Campaign placement

The most fun I had Twittering the election last night was immediately seeing the three Abercrombie & Fitch guys dudes standing behind Obama. Coinicidence? Conspiracy? Product placement. Either there is a story there or the Obama campaign is its own demographic clliche.

Maybe it’s the latter. The Toronto Sun said yesterday:

Hillary is minivans and American sedans, Barack is Range Rovers and Hondas. Hillary is cross-trainers with jeans, Barack is Abercrombie and Fitch and Banana Republic. Hillary is Dunkin Donuts, Barack is Starbucks. And their supporters are equally vocal, in different ways.

: LATER: USA Today talks to A&F, who says they had nothing to do with it. Ditto the campaign. The USAT blog is asking, ‘Anybody know these guys?’

8 Responses to “Campaign placement”

  1. Steve Clancy says:

    I didn’t notice the Fitch shirts – I’m a Dunkin Donuts drinking, Target clothes wearing Obama supporter – but I was more struck by Larry David (or a look a like) standing right behind him during the speech. Is Larry David Obama’s answer to Chuck Norris?

  2. josh says:

    Those guys were all that I could pay attention to during Obama’s speech. What was the message: the youth like Obama, or the youth are easily bored by his long speeches?

    I would have thought that the ground team would have had ample time to vet the backdrop. Then again, he is courting that demographic. Maybe they were hoping the the giant F in Fitch would be subliminally mistaken for a different letter.

  3. steve baker says:

    As long as Democrats divide themselves into these battling cultural tribes, victory in the primary is going to be meaningless. I bet we see these same two candidates slugging it out four years from now to see who gets to take on Pres. McCain.

  4. Mark Jenkins says:

    Steve,

    Was it SO long ago that you have forgotten the battles of the religious right, fiscal conservatives and the hawks? No, but Republicans are glad it seems that way.

    I remember when insiders lamented that party conventions had become nothing but a week long party followed by a “coronation”. I can’t imagine many things that would be more fun than being a delegate at a contentious convention. I’ll probably vote for McCain, but am jealous of my Democratic friends who actually get to “convene” and politic at their convention.

  5. Rex Hammock says:

    I’m getting dizzy from all this spinning.

  6. Michael Katcher says:

    Where are the links to pictures? I’m intrigued.

  7. Jeff Jarvis says:

    Michael,
    See the added link to USA Today. I went looking and, wonder of Google, there it was. It’s even funnier as a still picture.

  8. [...] Jarvis at Buzz Machine says “either there is a story there or the Obama campaign is its own demographic cliche.” [...]

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