http://www.buzzmachine.com/2008/03/24/an-open-ad-network-opens-for-business/ by Jeff Jarvis Fri, 05 Dec 2008 09:57:38 +0000 http://wordpress.org/?v=2.5.1 http://www.buzzmachine.com/2008/03/24/an-open-ad-network-opens-for-business/#comment-372045 NACH.COM » Nach.com Links 03/26/2008 Wed, 26 Mar 2008 12:33:01 +0000 http://www.buzzmachine.com/2008/03/24/an-open-ad-network-opens-for-business/#comment-372045 [...] BuzzMachine » Blog Archive » An open ad network opens for business [...] [...] BuzzMachine » Blog Archive » An open ad network opens for business [...]

]]> http://www.buzzmachine.com/2008/03/24/an-open-ad-network-opens-for-business/#comment-372038 Online Ad Networks « UPEI - BUS442.0 Wed, 26 Mar 2008 07:49:20 +0000 http://www.buzzmachine.com/2008/03/24/an-open-ad-network-opens-for-business/#comment-372038 [...] I came across an open ad network service known as OPENX while reading an article on Buzzmachine.  I went through the online tutorial of the service which was quite fascinating, [...] [...] I came across an open ad network service known as OPENX while reading an article on Buzzmachine.  I went through the online tutorial of the service which was quite fascinating, [...]

]]> http://www.buzzmachine.com/2008/03/24/an-open-ad-network-opens-for-business/#comment-371988 Kirk Caraway Mon, 24 Mar 2008 23:23:28 +0000 http://www.buzzmachine.com/2008/03/24/an-open-ad-network-opens-for-business/#comment-371988 One thing missing from OpenX is self-serve text ads. This is a critical need for smaller publications who want to take advantage of the Long Tail. We have lots of data that shows advertisers who can book their own ads spend more money. We also know there is a huge pool of advertisers out there who have budgets too small to send ad reps out to sell, but can be tapped through a self-service model. Google has proven this model works. Why is there no one stepping in to copy that success? One thing missing from OpenX is self-serve text ads. This is a critical need for smaller publications who want to take advantage of the Long Tail. We have lots of data that shows advertisers who can book their own ads spend more money. We also know there is a huge pool of advertisers out there who have budgets too small to send ad reps out to sell, but can be tapped through a self-service model. Google has proven this model works. Why is there no one stepping in to copy that success?

]]> http://www.buzzmachine.com/2008/03/24/an-open-ad-network-opens-for-business/#comment-371986 John Thompson Mon, 24 Mar 2008 21:41:39 +0000 http://www.buzzmachine.com/2008/03/24/an-open-ad-network-opens-for-business/#comment-371986 This is great news as I am a big fan of OpenX and open source software in general. Current CPM rates are simply unsustainable for any niche online publisher offering free content and hoping to fund with display advertising revenue. This is great news as I am a big fan of OpenX and open source software in general. Current CPM rates are simply unsustainable for any niche online publisher offering free content and hoping to fund with display advertising revenue.

]]>