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	<title>Comments on: Starbucks listens &#8211; at last</title>
	<atom:link href="http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/</link>
	<description>by Jeff Jarvis</description>
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		<title>By: jb</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-418125</link>
		<dc:creator>jb</dc:creator>
		<pubDate>Sun, 11 Jul 2010 14:42:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-418125</guid>
		<description>Can you put a line(s) on the outside or inside of the cup for people who use cream etc in their coffee?
Even stating to leave room for cream there is always something that is poured out in order to fix your coffee.
Probably quite an impact on the bottom line I would think as well.</description>
		<content:encoded><![CDATA[<p>Can you put a line(s) on the outside or inside of the cup for people who use cream etc in their coffee?<br />
Even stating to leave room for cream there is always something that is poured out in order to fix your coffee.<br />
Probably quite an impact on the bottom line I would think as well.</p>
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		<title>By: Shirley Johnson</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-403347</link>
		<dc:creator>Shirley Johnson</dc:creator>
		<pubDate>Tue, 20 Oct 2009 02:21:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-403347</guid>
		<description>I have had to quit buying your coffee.  I can&#039;t afford to buy it except as a special treat since you raised your prices.  Iam on a fixed income and felt your coffee was a treat but now my coffee treats are even farther apart.  Can&#039;t you find a way to give us seniors a special discount so we can drink your coffee more often.  I don&#039;t even drink coffee at home so your flavored drinks are really special to me.  I love your White Chocolate Mocha&#039;s.  I just can&#039;t afford them anymore.  Sincerely, S. Johnson</description>
		<content:encoded><![CDATA[<p>I have had to quit buying your coffee.  I can&#8217;t afford to buy it except as a special treat since you raised your prices.  Iam on a fixed income and felt your coffee was a treat but now my coffee treats are even farther apart.  Can&#8217;t you find a way to give us seniors a special discount so we can drink your coffee more often.  I don&#8217;t even drink coffee at home so your flavored drinks are really special to me.  I love your White Chocolate Mocha&#8217;s.  I just can&#8217;t afford them anymore.  Sincerely, S. Johnson</p>
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		<title>By: Randy Smith</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-402293</link>
		<dc:creator>Randy Smith</dc:creator>
		<pubDate>Thu, 01 Oct 2009 01:49:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-402293</guid>
		<description>Starbucks just mnade a big boo-boo!
I understand the new ad for some coffee or whatever they&#039;ve come up with lately knocks those of us red-blooded americans who are proudly part of the tea-party crowd, because we believe in our hard-earned freedoms! Well, guess what! I don&#039;t believe I&#039;m not going to be the only one to quit buying starbucks! I love their coffee, but I love my freedom to assemble and voice my opinion even more! They oughta fire or replace their advertising team: they obviously don&#039;t know who&#039;s buying their coffee! You don&#039;t slap your customers in the face like that and get away with it!</description>
		<content:encoded><![CDATA[<p>Starbucks just mnade a big boo-boo!<br />
I understand the new ad for some coffee or whatever they&#8217;ve come up with lately knocks those of us red-blooded americans who are proudly part of the tea-party crowd, because we believe in our hard-earned freedoms! Well, guess what! I don&#8217;t believe I&#8217;m not going to be the only one to quit buying starbucks! I love their coffee, but I love my freedom to assemble and voice my opinion even more! They oughta fire or replace their advertising team: they obviously don&#8217;t know who&#8217;s buying their coffee! You don&#8217;t slap your customers in the face like that and get away with it!</p>
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		<title>By: Jonathan Coffman</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-388867</link>
		<dc:creator>Jonathan Coffman</dc:creator>
		<pubDate>Mon, 05 Jan 2009 03:14:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-388867</guid>
		<description>[...] BuzzMachine » Blog Archive » Starbucks listens - at last [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine » Blog Archive » Starbucks listens &#8211; at last [...]</p>
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		<title>By: Joe</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-385005</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Tue, 04 Nov 2008 22:00:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-385005</guid>
		<description>Hi. 

A strange Starbucks experience today.  I went into a Starbucks and ordered a coffee and when the guy went to get a regular cup a girl with short brown hair said &#039;give him this one&quot;.  I asked about the cup and they said &quot;she was the resident artist&quot; and designed the cup.  I thought nothing of it until I saw the cup in detail which I am enclosing pictures.  How ridiculous? 

Their new logo is a beaver and they promote using all the buffalo.  And to &quot;recylcle this for realzies&quot;

I have pics if interested.</description>
		<content:encoded><![CDATA[<p>Hi. </p>
<p>A strange Starbucks experience today.  I went into a Starbucks and ordered a coffee and when the guy went to get a regular cup a girl with short brown hair said &#8216;give him this one&#8221;.  I asked about the cup and they said &#8220;she was the resident artist&#8221; and designed the cup.  I thought nothing of it until I saw the cup in detail which I am enclosing pictures.  How ridiculous? </p>
<p>Their new logo is a beaver and they promote using all the buffalo.  And to &#8220;recylcle this for realzies&#8221;</p>
<p>I have pics if interested.</p>
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		<title>By: Joe</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-385004</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Tue, 04 Nov 2008 21:59:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-385004</guid>
		<description>Hi. 

A strange Starbucks experience today.  I went into a Starbucks and ordered a coffee and when the guy went to get a regular cup a girl with short brown hair said &#039;give him this one&quot;.  I asked about the cup and they said &quot;she was the resident artist&quot; and designed the cup.  I thought nothing of it until I saw the cup in detail which I am enclosing pictures.  How ridiculous? 

Their new logo is a beaver and they promote using all the buffalo.  And to &quot;recylcle this for realzies&quot;

What do you think?  Does this happen regularly?</description>
		<content:encoded><![CDATA[<p>Hi. </p>
<p>A strange Starbucks experience today.  I went into a Starbucks and ordered a coffee and when the guy went to get a regular cup a girl with short brown hair said &#8216;give him this one&#8221;.  I asked about the cup and they said &#8220;she was the resident artist&#8221; and designed the cup.  I thought nothing of it until I saw the cup in detail which I am enclosing pictures.  How ridiculous? </p>
<p>Their new logo is a beaver and they promote using all the buffalo.  And to &#8220;recylcle this for realzies&#8221;</p>
<p>What do you think?  Does this happen regularly?</p>
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	<item>
		<title>By: Joe</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-379942</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Thu, 31 Jul 2008 17:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-379942</guid>
		<description>Well. They massively overbuilt their stores. What exactly did you expect to happen in en economic downturn.</description>
		<content:encoded><![CDATA[<p>Well. They massively overbuilt their stores. What exactly did you expect to happen in en economic downturn.</p>
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		<title>By: links for 2008-06-27 &#171; media mindshare: news media, technology &#38; public relations</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-378050</link>
		<dc:creator>links for 2008-06-27 &#171; media mindshare: news media, technology &#38; public relations</dc:creator>
		<pubDate>Fri, 27 Jun 2008 02:34:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-378050</guid>
		<description>[...] Starbucks listens - at last &gt; Jeff Jarvis A double skinny Salesforce Storm, with a swipeable super-sipper card and extra iPhone, please! [...]</description>
		<content:encoded><![CDATA[<p>[...] Starbucks listens &#8211; at last &gt; Jeff Jarvis A double skinny Salesforce Storm, with a swipeable super-sipper card and extra iPhone, please! [...]</p>
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		<title>By: links for 2008-06-26 &#171; Brendan Cooper, your Friendly PR Social Media Planner</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-378024</link>
		<dc:creator>links for 2008-06-26 &#171; Brendan Cooper, your Friendly PR Social Media Planner</dc:creator>
		<pubDate>Thu, 26 Jun 2008 11:32:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-378024</guid>
		<description>[...] BuzzMachine » Blog Archive » Starbucks listens - at last Hmmm, I had no idea these initiatives were based on salesforce.com. Makes sense - if a blog is essentially a CMS, then an online customer service initiative is essentially a CRM. (tags: customerservice blog branding business innovation web2.0 starbucks coffee salesforce salesforce.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine » Blog Archive » Starbucks listens &#8211; at last Hmmm, I had no idea these initiatives were based on salesforce.com. Makes sense &#8211; if a blog is essentially a CMS, then an online customer service initiative is essentially a CRM. (tags: customerservice blog branding business innovation web2.0 starbucks coffee salesforce salesforce.com) [...]</p>
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		<title>By: Starbucks and its idea pond : Tomas Kohl</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-374829</link>
		<dc:creator>Starbucks and its idea pond : Tomas Kohl</dc:creator>
		<pubDate>Sat, 10 May 2008 05:26:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-374829</guid>
		<description>[...] via Adriana -Â  Jeff Jarvis comments on some of the ideas in the pond and poses a provocative question: &#8220;Why does listening to [...]</description>
		<content:encoded><![CDATA[<p>[...] via Adriana -Â  Jeff Jarvis comments on some of the ideas in the pond and poses a provocative question: &#8220;Why does listening to [...]</p>
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		<title>By: Carl Lindow</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-374361</link>
		<dc:creator>Carl Lindow</dc:creator>
		<pubDate>Sun, 04 May 2008 03:14:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-374361</guid>
		<description>The cup insulators should be square on both ends.  They would then be useful on the smaller cups when they were turned upside down.  The small cup does not seat solidly in the insulator when it is used normally.  I almost spilled mine because of that.

carllindow@juno.com</description>
		<content:encoded><![CDATA[<p>The cup insulators should be square on both ends.  They would then be useful on the smaller cups when they were turned upside down.  The small cup does not seat solidly in the insulator when it is used normally.  I almost spilled mine because of that.</p>
<p><a href="mailto:carllindow@juno.com">carllindow@juno.com</a></p>
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		<title>By: Starbucks and Salesforce - Listening To Your Customers at nonprofitCRM.org</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-372438</link>
		<dc:creator>Starbucks and Salesforce - Listening To Your Customers at nonprofitCRM.org</dc:creator>
		<pubDate>Tue, 01 Apr 2008 18:21:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-372438</guid>
		<description>[...] article is worth a read, even if you donâ€™t follow the rest of the [...]</description>
		<content:encoded><![CDATA[<p>[...] article is worth a read, even if you donâ€™t follow the rest of the [...]</p>
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		<title>By: J. Stewart</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-372374</link>
		<dc:creator>J. Stewart</dc:creator>
		<pubDate>Sun, 30 Mar 2008 22:16:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-372374</guid>
		<description>Where have all the FRAPPUCCINO Bars gone????  Can&#039;t find them in any grocery stores in Silver Spring, MD area.  You got us hooked --  now what??</description>
		<content:encoded><![CDATA[<p>Where have all the FRAPPUCCINO Bars gone????  Can&#8217;t find them in any grocery stores in Silver Spring, MD area.  You got us hooked &#8212;  now what??</p>
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		<title>By: Patrick Shaw&#8217;s Weblog / starbucks, salesforce and listening to your customers</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-372333</link>
		<dc:creator>Patrick Shaw&#8217;s Weblog / starbucks, salesforce and listening to your customers</dc:creator>
		<pubDate>Sat, 29 Mar 2008 21:24:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-372333</guid>
		<description>[...] article is worth a read, even if you don&#8217;t follow the rest of the [...]</description>
		<content:encoded><![CDATA[<p>[...] article is worth a read, even if you don&#8217;t follow the rest of the [...]</p>
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		<title>By: Connecting Bristol &#187; Does the End of Civil Serf mean Civil silence?</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-372160</link>
		<dc:creator>Connecting Bristol &#187; Does the End of Civil Serf mean Civil silence?</dc:creator>
		<pubDate>Thu, 27 Mar 2008 18:10:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-372160</guid>
		<description>[...] where do we go from here? I would advise that as many big organisations such as Dell and Starbucks open up themselves to the blogosphere, the public sector should not shut up shop. If the public [...]</description>
		<content:encoded><![CDATA[<p>[...] where do we go from here? I would advise that as many big organisations such as Dell and Starbucks open up themselves to the blogosphere, the public sector should not shut up shop. If the public [...]</p>
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		<title>By: Connecting Bristol &#187;</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-372159</link>
		<dc:creator>Connecting Bristol &#187;</dc:creator>
		<pubDate>Thu, 27 Mar 2008 18:04:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-372159</guid>
		<description>[...] where do we go from here? I would advise that as many big organisations such as Dell and Starbucks open up themselves to the blogosphere, the public sector should not shut up shop. If the public [...]</description>
		<content:encoded><![CDATA[<p>[...] where do we go from here? I would advise that as many big organisations such as Dell and Starbucks open up themselves to the blogosphere, the public sector should not shut up shop. If the public [...]</p>
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		<title>By: Links for March 18th through March 22nd &#124; tim elliott's blog</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371898</link>
		<dc:creator>Links for March 18th through March 22nd &#124; tim elliott's blog</dc:creator>
		<pubDate>Sun, 23 Mar 2008 02:21:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371898</guid>
		<description>[...] Starbucks listens - at last [...]</description>
		<content:encoded><![CDATA[<p>[...] Starbucks listens &#8211; at last [...]</p>
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		<title>By: Links for March 17th through March 20th &#124; tim elliott's blog</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371891</link>
		<dc:creator>Links for March 17th through March 20th &#124; tim elliott's blog</dc:creator>
		<pubDate>Sun, 23 Mar 2008 00:19:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371891</guid>
		<description>[...] Starbucks listens - at last [...]</description>
		<content:encoded><![CDATA[<p>[...] Starbucks listens &#8211; at last [...]</p>
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		<title>By: Make Them Accountable / Technology &#38; Science</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371808</link>
		<dc:creator>Make Them Accountable / Technology &#38; Science</dc:creator>
		<pubDate>Fri, 21 Mar 2008 16:07:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371808</guid>
		<description>[...] Starbucks listens - at last (by Jeff Jarvis) Following Dellâ€™s Ideastorm, Starbucks has no opened a forum â€” also powered by Salesforce.com â€” where customers can make suggestions then discuss and vote on themâ€¦ Already, there are clear themes coming out in the Starbucks discussion. Many customers are suggesting â€” and many more are agreeing â€” that our frequent-sipper cards should have our regular orders embedded in them so we could swipe the card at the door, make the order, pay for it, and avoid that damned line (making that damned line shorter for everyone else). Others are also suggesting they want to do the same with their iPhones. This genius comes not from MBAs or executives but from customers. If youâ€™ll just listen. Sounds like a great idea.Â  I wish Microsoft would listen to its customers. [...]</description>
		<content:encoded><![CDATA[<p>[...] Starbucks listens &#8211; at last (by Jeff Jarvis) Following Dellâ€™s Ideastorm, Starbucks has no opened a forum â€” also powered by Salesforce.com â€” where customers can make suggestions then discuss and vote on themâ€¦ Already, there are clear themes coming out in the Starbucks discussion. Many customers are suggesting â€” and many more are agreeing â€” that our frequent-sipper cards should have our regular orders embedded in them so we could swipe the card at the door, make the order, pay for it, and avoid that damned line (making that damned line shorter for everyone else). Others are also suggesting they want to do the same with their iPhones. This genius comes not from MBAs or executives but from customers. If youâ€™ll just listen. Sounds like a great idea.Â  I wish Microsoft would listen to its customers. [...]</p>
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		<title>By: Nigel Eccles</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371796</link>
		<dc:creator>Nigel Eccles</dc:creator>
		<pubDate>Fri, 21 Mar 2008 13:43:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371796</guid>
		<description>It is great that Starbucks are doing this however the real proof will come in whether they actually follow through. I think Starbucks is great but they aren&#039;t exactly known for giving it to the customer their way. Typical experience in the UK:
Customer: Can I have coffee?
Starbucks waitress (sorry Barista): An Americano?
Customer: Er yeah whatever
Barista: Venti, Grande or Tall?
Customer: Er what? Oh give me the big one. Can I have some milk in it?
Barista: You need to add it yourself
Customer: Oh, OK do you have semi-skimmed? (which is pretty much the standard in the UK)
Barista: Er no, you can add half the full fat and half the skimmed stuff...

They have been in the UK for over 5 years and they still don&#039;t have semi-skimmed. I&#039;m not betting we are going to see it any time soon...</description>
		<content:encoded><![CDATA[<p>It is great that Starbucks are doing this however the real proof will come in whether they actually follow through. I think Starbucks is great but they aren&#8217;t exactly known for giving it to the customer their way. Typical experience in the UK:<br />
Customer: Can I have coffee?<br />
Starbucks waitress (sorry Barista): An Americano?<br />
Customer: Er yeah whatever<br />
Barista: Venti, Grande or Tall?<br />
Customer: Er what? Oh give me the big one. Can I have some milk in it?<br />
Barista: You need to add it yourself<br />
Customer: Oh, OK do you have semi-skimmed? (which is pretty much the standard in the UK)<br />
Barista: Er no, you can add half the full fat and half the skimmed stuff&#8230;</p>
<p>They have been in the UK for over 5 years and they still don&#8217;t have semi-skimmed. I&#8217;m not betting we are going to see it any time soon&#8230;</p>
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		<title>By: All you have to do is listen &#171; Jason Kristufek&#8217;s We Media blog</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371793</link>
		<dc:creator>All you have to do is listen &#171; Jason Kristufek&#8217;s We Media blog</dc:creator>
		<pubDate>Fri, 21 Mar 2008 13:02:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371793</guid>
		<description>[...] Jeff Jarvis points out correctly that the auto industry, airlines and others should have done this five years ago. I&#8217;ll add another industry that should have: the media. [...]</description>
		<content:encoded><![CDATA[<p>[...] Jeff Jarvis points out correctly that the auto industry, airlines and others should have done this five years ago. I&#8217;ll add another industry that should have: the media. [...]</p>
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		<title>By: Linda Ziskind</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371779</link>
		<dc:creator>Linda Ziskind</dc:creator>
		<pubDate>Fri, 21 Mar 2008 05:12:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371779</guid>
		<description>Thanks for the great rant. It&#039;s typical of corporate mind-entrenchment. They expect us to be the docile sheep that reshape our needs and expectations to fit their products and services when, duh, shouldn&#039;t it be the other way around? Well, these days the sheep are online and bleeting loudly. &#039;Bout time.</description>
		<content:encoded><![CDATA[<p>Thanks for the great rant. It&#8217;s typical of corporate mind-entrenchment. They expect us to be the docile sheep that reshape our needs and expectations to fit their products and services when, duh, shouldn&#8217;t it be the other way around? Well, these days the sheep are online and bleeting loudly. &#8216;Bout time.</p>
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		<title>By: Brit</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371771</link>
		<dc:creator>Brit</dc:creator>
		<pubDate>Fri, 21 Mar 2008 01:05:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371771</guid>
		<description>Re:  Roscoe&#039;s comment:

The Henry Ford quotation is apt.  It&#039;s the flip side of giving customers a voice, and brings up a crucial point:  while customers may have valuable insights, they will also be full of stuff and nonsense a good deal of the time.  The key is having the wisdom to discern the difference, and the genius to act accordingly.</description>
		<content:encoded><![CDATA[<p>Re:  Roscoe&#8217;s comment:</p>
<p>The Henry Ford quotation is apt.  It&#8217;s the flip side of giving customers a voice, and brings up a crucial point:  while customers may have valuable insights, they will also be full of stuff and nonsense a good deal of the time.  The key is having the wisdom to discern the difference, and the genius to act accordingly.</p>
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		<title>By: Roscoe</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371767</link>
		<dc:creator>Roscoe</dc:creator>
		<pubDate>Thu, 20 Mar 2008 22:04:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371767</guid>
		<description>&quot;If I gave people what they wanted, I would&#039;ve invented a faster horse.&quot;

-- Henry Ford

Customers should be able to communicate with their vendors across many different channels.  But this one has some potential issues with follow through and customer satisfaction.  

If two people offer contrasting public opinions on your new ideas forum, and you implement one, have you lost the other customer?  Maybe you&#039;d have lost them both had you done nothing.  

But I could see this creating a false expectation with customers.  It&#039;s one thing to roll out a new means for customers to voice their opinions (which this does).  It&#039;s another for a F500 company to rapidly implement those suggestions.  Yet another whether they were the *right* decisions.

I don&#039;t know if Salesforce.com wants to point to DELL and SBUX as exemplars of customer responsiveness after implementing their ideas gadget.</description>
		<content:encoded><![CDATA[<p>&#8220;If I gave people what they wanted, I would&#8217;ve invented a faster horse.&#8221;</p>
<p>&#8211; Henry Ford</p>
<p>Customers should be able to communicate with their vendors across many different channels.  But this one has some potential issues with follow through and customer satisfaction.  </p>
<p>If two people offer contrasting public opinions on your new ideas forum, and you implement one, have you lost the other customer?  Maybe you&#8217;d have lost them both had you done nothing.  </p>
<p>But I could see this creating a false expectation with customers.  It&#8217;s one thing to roll out a new means for customers to voice their opinions (which this does).  It&#8217;s another for a F500 company to rapidly implement those suggestions.  Yet another whether they were the *right* decisions.</p>
<p>I don&#8217;t know if Salesforce.com wants to point to DELL and SBUX as exemplars of customer responsiveness after implementing their ideas gadget.</p>
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		<title>By: SalesforceWatch.com</title>
		<link>http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371766</link>
		<dc:creator>SalesforceWatch.com</dc:creator>
		<pubDate>Thu, 20 Mar 2008 21:58:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/20/starbucks-listens-at-last/#comment-371766</guid>
		<description>&lt;strong&gt;Starbucks Using the Force...&lt;/strong&gt;

Salesforce has another Fortune 500 company using the Ideas application to power their customer suggestion portal. Starbucks has started promoting the my Starbucks Idea site on their homepage - the site is running at force.com with a custom url (mystarb...</description>
		<content:encoded><![CDATA[<p><strong>Starbucks Using the Force&#8230;</strong></p>
<p>Salesforce has another Fortune 500 company using the Ideas application to power their customer suggestion portal. Starbucks has started promoting the my Starbucks Idea site on their homepage &#8211; the site is running at force.com with a custom url (mystarb&#8230;</p>
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