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	<title>Comments on: Google Ad Manager: It&#8217;s bigger than it looks</title>
	<atom:link href="http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/</link>
	<description>by Jeff Jarvis</description>
	<pubDate>Fri, 05 Dec 2008 10:24:12 +0000</pubDate>
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		<item>
		<title>By: Online Ad Networks &#171; UPEI - BUS442.0</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-372037</link>
		<dc:creator>Online Ad Networks &#171; UPEI - BUS442.0</dc:creator>
		<pubDate>Wed, 26 Mar 2008 07:46:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-372037</guid>
		<description>[...] 26, 2008   This article caught my eye which mentions that Google has started a venture thatÂ  allows it to serve smaller [...]</description>
		<content:encoded><![CDATA[<p>[...] 26, 2008   This article caught my eye which mentions that Google has started a venture thatÂ  allows it to serve smaller [...]</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; An open ad network opens for business</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371970</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; An open ad network opens for business</dc:creator>
		<pubDate>Mon, 24 Mar 2008 14:32:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371970</guid>
		<description>[...] Guardian column this week starts with a recast of my blog post about Google Ad Manager and then breaks a wee bit of [...]</description>
		<content:encoded><![CDATA[<p>[...] Guardian column this week starts with a recast of my blog post about Google Ad Manager and then breaks a wee bit of [...]</p>
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		<title>By: The Internet Marketing Blog &#187; Blog Archive &#187; SearchCap: The Day In Search, March 17, 2008</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371923</link>
		<dc:creator>The Internet Marketing Blog &#187; Blog Archive &#187; SearchCap: The Day In Search, March 17, 2008</dc:creator>
		<pubDate>Sun, 23 Mar 2008 20:22:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371923</guid>
		<description>[...] Google Ad Manager: It&#8217;s bigger than it looks, BuzzMachine [...]</description>
		<content:encoded><![CDATA[<p>[...] Google Ad Manager: It&#8217;s bigger than it looks, BuzzMachine [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Editores individuales y el futuro de la publicidad - Eduardo Z. Sarmiento</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371922</link>
		<dc:creator>Editores individuales y el futuro de la publicidad - Eduardo Z. Sarmiento</dc:creator>
		<pubDate>Sun, 23 Mar 2008 19:58:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371922</guid>
		<description>[...] Post de Jeff Jarvis en BuzzMachine, profesor asociado del programa de periodismo interactivo de City University of New York, en el que habla sobre el anuncio de Google de su nuevo producto, Google Ad Manager, un sistema con el que podremos gestionar publicidad que nosotros contratemos, con la tecnologÃ­a que la empresa de Mountain View nos ofrece. Jarvis seÃ±ala lo importante del movimiento de Google, los beneficios que le puede aportar ademÃ¡s de asegurarse el control de un Ã¡rea mÃ¡s de la publicidad online, y lo negativo, ya casi irremediable, que las plataformas libres de cÃ³digo abierto no hayan conseguido ocupar este mercado con anterioridad a la irrupciÃ³n de Google. [...]</description>
		<content:encoded><![CDATA[<p>[...] Post de Jeff Jarvis en BuzzMachine, profesor asociado del programa de periodismo interactivo de City University of New York, en el que habla sobre el anuncio de Google de su nuevo producto, Google Ad Manager, un sistema con el que podremos gestionar publicidad que nosotros contratemos, con la tecnologÃ­a que la empresa de Mountain View nos ofrece. Jarvis seÃ±ala lo importante del movimiento de Google, los beneficios que le puede aportar ademÃ¡s de asegurarse el control de un Ã¡rea mÃ¡s de la publicidad online, y lo negativo, ya casi irremediable, que las plataformas libres de cÃ³digo abierto no hayan conseguido ocupar este mercado con anterioridad a la irrupciÃ³n de Google. [...]</p>
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	<item>
		<title>By: Google Ad Manager</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371725</link>
		<dc:creator>Google Ad Manager</dc:creator>
		<pubDate>Thu, 20 Mar 2008 10:15:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371725</guid>
		<description>Its really a nice tool..
I am waiting for an invitation.</description>
		<content:encoded><![CDATA[<p>Its really a nice tool..<br />
I am waiting for an invitation.</p>
]]></content:encoded>
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	<item>
		<title>By: links for 2008-03-18 &#171; Kathryn Corrick</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371638</link>
		<dc:creator>links for 2008-03-18 &#171; Kathryn Corrick</dc:creator>
		<pubDate>Tue, 18 Mar 2008 23:12:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371638</guid>
		<description>[...] BuzzMachine Â» Google Ad Manager: Itâ€™s bigger than it looks The biggest news of the week â€” well, besides the governor-erect (hat tip to the New York Post) â€” was not AOLâ€™s purchase of Bebo or Yahooâ€™s embrace of the semantic web (about which I remain skeptical) or certainly Lacygate. No, the biggest, most ga (tags: advertising Google ad adserving business article)          &#160;Subscribe in a reader [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine Â» Google Ad Manager: Itâ€™s bigger than it looks The biggest news of the week â€” well, besides the governor-erect (hat tip to the New York Post) â€” was not AOLâ€™s purchase of Bebo or Yahooâ€™s embrace of the semantic web (about which I remain skeptical) or certainly Lacygate. No, the biggest, most ga (tags: advertising Google ad adserving business article)          &nbsp;Subscribe in a reader [...]</p>
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	<item>
		<title>By: Google, la plus grosse entreprise de marketing ? &#171; SÃ‰RENDIPITÃ‰</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371601</link>
		<dc:creator>Google, la plus grosse entreprise de marketing ? &#171; SÃ‰RENDIPITÃ‰</dc:creator>
		<pubDate>Tue, 18 Mar 2008 16:34:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371601</guid>
		<description>[...] de Jeff Jarvis: Google est beaucoup plus gros qu&#8217;il n&#8217;y [...]</description>
		<content:encoded><![CDATA[<p>[...] de Jeff Jarvis: Google est beaucoup plus gros qu&#8217;il n&#8217;y [...]</p>
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		<title>By: Sean Ammirati</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371561</link>
		<dc:creator>Sean Ammirati</dc:creator>
		<pubDate>Mon, 17 Mar 2008 14:58:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371561</guid>
		<description>Jeff, 

Check out my interview with Scott from OpenX on Read/WriteTalk ... reading between the lines an ad exchange is almost certainly coming --- http://readwritetalk.com/2008/03/14/scott-switzer-cto-founder-openx/

- Sean</description>
		<content:encoded><![CDATA[<p>Jeff, </p>
<p>Check out my interview with Scott from OpenX on Read/WriteTalk &#8230; reading between the lines an ad exchange is almost certainly coming &#8212; <a href="http://readwritetalk.com/2008/03/14/scott-switzer-cto-founder-openx/" rel="nofollow">http://readwritetalk.com/2008/03/14/scott-switzer-cto-founder-openx/</a></p>
<p>- Sean</p>
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	<item>
		<title>By: Google Ad Manager: Itâ€™s Bigger Than It Looks &#124; Jeff Jarvis &#124; Voices &#124; AllThingsD</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371555</link>
		<dc:creator>Google Ad Manager: Itâ€™s Bigger Than It Looks &#124; Jeff Jarvis &#124; Voices &#124; AllThingsD</dc:creator>
		<pubDate>Mon, 17 Mar 2008 07:23:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371555</guid>
		<description>[...] Read the rest of this post   Print  all_things_di220:http://voices.allthingsd.com/20080316/google-ad-manager-it%e2%80%99s-bigger-than-it-looks/  Sphere Comment  Tagged: BuzzMachine, Jeff Jarvis, Voices, Google &#124; permalink [...]</description>
		<content:encoded><![CDATA[<p>[...] Read the rest of this post   Print  all_things_di220:http://voices.allthingsd.com/20080316/google-ad-manager-it%e2%80%99s-bigger-than-it-looks/  Sphere Comment  Tagged: BuzzMachine, Jeff Jarvis, Voices, Google | permalink [...]</p>
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		<title>By: Wikinomics &#187; Blog Archive &#187; Wikinomics blogroll - March 16 2008</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371545</link>
		<dc:creator>Wikinomics &#187; Blog Archive &#187; Wikinomics blogroll - March 16 2008</dc:creator>
		<pubDate>Sun, 16 Mar 2008 16:22:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371545</guid>
		<description>[...] on the Google theme, Jeff Jarvis has a great article summarizing the new Google Hosted Ad Management Service. What&#8217;s particularly interesting is his quote &#8220;The creation of a standard ad [...]</description>
		<content:encoded><![CDATA[<p>[...] on the Google theme, Jeff Jarvis has a great article summarizing the new Google Hosted Ad Management Service. What&#8217;s particularly interesting is his quote &#8220;The creation of a standard ad [...]</p>
]]></content:encoded>
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		<title>By: &#160; Google Ad Manager: Itâ€™s bigger than it looks&#160;&#8212;&#160;Instant Web Meetings.COM - Video Conference, Collaboration, E Learning, Unified Communications</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371529</link>
		<dc:creator>&#160; Google Ad Manager: Itâ€™s bigger than it looks&#160;&#8212;&#160;Instant Web Meetings.COM - Video Conference, Collaboration, E Learning, Unified Communications</dc:creator>
		<pubDate>Sun, 16 Mar 2008 05:02:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371529</guid>
		<description>[...] Google Ad Manager: Itâ€™s bigger than it looks [...]</description>
		<content:encoded><![CDATA[<p>[...] Google Ad Manager: Itâ€™s bigger than it looks [...]</p>
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		<title>By: Google Ad Manager - is it all that big a deal? Jeff Jarvis says - &#8220;Yes&#8221; - &#8220;To Serve Man&#8221; &#171; The Analytics Guru</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371439</link>
		<dc:creator>Google Ad Manager - is it all that big a deal? Jeff Jarvis says - &#8220;Yes&#8221; - &#8220;To Serve Man&#8221; &#171; The Analytics Guru</dc:creator>
		<pubDate>Sat, 15 Mar 2008 05:03:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371439</guid>
		<description>[...] know yet since I didn&#8217;t really understand, till I read Jeff Jarvis post on BuzzMachine Google Ad Manager: Itâ€™s bigger than it looks what Google Ad Manager actually [...]</description>
		<content:encoded><![CDATA[<p>[...] know yet since I didn&#8217;t really understand, till I read Jeff Jarvis post on BuzzMachine Google Ad Manager: Itâ€™s bigger than it looks what Google Ad Manager actually [...]</p>
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		<title>By: Searchviews: Week in Review &#124; Searchviews - Daily insights on Search Marketing, Social Media and SEO by Reprise Media.</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371432</link>
		<dc:creator>Searchviews: Week in Review &#124; Searchviews - Daily insights on Search Marketing, Social Media and SEO by Reprise Media.</dc:creator>
		<pubDate>Sat, 15 Mar 2008 02:34:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371432</guid>
		<description>[...] just launched an ad manager that has important implications for publishers and ad networks, and Microsoft wants [...]</description>
		<content:encoded><![CDATA[<p>[...] just launched an ad manager that has important implications for publishers and ad networks, and Microsoft wants [...]</p>
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		<title>By: Google Ad Manager - oh btw it&#8217;s free &#171; A Fuller View</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371399</link>
		<dc:creator>Google Ad Manager - oh btw it&#8217;s free &#171; A Fuller View</dc:creator>
		<pubDate>Fri, 14 Mar 2008 18:40:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371399</guid>
		<description>[...] a great post on this over on BuzzMachine - which completely agree with in terms of how Google Ad Manager really could be a game [...]</description>
		<content:encoded><![CDATA[<p>[...] a great post on this over on BuzzMachine - which completely agree with in terms of how Google Ad Manager really could be a game [...]</p>
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		<title>By: Sebastian</title>
		<link>http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371395</link>
		<dc:creator>Sebastian</dc:creator>
		<pubDate>Fri, 14 Mar 2008 17:59:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/14/google-ad-manager-its-bigger-than-it-looks/#comment-371395</guid>
		<description>Funny. You had the same idea that I had yesterday!</description>
		<content:encoded><![CDATA[<p>Funny. You had the same idea that I had yesterday!</p>
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