Comments on: Dell, Starbucks, and the marketplace of ideas http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/ by Jeff Jarvis Fri, 10 Feb 2012 13:40:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Eric from evly http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-465534 Eric from evly Thu, 19 Jan 2012 10:27:00 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-465534 Hi Jeff, We loved what Starbucks was doing so much, we decided to let others do it as well - we created an app for Facebook fan page owners to be able to get "ideas" from their fans. Very similar to the way the Starbucks site works - people suggest ideas, they vote, and the organisation shows which ideas they implemented and which ideas inspired the change. We've created a free version as well, with a wizard - http://www.evly.com/products-ideas.htm - i'm very keen to hear what you think of it. (My email is above - looking forward to feedback). Best Eric Hi Jeff, We loved what Starbucks was doing so much, we decided to let others do it as well – we created an app for Facebook fan page owners to be able to get “ideas” from their fans. Very similar to the way the Starbucks site works – people suggest ideas, they vote, and the organisation shows which ideas they implemented and which ideas inspired the change. We’ve created a free version as well, with a wizard – http://www.evly.com/products-ideas.htm – i’m very keen to hear what you think of it. (My email is above – looking forward to feedback). Best Eric

]]> By: Jeff Jarvis http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-460620 Jeff Jarvis Sat, 29 Oct 2011 11:55:24 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-460620 I'd use free available tools to ask your customers what they want of you: blog commments, facebook, google+, twitter ... wherever your customers are. That's the key: finding them so you can simply have a collaborative conversation with them. I’d use free available tools to ask your customers what they want of you: blog commments, facebook, google+, twitter … wherever your customers are. That’s the key: finding them so you can simply have a collaborative conversation with them.

]]> By: Jeff Greek http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-460612 Jeff Greek Sat, 29 Oct 2011 04:15:45 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-460612 Jeff, I am responding to an old note on your blog so we'll see if you still get updates. Am currently reading What Would Google Do? and was struck (ouch) by the idea that to really speed up the growth of my start-up, I need to utilize the Ideas platform from Salesforce.com. Trouble is, I've invested big bucks (for me) in my .NET website http://www.buckeye-weddings.com powered by ZOOM CMS and can't afford to invest much more in such a tool as Ideas. Are you aware of a open source tool that does a similar job? Thanks for your feedback and for your book. WWGD? is becoming my business start-up master plan guide. Jeff Greek Buckeye Weddings, Inc. jgreek@buckeye-weddings.com Jeff,
I am responding to an old note on your blog so we’ll see if you still get updates. Am currently reading What Would Google Do? and was struck (ouch) by the idea that to really speed up the growth of my start-up, I need to utilize the Ideas platform from Salesforce.com. Trouble is, I’ve invested big bucks (for me) in my .NET website http://www.buckeye-weddings.com powered by ZOOM CMS and can’t afford to invest much more in such a tool as Ideas. Are you aware of a open source tool that does a similar job?

Thanks for your feedback and for your book. WWGD? is becoming my business start-up master plan guide.

Jeff Greek
Buckeye Weddings, Inc.
jgreek@buckeye-weddings.com

]]> By: Your Ideas Matter http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-390664 Your Ideas Matter Tue, 17 Feb 2009 00:29:21 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-390664 [...] check our ZDNet’s review. And check out Jeff Jarvis’ take (BusinessWeek, Guardian, his blog) on applying ideas platforms to [...] [...] check our ZDNet’s review. And check out Jeff Jarvis’ take (BusinessWeek, Guardian, his blog) on applying ideas platforms to [...]

]]> By: James Gentes http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-377472 James Gentes Tue, 17 Jun 2008 00:16:25 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-377472 Here's an example of a government site leveraging the wisdom of crowds to identify local issues - hopefully we'll see this idea in the good 'ol USA soon.. http://www.fixmystreet.com/ Here’s an example of a government site leveraging the wisdom of crowds to identify local issues – hopefully we’ll see this idea in the good ‘ol USA soon..

http://www.fixmystreet.com/

]]> By: Lynne http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-376582 Lynne Wed, 04 Jun 2008 06:00:26 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-376582 http://www.youtube.com/watch?v=AlfszjapNb8 A political cry from some smarty pants UW kids. Way to take a look past the Green color and view Starbucks without the coffee goggles http://www.youtube.com/watch?v=AlfszjapNb8
A political cry from some smarty pants UW kids. Way to take a look past the Green color and view Starbucks without the coffee goggles

]]> By: Free ideas. Just add execution. « Tom Altman’s Wedia Conversation http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-375949 Free ideas. Just add execution. « Tom Altman’s Wedia Conversation Thu, 29 May 2008 13:01:22 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-375949 [...] Dell, Starbucks, and the marketplace of ideas [via Zemanta] [...] [...] Dell, Starbucks, and the marketplace of ideas [via Zemanta] [...]

]]> By: Starbucks Dabbles with Corporate Democracy http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-375148 Starbucks Dabbles with Corporate Democracy Fri, 16 May 2008 12:23:19 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-375148 [...] Jarvis, author of BuzzMachine (among other things), profiles Starbucks’s MyStarbucksIdea.com concept for Business Week [...] [...] Jarvis, author of BuzzMachine (among other things), profiles Starbucks’s MyStarbucksIdea.com concept for Business Week [...]

]]> By: FreshNetworks Blog » Blog Archive » Communities for customer service - the case of SNCF http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-374658 FreshNetworks Blog » Blog Archive » Communities for customer service - the case of SNCF Wed, 07 May 2008 20:24:08 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-374658 [...] Dell, Starbucks, and the marketplace of ideas [...] [...] Dell, Starbucks, and the marketplace of ideas [...]

]]> By: What Personality Type Are You? « Co-render.com http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373727 What Personality Type Are You? « Co-render.com Tue, 22 Apr 2008 19:48:19 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373727 [...] matter which camp you fall in, it’s definitely an absolute truth, one that Salesforce.com has harnessed via their “Ideas” platform.  (Making them realists, we suppose).  Dell and Starbucks have already begun co-rendering the [...] [...] matter which camp you fall in, it’s definitely an absolute truth, one that Salesforce.com has harnessed via their “Ideas” platform.  (Making them realists, we suppose).  Dell and Starbucks have already begun co-rendering the [...]

]]> By: Politics are conversations too « Fusose Talks http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373697 Politics are conversations too « Fusose Talks Tue, 22 Apr 2008 14:31:54 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373697 [...] Politics are conversations also in between presidential campaigns. As Garrett Graff, my professor points out in his book First Campaign there are important issues in the United States that call for action – and debate like education, health care, and infrastructure. Maybe politicians and governments on all levels can learn something from Dell’s Ideastorm and Starbucks’ MyStarbucksIdea. [...] [...] Politics are conversations also in between presidential campaigns. As Garrett Graff, my professor points out in his book First Campaign there are important issues in the United States that call for action – and debate like education, health care, and infrastructure. Maybe politicians and governments on all levels can learn something from Dell’s Ideastorm and Starbucks’ MyStarbucksIdea. [...]

]]> By: john simmons http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373677 john simmons Tue, 22 Apr 2008 07:54:59 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373677 I read Jeff's article in the Guardian (UK) yesterday. It's interesting that the top idea coming from the Starbucks customers was for "conversation about the arts, current events etc", the recreation of cafe society. For a number of years in the UK Starbucks partnered with the Royal Society of Arts on the 'Coffeehouse Challenge', the aim of which was to stimulate local debates based in Starbucks stores around the UK on issues that mattered locally and nationally. The RSA took the best of these ideas to a big debate at the Royal Albert Hall in London in 2004. I know something about this as I first put Starbucks in touch with the RSA, and then wrote about the Coffehouse Challenge in my book "My sister's a barista" about the Starbucks brand. It was a good idea then, and it seems to be still a good idea now. But it shows how companies can often fail to pick up ideas and transfer them from one country to another. I read Jeff’s article in the Guardian (UK) yesterday. It’s interesting that the top idea coming from the Starbucks customers was for “conversation about the arts, current events etc”, the recreation of cafe society. For a number of years in the UK Starbucks partnered with the Royal Society of Arts on the ‘Coffeehouse Challenge’, the aim of which was to stimulate local debates based in Starbucks stores around the UK on issues that mattered locally and nationally. The RSA took the best of these ideas to a big debate at the Royal Albert Hall in London in 2004.

I know something about this as I first put Starbucks in touch with the RSA, and then wrote about the Coffehouse Challenge in my book “My sister’s a barista” about the Starbucks brand. It was a good idea then, and it seems to be still a good idea now. But it shows how companies can often fail to pick up ideas and transfer them from one country to another.

]]> By: Anatole http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373665 Anatole Mon, 21 Apr 2008 23:38:27 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373665 How to innovate what has been already tested. Starbucks way. Very recent big time Starbucks innovation: Pike place roast... "is not supposed to sit for more than 30 minutes" (Time, april 21st). From the Peet's Coffee website (the inspiring company and the original coffee supplier for Starbucks back in the 70s): "We ensure that our coffee is brewed fresh every 30 minutes or less." - and not just one roast, everything. Wow... how inspiring. I prefer Peet's we're lucky to have one in town. How to innovate what has been already tested. Starbucks way.

Very recent big time Starbucks innovation: Pike place roast… “is not supposed to sit for more than 30 minutes” (Time, april 21st).

From the Peet’s Coffee website (the inspiring company and the original coffee supplier for Starbucks back in the 70s): “We ensure that our coffee is brewed fresh every 30 minutes or less.” – and not just one roast, everything.

Wow… how inspiring. I prefer Peet’s we’re lucky to have one in town.

]]> By: Chad http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373641 Chad Mon, 21 Apr 2008 16:46:21 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373641 using a wealth of knowledge to build your business is great. Taking suggestions from everyone will only help you pinpoint what people want and need. using a wealth of knowledge to build your business is great. Taking suggestions from everyone will only help you pinpoint what people want and need.

]]> By: john moore (from Brand Autopsy) http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373640 john moore (from Brand Autopsy) Mon, 21 Apr 2008 16:38:20 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373640 Starbucks needs a Quick Win to win-over the community of its customers submitting ideas. The sooner SBUX can turn one of those ideas marked as “Under Review” and “Coming Soon” … the better. However, none of the ideas I’ve seen on the site could be implemented lickity-split. What worked awesomely well for Dell was they had two Quick Wins: (1) blogging in Chinese and (2) offering Linux on Dell computers. Some of the first ideas Dell received from customers were about blogging in Chinese and offering Linux. In quick fashion, Dell began blogging in Chinese a few weeks after the idea was submitted. And, Linux became an option for Dell customers about a month after the idea was first submitted. Starbucks doesn’t seem to have Quick Win ideas. And the community of customers will grow tired quickly if SBUX doesn’t implement one of their ideas soon. (NOTE: The “Splash Guard” sticks can’t be considered a Quick Win because this idea was set into motion months before the idea was submitted on MyStarbucksIdea.) Starbucks needs a Quick Win to win-over the community of its customers submitting ideas. The sooner SBUX can turn one of those ideas marked as “Under Review” and “Coming Soon” … the better. However, none of the ideas I’ve seen on the site could be implemented lickity-split.

What worked awesomely well for Dell was they had two Quick Wins: (1) blogging in Chinese and (2) offering Linux on Dell computers. Some of the first ideas Dell received from customers were about blogging in Chinese and offering Linux. In quick fashion, Dell began blogging in Chinese a few weeks after the idea was submitted. And, Linux became an option for Dell customers about a month after the idea was first submitted.

Starbucks doesn’t seem to have Quick Win ideas. And the community of customers will grow tired quickly if SBUX doesn’t implement one of their ideas soon.

(NOTE: The “Splash Guard” sticks can’t be considered a Quick Win because this idea was set into motion months before the idea was submitted on MyStarbucksIdea.)

]]> By: Guy Love http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373632 Guy Love Mon, 21 Apr 2008 16:03:37 +0000 http://www.buzzmachine.com/2008/04/21/dell-starbucks-and-the-marketplace-of-ideas/#comment-373632 Jeff, I remember your "Dell Hell" articles and can't help but think they were instrumental in forcing Dell to respond with something like IdeaStorm. In the past, none of this would have happened without the megaphone of the net amplifying your customer problems with Dell. What is interesting is that corporations are very damage-control reactive but rarely proactive when it comes to changing their business practices. If Dell and Starbucks benefit from their new approach it will lead to "me-to" adoption by many other companies, which should enshrine the entire episode into a future MBA class. Jeff, I remember your “Dell Hell” articles and can’t help but think they were instrumental in forcing Dell to respond with something like IdeaStorm. In the past, none of this would have happened without the megaphone of the net amplifying your customer problems with Dell. What is interesting is that corporations are very damage-control reactive but rarely proactive when it comes to changing their business practices. If Dell and Starbucks benefit from their new approach it will lead to “me-to” adoption by many other companies, which should enshrine the entire episode into a future MBA class.

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