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	<title>Comments on: The news will find us</title>
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	<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/</link>
	<description>by Jeff Jarvis</description>
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		<title>By: Context is King: How Videos Are Found And Consumed Online - News from the technology world - Technology News</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-409839</link>
		<dc:creator>Context is King: How Videos Are Found And Consumed Online - News from the technology world - Technology News</dc:creator>
		<pubDate>Mon, 08 Mar 2010 23:13:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-409839</guid>
		<description>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</description>
		<content:encoded><![CDATA[<p>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</p>
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		<title>By: Context is King: How Videos Are Found And Consumed Online : Technology Blog By ShaileshPatel.Net</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408179</link>
		<dc:creator>Context is King: How Videos Are Found And Consumed Online : Technology Blog By ShaileshPatel.Net</dc:creator>
		<pubDate>Mon, 01 Feb 2010 12:29:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408179</guid>
		<description>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</description>
		<content:encoded><![CDATA[<p>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</p>
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		<title>By: Context is King: How Videos Are Found And Consumed Online &#171; Insanity Reviews Friends</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408152</link>
		<dc:creator>Context is King: How Videos Are Found And Consumed Online &#171; Insanity Reviews Friends</dc:creator>
		<pubDate>Sun, 31 Jan 2010 08:47:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408152</guid>
		<description>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</description>
		<content:encoded><![CDATA[<p>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</p>
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		<title>By: Context is King: How Videos Are Found And Consumed Online &#124; The Internet Database</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408112</link>
		<dc:creator>Context is King: How Videos Are Found And Consumed Online &#124; The Internet Database</dc:creator>
		<pubDate>Sat, 30 Jan 2010 18:25:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408112</guid>
		<description>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</description>
		<content:encoded><![CDATA[<p>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</p>
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		<title>By: Context is King: How Videos Are Found And Consumed Online &#124; Tech stuff center</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408109</link>
		<dc:creator>Context is King: How Videos Are Found And Consumed Online &#124; Tech stuff center</dc:creator>
		<pubDate>Sat, 30 Jan 2010 17:13:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408109</guid>
		<description>[...] con&amp;#116en&amp;#116  by ac&amp;#116ually go&amp;#105ng &amp;#116o a g&amp;#105ven s&amp;#105&amp;#116e.  &amp;#84o paraphrase Jeff Jar&amp;#118is, if &amp;#115om&amp;#101t&amp;#104ing i&amp;#115 important, it wi&amp;#108&amp;#108 find m&amp;#101, b&amp;#101 it via [...]</description>
		<content:encoded><![CDATA[<p>[...] con&amp;#116en&amp;#116  by ac&amp;#116ually go&amp;#105ng &amp;#116o a g&amp;#105ven s&amp;#105&amp;#116e.  &amp;#84o paraphrase Jeff Jar&amp;#118is, if &amp;#115om&amp;#101t&amp;#104ing i&amp;#115 important, it wi&amp;#108&amp;#108 find m&amp;#101, b&amp;#101 it via [...]</p>
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		<title>By: Context is King: How Videos Are Found And Consumed Online &#171; Internet Marketing Tools</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408094</link>
		<dc:creator>Context is King: How Videos Are Found And Consumed Online &#171; Internet Marketing Tools</dc:creator>
		<pubDate>Sat, 30 Jan 2010 12:42:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408094</guid>
		<description>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</description>
		<content:encoded><![CDATA[<p>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</p>
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		<title>By: Context is King: How Videos Are Found And Consumed Online &#124; Digital Digg Blog</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408093</link>
		<dc:creator>Context is King: How Videos Are Found And Consumed Online &#124; Digital Digg Blog</dc:creator>
		<pubDate>Sat, 30 Jan 2010 12:16:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408093</guid>
		<description>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</description>
		<content:encoded><![CDATA[<p>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</p>
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		<title>By: Context is King: How Videos Are Found And Consumed Online</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408091</link>
		<dc:creator>Context is King: How Videos Are Found And Consumed Online</dc:creator>
		<pubDate>Sat, 30 Jan 2010 12:01:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408091</guid>
		<description>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</description>
		<content:encoded><![CDATA[<p>[...] less often do consumers even seek out content  by actually going to a given site.  To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter, Facebook, Twitter or a shared [...]</p>
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		<title>By: Social Media Influence: Social Media Analysis &#38; Intellegence &#187; The &#8220;social media generation&#8221; also dictates the news cycle</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408022</link>
		<dc:creator>Social Media Influence: Social Media Analysis &#38; Intellegence &#187; The &#8220;social media generation&#8221; also dictates the news cycle</dc:creator>
		<pubDate>Fri, 29 Jan 2010 22:00:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-408022</guid>
		<description>[...] discussion about the power of word-of-mouth referrals on the news process, most notably from Jeff Jarvis and Matthew [...]</description>
		<content:encoded><![CDATA[<p>[...] discussion about the power of word-of-mouth referrals on the news process, most notably from Jeff Jarvis and Matthew [...]</p>
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		<title>By: next</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-407616</link>
		<dc:creator>next</dc:creator>
		<pubDate>Wed, 20 Jan 2010 05:46:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-407616</guid>
		<description>I find myself using Twitter for news these days. It&#039;s a decent real time source when you can&#039;t find anything else online. And you can search location specific tweets too. Very handy.</description>
		<content:encoded><![CDATA[<p>I find myself using Twitter for news these days. It&#8217;s a decent real time source when you can&#8217;t find anything else online. And you can search location specific tweets too. Very handy.</p>
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		<title>By: Bizzmodels.com &#187; Blog Archive &#187; Readers expect news to find them</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-403211</link>
		<dc:creator>Bizzmodels.com &#187; Blog Archive &#187; Readers expect news to find them</dc:creator>
		<pubDate>Sun, 18 Oct 2009 11:57:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-403211</guid>
		<description>[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail&#8217;s Mathew Ingram, a colleague here at Nieman, both wrote about it at [...]</description>
		<content:encoded><![CDATA[<p>[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail&#8217;s Mathew Ingram, a colleague here at Nieman, both wrote about it at [...]</p>
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		<title>By: Readers expect news to find them &#171; Blog Looppa</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-402796</link>
		<dc:creator>Readers expect news to find them &#171; Blog Looppa</dc:creator>
		<pubDate>Thu, 08 Oct 2009 06:26:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-402796</guid>
		<description>[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail’s Mathew Ingram, a colleague here at Nieman, both wrote about it at the [...]</description>
		<content:encoded><![CDATA[<p>[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail’s Mathew Ingram, a colleague here at Nieman, both wrote about it at the [...]</p>
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		<title>By: How the news found me on Twitter &#124; Save the Media</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-402764</link>
		<dc:creator>How the news found me on Twitter &#124; Save the Media</dc:creator>
		<pubDate>Wed, 07 Oct 2009 20:00:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-402764</guid>
		<description>[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail&#8217;s Mathew Ingram, a colleague here at Nieman, both wrote about it at [...]</description>
		<content:encoded><![CDATA[<p>[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail&#8217;s Mathew Ingram, a colleague here at Nieman, both wrote about it at [...]</p>
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		<title>By: Readers expect news to find them &#187; Nieman Journalism Lab</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-402738</link>
		<dc:creator>Readers expect news to find them &#187; Nieman Journalism Lab</dc:creator>
		<pubDate>Wed, 07 Oct 2009 14:27:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-402738</guid>
		<description>[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail&#8217;s Mathew Ingram, a colleague here at Nieman, both wrote about it at [...]</description>
		<content:encoded><![CDATA[<p>[...] line meant many things to many people. BuzzMachine blogger Jeff Jarvis and the Globe and Mail&#8217;s Mathew Ingram, a colleague here at Nieman, both wrote about it at [...]</p>
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		<title>By: Work in progress &#171; Il Giornalaio</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-399987</link>
		<dc:creator>Work in progress &#171; Il Giornalaio</dc:creator>
		<pubDate>Thu, 20 Aug 2009 04:18:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-399987</guid>
		<description>[...] almeno il 55% dei ricavi mediamente venga fatto dalle vendite in edicola. Che le notizie debbano venire a noi l&#8217;ho compreso persino io; che ci arrivino in edicola attraverso una rete di distribuzione [...]</description>
		<content:encoded><![CDATA[<p>[...] almeno il 55% dei ricavi mediamente venga fatto dalle vendite in edicola. Che le notizie debbano venire a noi l&#8217;ho compreso persino io; che ci arrivino in edicola attraverso una rete di distribuzione [...]</p>
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		<title>By: Because you wouldn&#8217;t go to a *citizen prostitute* for sex, would you? &#124; brianfrank.ca</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-399921</link>
		<dc:creator>Because you wouldn&#8217;t go to a *citizen prostitute* for sex, would you? &#124; brianfrank.ca</dc:creator>
		<pubDate>Wed, 19 Aug 2009 05:50:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-399921</guid>
		<description>[...] at Aspen that they must go to where the people are and not expect the people to come to them (“if the news is that important, it will find me”). How does news become part of my [...]</description>
		<content:encoded><![CDATA[<p>[...] at Aspen that they must go to where the people are and not expect the people to come to them (“if the news is that important, it will find me”). How does news become part of my [...]</p>
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		<title>By: NewBizNews &#38; Hyperpersonal news streams &#171; BuzzMachine</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-399891</link>
		<dc:creator>NewBizNews &#38; Hyperpersonal news streams &#171; BuzzMachine</dc:creator>
		<pubDate>Tue, 18 Aug 2009 23:44:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-399891</guid>
		<description>[...] folks at Aspen that they must go to where the people are and not expect the people to come to them (&#8220;if the news is that important, it will find me&#8221;). How does news become part of my [...]</description>
		<content:encoded><![CDATA[<p>[...] folks at Aspen that they must go to where the people are and not expect the people to come to them (&#8220;if the news is that important, it will find me&#8221;). How does news become part of my [...]</p>
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		<title>By: LSDI : I giornali non sono piÃ¹ il centro del mondo: la nuova ecosfera dellâ€™ informazione</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-373882</link>
		<dc:creator>LSDI : I giornali non sono piÃ¹ il centro del mondo: la nuova ecosfera dellâ€™ informazione</dc:creator>
		<pubDate>Sat, 26 Apr 2008 12:52:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-373882</guid>
		<description>[...] e pu&#242; creare una servizio. Ma noi potremmo averlo trovato anche grazie ad una segnalazione (&#8220;se la notizia &#232; importante, mi trover&#224;&#8221;). In entrambi in casi si potrebbe avere fatto riferimento alla fonte materiale di un&#8217;azienda [...]</description>
		<content:encoded><![CDATA[<p>[...] e pu&ograve; creare una servizio. Ma noi potremmo averlo trovato anche grazie ad una segnalazione (&ldquo;se la notizia &egrave; importante, mi trover&agrave;&rdquo;). In entrambi in casi si potrebbe avere fatto riferimento alla fonte materiale di un&rsquo;azienda [...]</p>
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		<title>By: links for 2008-04-20 &#171; David Black</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-373577</link>
		<dc:creator>links for 2008-04-20 &#171; David Black</dc:creator>
		<pubDate>Sun, 20 Apr 2008 02:34:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-373577</guid>
		<description>[...] The news will find us - BuzzMachine â€œIf the news is that important, it will find me.â€ (tags: internet socialmedia newspapers news journalism politics attention) [...]</description>
		<content:encoded><![CDATA[<p>[...] The news will find us &#8211; BuzzMachine â€œIf the news is that important, it will find me.â€ (tags: internet socialmedia newspapers news journalism politics attention) [...]</p>
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		<title>By: contentious.com - links for 2008-04-19</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-373564</link>
		<dc:creator>contentious.com - links for 2008-04-19</dc:creator>
		<pubDate>Sat, 19 Apr 2008 16:35:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-373564</guid>
		<description>[...] BuzzMachine Â» Blog Archive Â» The news will find us &#8220;Less clear is whether YouTube will be just as bad, or worse, at blurring the line between a fair point and a cheap shot than newspapers or TV ever were.&#8221;  (tags: change news politics media+evolution perceptions interpretation video sharing services tidbits+fodder) [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine Â» Blog Archive Â» The news will find us &#8220;Less clear is whether YouTube will be just as bad, or worse, at blurring the line between a fair point and a cheap shot than newspapers or TV ever were.&#8221;  (tags: change news politics media+evolution perceptions interpretation video sharing services tidbits+fodder) [...]</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; The press becomes the press-sphere</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-373285</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; The press becomes the press-sphere</dc:creator>
		<pubDate>Mon, 14 Apr 2008 10:37:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-373285</guid>
		<description>[...] a news story. But we might have found that via links from our peers who tell us it&#8217;s news (&#8220;if the news is important, it will find me&#8221;). Either of those might have linked to source material from a company or government site &#8212; [...]</description>
		<content:encoded><![CDATA[<p>[...] a news story. But we might have found that via links from our peers who tell us it&#8217;s news (&#8220;if the news is important, it will find me&#8221;). Either of those might have linked to source material from a company or government site &#8212; [...]</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; Hothouse blogs</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-372190</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; Hothouse blogs</dc:creator>
		<pubDate>Fri, 28 Mar 2008 01:20:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-372190</guid>
		<description>[...] to is Brian Stelter, boy-blogger at CableNewser and now New York Times scribe. I praised his story earlier today but didn&#8217;t realize until I picked up the print edition that he got great Page One play. [...]</description>
		<content:encoded><![CDATA[<p>[...] to is Brian Stelter, boy-blogger at CableNewser and now New York Times scribe. I praised his story earlier today but didn&#8217;t realize until I picked up the print edition that he got great Page One play. [...]</p>
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		<title>By: David Martin</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-372168</link>
		<dc:creator>David Martin</dc:creator>
		<pubDate>Thu, 27 Mar 2008 20:14:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-372168</guid>
		<description>This seems to go to the bigger issue - definition of the news cycle. tdc&#039;s comment is spot-on. We live in a world of news in real-time. Every story is developing. My sense of Brian&#039;s writing is we need to ensure we are in the export business, making digital assets discoverable and friendly to export/sharing. The days of import, the mission of attracting traffic along w/ associated holy grail metrics of pv and unique are approaching end stage. Shirky is correct in his reading that we are all media.</description>
		<content:encoded><![CDATA[<p>This seems to go to the bigger issue &#8211; definition of the news cycle. tdc&#8217;s comment is spot-on. We live in a world of news in real-time. Every story is developing. My sense of Brian&#8217;s writing is we need to ensure we are in the export business, making digital assets discoverable and friendly to export/sharing. The days of import, the mission of attracting traffic along w/ associated holy grail metrics of pv and unique are approaching end stage. Shirky is correct in his reading that we are all media.</p>
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		<title>By: tdc</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-372167</link>
		<dc:creator>tdc</dc:creator>
		<pubDate>Thu, 27 Mar 2008 20:06:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-372167</guid>
		<description>anybody happen to be online at around 7p a week ago sunday? (that&#039;s the time the bear stearns deal was first announced).

i was.

within 5 minutes it was everywhere... bloomberg, cnn, msnbc, AND  the stock message boards were humming all night long.

news is instantaneous. and since we&#039;re learning it is a process rather than a finished product appointment newscasts and dead tree editions are past the borrowed time thing.</description>
		<content:encoded><![CDATA[<p>anybody happen to be online at around 7p a week ago sunday? (that&#8217;s the time the bear stearns deal was first announced).</p>
<p>i was.</p>
<p>within 5 minutes it was everywhere&#8230; bloomberg, cnn, msnbc, AND  the stock message boards were humming all night long.</p>
<p>news is instantaneous. and since we&#8217;re learning it is a process rather than a finished product appointment newscasts and dead tree editions are past the borrowed time thing.</p>
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		<title>By: John Robinson</title>
		<link>http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-372150</link>
		<dc:creator>John Robinson</dc:creator>
		<pubDate>Thu, 27 Mar 2008 16:16:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/2008/03/27/the-news-will-find-us/#comment-372150</guid>
		<description>The thing is -- well, one of the things -- is that everyone who has e-mail, even newspaper editors and publishers, has gotten and probably sent links to friends. Share this joke or that insightful column. Been acting as conduits ourselves when the young people were in grade school.

So why didn&#039;t all of us old media types, rather than just a few, realize the power of how news was now being spread? We were too blind to realize it what we were doing and understand the ramifications. We could have captured lightning. Well, maybe not lightning, but a spark at least.

Makes me sad that we didn&#039;t get it 8 or 9 years ago when we should have.</description>
		<content:encoded><![CDATA[<p>The thing is &#8212; well, one of the things &#8212; is that everyone who has e-mail, even newspaper editors and publishers, has gotten and probably sent links to friends. Share this joke or that insightful column. Been acting as conduits ourselves when the young people were in grade school.</p>
<p>So why didn&#8217;t all of us old media types, rather than just a few, realize the power of how news was now being spread? We were too blind to realize it what we were doing and understand the ramifications. We could have captured lightning. Well, maybe not lightning, but a spark at least.</p>
<p>Makes me sad that we didn&#8217;t get it 8 or 9 years ago when we should have.</p>
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