The title nags at me the same way Google does - moral and righteous overtones applied to a company that seems to me to be remarkably amoral (I’m not not saying immoral). It’s a quibble. There’s clearly a lot to learn about digital business and media from Google - and I look forward to what you come up with. I think the WWGND - what would they NOT do - could be a chapter, or another way of looking critically at how the company has behaved in areas where it has come under criticism. That’s not just China, censorship, etc. Last I checked they’ve also still not revealed the list of sites they index at Google News. They’re under no obligation to do so - but I find it odd for a company that claims to want to index the world that this particular index is off limits.

And the idea I’m thinking about a lot lately is the last one I mentioned:

Maybe the things that Google would not do are things that non-profits or social entrepreneurs would do - or should. That’s not a dig at Google - just another way of thinking about who does what in a digital, connected We Media culture.

For example, “Katie Couric is the new Larry King.”