Comments on: Crossing the rubicon from print to digital http://www.buzzmachine.com/2008/05/04/crossing-the-rubicon-from-print-to-digital/ by Jeff Jarvis Sun, 06 Jul 2008 16:24:22 +0000 http://wordpress.org/?v=2.5.1 By: Thad McIlroy http://www.buzzmachine.com/2008/05/04/crossing-the-rubicon-from-print-to-digital/#comment-374625 Thad McIlroy Wed, 07 May 2008 02:26:50 +0000 http://www.buzzmachine.com/2008/05/04/crossing-the-rubicon-from-print-to-digital/#comment-374625 I read this article with some incredulity. It reads more like a corporate brochure than a carefully-researched piece of journalism. First of all, IDG is privately held, so there's no way to check into what's been happening to the overall sales and profitability of the company in its transition to digital. Mr. McGovern states “The excellent thing, and good news, for publishers is that there is life after print — in fact, a better life after print," and the major evidence offered is that "today, I.D.G. says, the InfoWorld Web site is generating ad revenue of $1.6 million a month with operating profit margins of 37 percent. A year earlier, when it had both print and online versions, InfoWorld had a slight operating loss on monthly revenue of $1.5 million." OK on that...but what about before the dotcom bust? I'd be surprised if the profitability of the publication was not significantly higher. I applaud IDG on its bold moves, but wonder if Mr. McGovern doesn't sometimes wish for the good old days before the Web. I read this article with some incredulity. It reads more like a corporate brochure than a carefully-researched piece of journalism. First of all, IDG is privately held, so there’s no way to check into what’s been happening to the overall sales and profitability of the company in its transition to digital.

Mr. McGovern states “The excellent thing, and good news, for publishers is that there is life after print — in fact, a better life after print,” and the major evidence offered is that “today, I.D.G. says, the InfoWorld Web site is generating ad revenue of $1.6 million a month with operating profit margins of 37 percent. A year earlier, when it had both print and online versions, InfoWorld had a slight operating loss on monthly revenue of $1.5 million.”

OK on that…but what about before the dotcom bust? I’d be surprised if the profitability of the publication was not significantly higher.

I applaud IDG on its bold moves, but wonder if Mr. McGovern doesn’t sometimes wish for the good old days before the Web.

]]> By: John http://www.buzzmachine.com/2008/05/04/crossing-the-rubicon-from-print-to-digital/#comment-374568 John Tue, 06 May 2008 10:02:38 +0000 http://www.buzzmachine.com/2008/05/04/crossing-the-rubicon-from-print-to-digital/#comment-374568 Digital revaluation in print media is worked well. Online readership is increased dramatically from the past three years. All the publishers are presenting their publications through online to attract the advertisers, increase the readers and generate the revenues. There are some companies like <a href="http://www.pressmart.net" rel="nofollow">Pressmart Media</a> providing the e-publishing solution for all print editions and distributing them through various new technology mediums. Digital revaluation in print media is worked well. Online readership is increased dramatically from the past three years. All the publishers are presenting their publications through online to attract the advertisers, increase the readers and generate the revenues. There are some companies like Pressmart Media providing the e-publishing solution for all print editions and distributing them through various new technology mediums.

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