sun, 30 Mar 2008 12:09:00 +0000

[...] Read the whole post here. [...]

By: Wawancara Zuckerberg yang berakhir petaka « cerita (tidak penting) ambar

Wawancara Zuckerberg yang berakhir petaka « cerita (tidak penting) ambar — Mon, 24 Mar 2008 16:52:10 +0000

[...] keras dari blogger lain, diantaranya BuzzMachine, Crunch Gear dan tentu berita dari [...]

By: Bitstrips « UPEI - BUS442.0

Bitstrips « UPEI - BUS442.0 — Mon, 17 Mar 2008 01:37:38 +0000

[...] own comic strips online” site, that does just that. I found it on Jeff Jarvis’ blog about the Zuckerberg/Lacy episode that rocked SXSW. Here’s the bitstrip which basically sums up the fiasco. I was going to make [...]

By: Linda Ziskind

Linda Ziskind — Sun, 16 Mar 2008 19:20:40 +0000

I was at the interview and it was indeed excruciating to watch. People in my section of the audience kept looking at each other in confusion, as if they expected Ashton Kutcher to jump onstage an announce that we’d all been Punk’d. However, in the end, Sarah may have done us a huge favor. The tsunami of Twitter that her debacle caused was a seminal moment in understanding the impact of this technology on how we communicated. Maybe someday, we’ll look back and call this the Lacy Effect.

By: Public Realm » Blog Archive » The Interview

Public Realm » Blog Archive » The Interview — Sat, 15 Mar 2008 20:50:24 +0000

[...] what happened? Jeff Jarvis, Brian Solis, and the Guardian’s Jemima Kiss do a great job of breaking it down. Take your [...]

By: Twitterstorm, the Aftermath

Twitterstorm, the Aftermath — Sat, 15 Mar 2008 00:19:27 +0000

[...] Brian Solis defends her interview style and Jeff Jarvis critiques it. [...]

By: Community Guy, Jake McKee - Sarah Lacy still doesn’t get it

Community Guy, Jake McKee - Sarah Lacy still doesn’t get it — Sat, 15 Mar 2008 00:01:02 +0000

[...] gleaned without any of the debacle context whatsoever. With the blogosphere going nuts about this train wreck (and yes, it really was a train wreck in a way that video alone can’t show you), [...]

By: Dan Blank: Publishing, Innovation & the Web » Blog Archive » Turning an Audience, Into a Community

Fri, 14 Mar 2008 17:19:00 +0000

[...] a lot has been written about this event, Jeff Jarvis had the keenest insight as to how the person with the microphone needs to hand over power to their [...]

By: SXSW 2008 Highlights « Bold Words

SXSW 2008 Highlights « Bold Words — Fri, 14 Mar 2008 15:57:57 +0000

[...] haven’t heard about the Zuckerberg/Lacy keynote. For those unfamiliar with the details, Jeff Jarvis does a fair write up. At its core, the crowd’s reaction wasn’t about actively joining a [...]

By: Business Journalist Sarah Lacy Defends Zuckerberg Interview In BusinessWeek · ReporTwitters Blog

Fri, 14 Mar 2008 12:57:57 +0000

[...] fiercest critics likely can’t disagree with. Jeff Jarvis underscored this on Buzzmachine earlier this week. He points out that Lacy is both an accelerator of and a victim to this. Most of the Twitter [...]

By: Jack F.

Jack F. — Thu, 13 Mar 2008 15:24:02 +0000

Ouch… I could barely watch enough of the video to understand how well you nailed this analysis of it. Tragic (in the Greek sense) for Lacy. Even if she’s a good reporter, she still shoulders the responsibility for flubbing it here. As you’ve pointed out.

The interviewee wasn’t easy, but she should have known that from the pre-interview meetings she alluded to. And yes, her bizarre flirtatious angle on this was a big part of the problem too. For parts of the interview, she was looking at him aside, twirling her hair, even looking at the floor and talking barely audibly as she swallowed whatever she was saying. Which was always too much to be saying since, no, she was not supposed to be the focus of all this.

But here, I think, is the one real mistake you didn’t directly name — she failed to become fascinated by the subject herself. If there’s one attribute across all great writers and interviewers that stands out, it’s that they are insatiably curious about almost any topic that can be opened up and explored. In short, the writer cares much, about everything. And that passion plus the skill they develop for asking the right questions is what makes them great.

Throughout this whole thing, she didn’t seem to care much at all… about anything but herself and the “hip” impression she hoped to make. In the end (here comes Greek tragedy again) that was the very thing that denied her what she’d hoped for.