News organizations tend to bring that impersonal, official feel of the newspaper. TV stations bring that very slick, polished anchor’s face. However, the web is inherently a social place, and we all need to dive right in and really get to know the people who use our site. I think if we can do for news what Gary is doing for wine, we’re going to be in a much better place.

What I’m really interested in commenting on is your final argument: “All this is possible with just a dream and a webcam.” I have to disagree. I can tell from your description of the young Vaynerchuk that you need something else, too. A laser-like focus, a habit of being extroverted, access to a product or service that others want, an understanding (conscious or unconscious) of how to inspire action, etc.

I’m just sayin’. There are more factors at play here than the two tools you mention.